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Tag: Fujifilm

  • Showcases the company's efforts in TB eradication

    Fujifilm rolls out brand film

    By Our Staff

     

    Fujifilm India has rolled out its latest ad film which showcases the brand’s vision to eradicate TB. The campaign is the company’s Corporate Social Responsibility (CSR) initiative towards eradicating Tuberculosis (TB) in India.

     

    Conceptualised by the brand team of Fujifilm India basis their extensive field learnings, the ad film was coordinated by Hakuhodo Sync with the storyline, copywriting and direction by Ranvir Kumar Suman from Seaface Films.

     

    Touching upon the latest brand campaign, Koji Wada, the Managing Director of Fujifilm India, said: “In pursuit of creating a positive societal impact, Fujifilm India remains dedicated to leveraging technology for the betterment of healthcare services in the farthest corners of India. We envision leading the diagnostic imaging technology sector to drive an impactful change towards a TB-free India by 2025. The brand campaign is perfect amalgamation of FUJIFILM India’s Reach, Technology and Mission wherein the story has highlighted company’s dedication to provide accessible and advanced healthcare supported by heartfelt narratives of healthcare professionals and patients. The campaign aims at communicating the society about the efforts that we, as a healthcare company are putting for betterment of the society. We will always stand and remain at the forefront for #WhereInnovationMeetsCare.”

     

    Added Abhi Shekhar Singh, Vertical Head, Corporate Communications & CSR: “This brand film is close to my heart because the inspiration came from the result of my extensive travel and field experience in Kutch & Banaskantha. Along with technology, in which we are already a pioneer, this ad film touches the aspect of the motivated young public health professionals who have a zeal to do something for community and drive the change. The making of this exhilarating ad film hasn’t been a smooth ride with every changing weather condition of Rann of Kutch that consumed at least 30 days of travel for me, from concept to the shoot. But the grandeur of this ad film has made it all worth the time, patience, and hard work.  We shot extensively in Dholavira and the recently developed “Road to Heaven” which were very tough to shoot however our Fujifilm Fujinon Premista Cine lenses and the excellent production team made them look easy. I hope the film touches the hearts of public health professions and people at large since it is their story of resilience.”

     

     

  • For its Healthcare and Instax Business

    Milind Soman becomes brand ambassador for Fujifilm

    By Our Staff

     

    Fujifilm India Pvt Ltd, producers of imaging and optical devices, has roped in Milind Soman as its healthcare, wellness and lifestyle brand ambassador. Soman will be a part of all major brand campaigns by Fujifilm India for Medical Imaging and Instax Division, with key focus on health awareness wellness and lifestyle campaigns.

     

    Speaking on the brand’s association with Milind Soman, Koji Wada, Managing Director, Fujifilm India Pvt Ltd, said: “We are delighted to have Milind Soman as our brand ambassador for our Medical Imaging and lifestyle divisions. Milind is synonymous with fitness and following a healthy lifestyle and is one of the stylish icon of India. We hope that our association with him will encourage Indians to think about and implement a health-conscious lifestyle and serve as a reminder that fitness can begin at any age. This is a testimony to our philosophy to NEVER STOP our endeavors for a healthier and Better India!”

     

  • To lead integrated media marketing mandate for Fujifilm’s instant camera range, Instax

    Marcom Avenue bags Fujifilm

    By Our Staff

     

    The Marcom Avenue has been appointed to lead the integrated media marketing mandate for Fujifilm’s instant camera range, Instax.  The responsibilities in the integrated mandate for the agency include creative, digital, PR, production, tech management. The operations will be handled from The Marcom Avenue Gurugram office.

     

    Said Kunal Girotra, Head of the Image Capturing division at Fujifilm India: “Consumers find the Instax range of instant cameras to be unique and meaningful, as it captures the essence of the moment in just the perfect frame. We believe that The Marcom Avenue are the right partners for us to help amplify our presence over the digital front while covering the media as a whole. We are confident that the creative talent at The Marcom Avenue will help accelerate our journey in India by creating impactful brand stories and campaigns.”

     

    Added Divanshi Gupta, Director, The Marcom Avenue: “We are proud of our latest partnership with Instax India. The creative and strategy teams at The Marcom Avenue are excited to showcase their talents and work on this iconic brand in India. Much like the Instax India brand, The Marcom Avenue is committed to creating brand moments worth cherishing.”

     

  • Integer is to create one-on-one contact programmes for Fujifilm's new brand, Instax.

    Integer Group wins Fujifilm shopper marketing mandate

    By A Correspondent

     

    The Integer Group India has announced its appointment by Fujifilm to handle the retail and shopper marketing mandate for its new brand, Instax.

     

    Based in Mumbai, Integer India will create a shopper experience through below-the-line marketing activities including retail, activation and one-on-one contact programs. The specialist agency will use spaces and touch points evolving around Instax.

     

    Instax is Fujifilm’s brand of instant still cameras and films, which come in two formats – the original ‘wide’ format, which produces an image approximately 60mm x 99mm in size, and a ‘mini’ 62mm x 46mm size picture.

     

    Ketan Desai, Managing Director of The Integer Group in India, explains, “Integer has been chosen to convert the affinity towards the brand into purchase of the product. It is imperative to understand the shopper consumer mindset before beginning that conversation.”

     

  • Ignitee will help Fujifilm's youthful and contemporary brand imagery in sync with its technically-superior product range

    Fujifilm awards digital mandate to Ignitee

    By A Correspondent

     

    Fujifilm India has appointed digital marketing agency Ignitee Digital to manage its social media campaigns and digital communication. Fujifilm India, which has been already very active on Facebook has decided to aggressively explore and leverage the social media platform and Ignitee will help them establish the youthful and contemporary brand imagery it seeks.

     

    Fujifilm hopes to connect with the tech-savvy Indian youth and aims to provide consumers with more opportunities to interact and engage with the brand. Towards this end, Ignitee will manage not only consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.

     

    Ranjoy Dey, COO, Ignitee Digital Services commented, “We are thrilled about partnering with Fujifilm. The digital camera segment is extremely cluttered, and every brand is vying for consumers’ attention on digital and social media. We are looking forward to the unique challenge to create a distinct and cutting-edge platform on digital media for the brand. We strongly believe that our approach and ideas for Fujifilm will bring forward the unique value proposition of the brand and its products – attracting the right set of consumers for an engaging interaction.”

     

    Ignitee Digital’s integrated service offering that varies from social media optimization to online reputation management to developing creative campaigns will bring dynamism and an increased level of consumer engagement in Fujifilm’s initiatives. “We are establishing Fujifilm as a brand that’s constantly focused on delivering more value for the consumer. While we are delivering that through our innovative and technically-superior product range, we want to further establish our value proposition by giving the consumers more opportunities to interact and engage with the brand & the product range on the digital & social media platforms. In our competitive market segment, through Social Media as a key medium, Fujifilm intends to highlight its young and contemporary brand imagery and bring its target audience closer to the brand. For this, we have chosen Ignitee Digital as our partner, keeping in mind their expertise and differentiated thinking on utilizing social media for leading brands. We are looking forward to an exciting association,” said Sriwant Wariz, National Marketing Manager, Fujifilm on getting Ignitee Digital Services on board.