MxMIndia

Tag: Fujifilm India

  • To enhance brand presence

    Fujifilm Instax onboards Kartik Aaryan & Kriti Sanon as brand ambassadors

    Fujifilm, a subsidiary of Fujifilm Holdings Corporation, has onboarded film stars Kriti Sanon and Kartik Aaryan as brand ambassadors for its Instax business.

    Said Koji Wada, Managing Director of Fujifilm India: “We are delighted to welcome Kriti Sanon and Kartik Aaryan to the Instax family. Their energy and enthusiasm perfectly align with our group philosophy of “Giving our World More Smiles”. As influential youth icons, they embody the creativity and joy Instax stands for. We are confident their association will inspire more people to experience the unique charm of instant photography, creating and sharing lasting memories. We look forward to a wonderful collaboration that brings even More Smiles to our customers across India.”

    Added Arun Babu, Associate Director & Head of Digital Camera, Instax and Optical Devices Business at FUJIFILM India: “With Kriti and Kartik on board, we aim to enhance our brand reach and connect with the youth. Instax is a celebration of life’s moments, and our new ambassadors perfectly aligns with this spirit. Leveraging their popularity, we intend to broaden the Instax brand across India, promoting a vibrant ‘culture of photography’ where capturing and sharing moments is a joyful part of everyday life.”

  • Showcases the company's efforts in TB eradication

    Fujifilm rolls out brand film

    By Our Staff

     

    Fujifilm India has rolled out its latest ad film which showcases the brand’s vision to eradicate TB. The campaign is the company’s Corporate Social Responsibility (CSR) initiative towards eradicating Tuberculosis (TB) in India.

     

    Conceptualised by the brand team of Fujifilm India basis their extensive field learnings, the ad film was coordinated by Hakuhodo Sync with the storyline, copywriting and direction by Ranvir Kumar Suman from Seaface Films.

     

    Touching upon the latest brand campaign, Koji Wada, the Managing Director of Fujifilm India, said: “In pursuit of creating a positive societal impact, Fujifilm India remains dedicated to leveraging technology for the betterment of healthcare services in the farthest corners of India. We envision leading the diagnostic imaging technology sector to drive an impactful change towards a TB-free India by 2025. The brand campaign is perfect amalgamation of FUJIFILM India’s Reach, Technology and Mission wherein the story has highlighted company’s dedication to provide accessible and advanced healthcare supported by heartfelt narratives of healthcare professionals and patients. The campaign aims at communicating the society about the efforts that we, as a healthcare company are putting for betterment of the society. We will always stand and remain at the forefront for #WhereInnovationMeetsCare.”

     

    Added Abhi Shekhar Singh, Vertical Head, Corporate Communications & CSR: “This brand film is close to my heart because the inspiration came from the result of my extensive travel and field experience in Kutch & Banaskantha. Along with technology, in which we are already a pioneer, this ad film touches the aspect of the motivated young public health professionals who have a zeal to do something for community and drive the change. The making of this exhilarating ad film hasn’t been a smooth ride with every changing weather condition of Rann of Kutch that consumed at least 30 days of travel for me, from concept to the shoot. But the grandeur of this ad film has made it all worth the time, patience, and hard work.  We shot extensively in Dholavira and the recently developed “Road to Heaven” which were very tough to shoot however our Fujifilm Fujinon Premista Cine lenses and the excellent production team made them look easy. I hope the film touches the hearts of public health professions and people at large since it is their story of resilience.”

     

     

  • Mandate was secured after a multi-agency competitive pitch

    Teamwork bags PR mandate for Fujifilm India

    By Our Staff

     

    Teamwork Communications has won the full PR mandate for Fujifilm India, the Japanese transnational dealing in Healthcare, Materials and Imaging.

     

    Said Nikky Gupta, Co-founder and CEO, Teamwork Communications: “We are honoured to partner with Fujifilm India… our team is excited to bring our strategic communication expertise to Fujfilm India, helping them achieve their communication goals and objectives in the Indian market.”

     

    Added Abhi Shekhar Singh, Vertical Head, Corporate Communications & CSR, Fujifilm India: “We are delighted to partner with Teamwork Communications, a leading PR agency that has demonstrated a deep understanding of our industry and the brand. We look forward to working with them to further enhance our brand presence in India by communicating the stories of excellent work that we are doing for the Indian society.”

     

  • To lead integrated media marketing mandate for Fujifilm’s instant camera range, Instax

    Marcom Avenue bags Fujifilm

    By Our Staff

     

    The Marcom Avenue has been appointed to lead the integrated media marketing mandate for Fujifilm’s instant camera range, Instax.  The responsibilities in the integrated mandate for the agency include creative, digital, PR, production, tech management. The operations will be handled from The Marcom Avenue Gurugram office.

     

    Said Kunal Girotra, Head of the Image Capturing division at Fujifilm India: “Consumers find the Instax range of instant cameras to be unique and meaningful, as it captures the essence of the moment in just the perfect frame. We believe that The Marcom Avenue are the right partners for us to help amplify our presence over the digital front while covering the media as a whole. We are confident that the creative talent at The Marcom Avenue will help accelerate our journey in India by creating impactful brand stories and campaigns.”

     

    Added Divanshi Gupta, Director, The Marcom Avenue: “We are proud of our latest partnership with Instax India. The creative and strategy teams at The Marcom Avenue are excited to showcase their talents and work on this iconic brand in India. Much like the Instax India brand, The Marcom Avenue is committed to creating brand moments worth cherishing.”

     

  • With the message 'Give love; Gift an Instant Camera'

    Fujifilm launches digital campaign for V-Day

    By Our Staff

     

    Fujifilm India has announced the launch of its digital campaign titled on Valentine’s Day.  It will launch six short films across all their digital platforms.

    Said Kunal Girotra, National Business Manager, Instax Division, Fujifilm India:  “The series of films in the brand campaign celebrates and captures the true essence of love. With ‘Give love; Gift an Instant Camera, we wanted to depict the scenarios which most of us witness in our day to day life and encourage millions of hearts to spread the same love with our range of instant cameras. We are delighted to create and share the love not only among couples this season of love but also across other significant relationships.”

  • The campaign will go live across digital platforms and aims to target young consumers

    Alia Bhat reaches out to millennials in new Fujifilm ad

    By A Correspondent

     

    Fujifilm India launched its second digital campaign with Alia Bhatt, the brand ambassador of the Instax range of cameras. The film is part of the campaign targeting millennials looking to capture their perfect moments on Instax camera.

     

    Commenting on the campaign, Haruto Iwata, Managing Director, Fujifilm India said: “We are happy to launch ‘Real Masti Real Print’ campaign with Alia Bhat. The campaign reflects, how anyone can capture and save perfect moment on Instax camera. We are thrilled to have Alia as face for the Instax range of cameras. She is a Bollywood icon and popular amongst millennials for her great acting skills and charm which perfectly blends with our brand. Her playful attitude in the film organically embodies with what Fujifilm Instax is all about – young, fun and ‘kawaii’ (cute in Japanese). With this film, we look forward to doubling our sales and scaling newer heights in the imaging space.”