MxMIndia

Tag: FSSAI

  • ASCI to identify advertisements which violate provisions of Food Safety and Standards

    ASCI, FSSAI join hands to curb misleading claims in F&B ads

    By Our Staff

     

    The Advertising Standards Council of India (ASCI) has signed an agreement with the Food Safety and Standards Authority of India (FSSAI) to safeguard consumers against misleading claims in food and beverage (F&B) advertisements. The agreement was signed in the presence of Arun Singhal, CEO, FSSAI, and Bejon Misra, Adviser, Public Affairs, ASCI, on July 1.

     

    As per the agreement, ASCI will identify advertisements which prima facie violate provisions of Food Safety And Standards (Advertising And Claims) Regulations, 2018, and FSSAI would further investigate these. Under the agreement, ASCI will set up a three-member expert panel to evaluate F&B advertising identified by the ASCI monitoring team.

     

    Said Manisha Kapoor, Secretary-General, ASCI: “With this agreement, ASCI will intensify its scrutiny of the F&B sector. We will tap our National Advertising Monitoring Service, which monitors over 900 TV channels and publications, and over 3,000 websites. Besides national brands, we will examine regional and local ones. Our experts, with decades of experience in the F&B sector, will shortlist those advertisements that require further scrutiny by FSSAI.”
    Added Subhash Kamath, Chairman, ASCI: “This is a significant collaboration. The common goal of consumer protection drives us all to share skills, expertise and resources in the most effective way to curb the menace of misleading advertising.”

     

  • Tap-a-Gain will engage with advertisers, agencies, and small business owners to help them get their advertising communication “First time right” and compliant with advertising regulations.

    Former ASCI secy gen Shweta Purandare launches ‘Tap-a-Gain’ consultancy

    By Our Staff

     

    Shweta Purandare
    Shweta Purandare

    Former Advertising Standards Council of India (ASCI) secretary general Shweta Purandare has launched ‘Tap-a-Gain’, a boutique consultancy service based in Mumbai. Tap-a-Gain will engage with advertisers, agencies, and small business owners to help them get their advertising communication “First time right” and compliant with advertising regulations.

     

    As was reported by MxMIndia last month, Purandare quit Diageo India where she was heading Corporate Brand and Communications.

     

    As Secretary General of ASCI, Purandare led its transformation over a period of eight years wherein MOUs were established with key regulators such as Department of Consumer Affairs, FSSAI, Ministry of AYUSH and interactions with the Ministry of Information and Broadcasting.

     

    Over her 28+ years career, has experience in product evaluation, product endorsements, advertising claim support, regulatory compliance, Government affairs, Social Media strategy, Grievance redressal and consumer advisory services. She has experience across  multiple sectors such as FMCG, Beautycare, Personal Hygiene, Home care, OTC/ Healthcare, Food and Beverages. She was also the Scientific Director at L’Oreal India heading their product evaluation Centre and Consumer Complaint department. She was a Regulatory Affairs expert at Procter & Gamble India.

     

  • Out of 21 cases received till date, FSSAI disposed 06 cases and remaining cases are in different stages of scrutiny/disposal

    FSSAI & ASCI partner to curb menace of misleading ads

    By A Correspondent

     

    With the momentum shifting towards supporting co-regulation in advertising, the Food Safety and Standards Authority of India (FSSAI) has signed an MoU partnering with the Advertising Standard Council of India (ASCI). Addressing the cases of misleading advertisements in the Food and Beverage sector (F&B), ASCI will comprehensively monitor these advertisements across various media. ASCI has been given a suo moto monitoring mandate by FSSAI to process complaints against misleading F&B advertisements. MoU also requires ASCI to report to FSSAI non-compliance of ASCI’s decisions for further action as required per provisions of FSSAI Act. FSSAI received cases of misleading advertisement through Gama Portal. Out of 21 cases received till date, FSSAI disposed 06 cases and remaining cases are in different stages of scrutiny/disposal.

     

    FSSAI will also redirect complaints against misleading F&B advertisements to ASCI, which will be reviewed using ASCI’s code and guidelines. The review will include violation of the FSSAct and Regulations related to advertisements making misleading, unsubstantiated or false claims.

     

    This partnership will put in place a mechanism to monitor misleading advertisements and will lead towards streamlining advertisements effectively through structured guidelines and appropriate action.

     

    Sh. Pawan Agarwal, CEO, FSSAI added “FSSAI has taken a serious view of misleading advertisements related to Food and to effectively handle the same have entered into MoU with ASCI which shall provide paradigm shift towards handling such scenario and shall also bring transparency and accountability with stakeholders participation”.

     

    Benoy Roychowdhury, ASCI Chairman added, “We are delighted that ASCI’s self -regulatory process on advertising content is getting recognition from various government bodies and the partnership with FSSAI will augment our efforts in curtailing misleading advertisements. F&B products are consumed on a daily basis impacting the health and well-being of millions of consumers. Reining in misleading advertisements for this important sector would be a key priority for ASCI.”