MxMIndia

Tag: FruitBowl Digital

  • To introduce gaming community to Web3 gaming through content and conversation

    Fruitbowl Digital wins communications mandate for IndiGG

    By Our Staff

     

    Mumbai-based Fruitbowl Digital, a digital marketing agency, has won the creative communications mandate for IndiGG, a gaming community with a mission to onboard 500M+ gamers from the Indian subcontinent and provide them with an opportunity to earn monies while playing video games daily, completely free of cost.

     

    Said Ishank Gupta, Advisor, IndiGG: “Wherever technology has evolved to, gaming has followed closely behind. The country has now been thoroughly engaged in virtual gaming and we are glad to partner with Fruitbowl to highlight the existing and potential impact of the decentralized platform that IndiGG is all set to provide for gamers and to build the future of gaming together.”

     

    Commenting on the win, Dedeepya Reddy, Co-Founder, Fruitbowl Digital, added: “The future of the gaming industry and web3 is upon us and people have questions; through this partnership we aim to answer them. The goal is to nurture a decentralised community of IndiGG Gamers to be advocates of this unique opportunity that we believe will continue to evolve and grow.”

     

  • From its Mumbai office, the multi-service agency will handle the marketing & communication strategy, media planning & buying, creative for digital and offline advertising

    A&O Realty appoints Fruitbowl Digital as its digital agency

    By A Correspondent

     

    Real estate developer A&O Realty has entrusted its media mandate to Fruitbowl Digital after a multi-agency pitch.

     

    The 360-degree directive will include site branding, creative and media strategy, social media, SEO, ORM, mobile and content marketing, and search engine marketing (SEM) across digital platforms, for existing and upcoming projects across Mumbai, including f.Residences Ghatkopar, f.Residences Malad, Bellevue, Palazzio, Excellenté and Eminenté.

     

    Rahul Patel

    Commenting on the association, Rahul Patel, Director, A&O Realty said: “When they came to us, they brought some ideas that we had never even thought of, and the confidence to execute the ones that we already had in mind. Their fresh perspective towards what real estate communication can be, is definitely helping us stand out in an industry where the competition is never sparse.”

     

     

    Dedeepya Reddy

    Added Dedeepya Reddy, Co-Founder, Fruitbowl Digital: “We want to have conversations beyond elevation, carpet size, and cost per square foot. We want future home-owners to see, imagine, and live the experiences that the brand promises and delivers time and again. The average Indian home buyer has evolved. In our current world of communication clutter, you can’t sell to them; you have to grab their attention. In the time that you read this article, at least 2 more real estate ads will have found a space in Mumbai. Our city is plastered with them but how many do you really remember?”

     

     

  • Vidyalankar is a household name in the education sector and is now expanding its reach into the digital space with the integrated media agency

    Fruitbowl bags digital and creative mandate of Vidyalankar

    By A Correspondent

     

    Fruitbowl Digital has partnered with the Vidyalankar Group in a year-long mandate that includes the building the brand’s digital presence, as well as creating new communication campaigns to maintain and build brand awareness in this age of digital.

     

    Said Vishwas Deshpande, a member of the Board of Directors, Vidyalankar Group: “We’re in a digital era thanks to better connectivity and high mobile penetration. Our target audience – the students spend a lot of their time on digital media platforms. So it is but natural that we increase our presence on these platforms. Moreover these social media platforms allow us to connect, engage and interact with them thereby helping us establish strong relationships with our stakeholders. We were looking for an agency which was capable of designing innovative, out-of-the-box campaigns which would appeal to our audience. It also stands in our favour that their workforce is full of young, talented and innovative creators who bring new insights to the

     

    Added Faisal Amin, Co-Founder, Fruitbowl Digital:  “Close to 1.6 million Indian students are internet users. That is 1.6million opportunities for Vidyalankar and us to have conversations that matter; to create communication that sticks. Vidyalankar is a leading market player in an ever growing industry, whose target group is constantly upgrading to digital. On a platform where their students are used to finding content that is often irrelevant, we want to talk to them about the things that do and should matter, but in a language that speaks to them.”

     

     

  • The agency has been assigned full digital services for five of Karvy Groups businesses

    Karvy awards digital mandate to Fruitbowl Digital

    By A Correspondent

     

    Faisal Amin

    Financial service provider Karvy Group has awarded its digital mandate to Fruitbowl Digital. The interactive media agency will be responsible for managing the digital duties of five businesses present under the Karvy Group umbrella namely, Karvy Growth Hub, Karvy Stock Community, Karvy Investment, Karvy’s Wealth League and The Finapolis.

     

    While commenting on their newly established association with Karvy Group, the Faisal Amin, Co-Founder of Fruitbowl Digital said: “Gaining the trust of the consumer is one of the most crucial parts of any business. And it becomes all the more relevant when it comes to finance because we take responsibility of the clients’ money. The challenge now is to engage with consumers through digital media on topics that are often perceived as boring. In order to get the  users hooked on to the content, we plan to create conversations and build relationships, ultimately gaining that much needed trust and developing an environment where the consumer is aware as well as interested.”

     

     

  • The agency has picked up the digital account after a competitive pitch

    Fruitbowl Digital to manage digital duties of Society Tea

    By A Correspondent

     

    Fruitbowl Digital has acquired digital and social duties of the Society Tea from the Hasmukhrai & Co consortium. The account was acquired by Fruitbowl Digital following a multi-agency pitch.

     

    Commenting on the win, Dedeepya Reddy, Co-Founder, Fruitbowl Digital, said: “Tea is the life and soul of every creative agency and my team runs on a minimum of three cups a day. Being associated with one of the biggest names in the business, has thus been incredibly exciting. A day in every Indian household begins with the aroma of a beautiful pot of tea and almost any situation calls for a cup. It is this connect the Indian society has with tea that we wish to extend through the digital space. Keeping the consumer at the centerof it all, just as Society Tea has done through the years, the challenge for us now is to humanize the brand and have their social media pages reflect who they are.”

     

    Said Karan Shah, Director – Business Development, Society Tea: “Today’s audience is a tough cookie to crack; not everything is talked about or remembered. Engaging content only works if you’ve created a strong consumer connect. Fruitbowl has shown that they can work in these grey areas and give us the ‘different’ we are looking for. The aim now is to be digitally as impactful as the brand has been in this incredible country over the years.”

     

  • VKL is the flagship company of Kanji Morarji Group (Mumbai), a USD 250 Million entity

    Marimbula appoints FruitBowl Digital to handle digital duties

     

     

    Marimbula, a gourmet syrup brand with a range of exotic Indian and International flavors handed its digital mandates to FruitBowl Digital following a multi-agency pitch. Speaking on the win, Faisal Amin, one of the co-founders at FruitBowl Digital, said, “We are delighted and thrilled to partner with Marimbula. In the digitally connected world, you need expertise with digital innovations. We look forward to co-creating inventive campaigns and deliver Marimbula’s short and long-term brand objectives.”

     

    “We have evolved from whole-spice traders to one of India’s largest Seasoning, Beverages and Flavor brands. Accrediting Fruit Bowl holds more impact digitally for Marimbula. We are thrilled to credit impressive campaigns and designs from them,” said Vikas Arora, Senior Manager, Marimbula Beverage Solutions.

    VKL is the flagship company of Kanji Morarji Group (Mumbai), a USD 250 Million entity