By Our Staff
Milaap, the leading crowdfunding platforms, has launched a video campaign, #MakeKindnessAHabit, to mark the celebration of Friendship’s Day which fell on Sunday, August 6.
Said Anoj Viswanathan, President and Co-Founder, Milaap: “With this initiative, we are reviving the old concept of pen-friends where letters used to be exchanged among children far and beyond, sharing their dreams, hopes and wishes with complete strangers. Cancer warriors, especially children, go through a lot, both physically and emotionally. The letters instantly brightened up the children’s faces and gave them the comfort and assurance that there are family and friends to help them sail through their tough journey to recovery.”
Added Dr Sunil Bhatt, Director and clinical lead of Pediatric Hematology, Oncology and Bone Marrow Transplantation, Narayana Health City, Narayan Hospitals: “We look after children with blood disorders, cancers and transplants. These children are suffering from life-threatening disorders. I am very glad to have both Milaap and Daakroom here today, to engage with us. I am glad that our children had this chance and experience today, and I could see the joy in their faces as they read these letters from unknown children and people.”