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Tag: Friendship Day

  • Film created by Thought Blurb Communications

    Parle G releases its latest campaign celebrating Friendship Day

    Parle G has released its latest campaign celebrating Friendship Day (Aug 4). The film is created by Thought Blurb Communications and released on the social media and video distribution platforms like YouTube on the eve of World Friendship Day.

    Said Mayank Shah, Vice President at Parle Products Pvt. Ltd: “The Parle-G brand fulfils many roles in our everyday lives just a good friend does. Friendship Day is a great platform to connect with the youth and send out a heartwarming message without being preachy. The film is made in the style of popular ‘buddy’ movies of today. The animated banter and college jargon work well for it. It has a universally appealing message with an informal approach, that adds a welcome layer to the brand’s image.”

    Added Vinod Kunj, Chief Creative Officer at Thought Blurb Communications: “Venerable brands like Parle-G build over time. An over-arching brand idea like this helps to stretch its legs and grow. This is yet another iteration of an idea that feeds into the bigger brand story.”

  • The proposition: a two-week celebration of companionship for the music-loving community

    Smule & Radio Mirchi bring together Friendship Anthem

    By A Correspondent

     

    Smule and Radio Mirchi is observing a two-week celebration of companionship for the music-loving community.

     

    Candid jam sessions with renowned music celebrities, live online events with Radio Mirchi’s top RJs and special Smule Friendship Jam playlist are some things Indian music lovers can look forward to.

     

    Excited about the Smule Friendship Jam, Viral Jani, Senior VP Investments Operations, Times Bridge, said: “As the custodian of the Smule brand in the Indian market, we at Times Bridge value the love Smule gets from the growing community of millions of music lovers who bond on the Smule platform over music and have formed lasting friendships. We are delighted to co-create the Smule Friendship Jam with Mirchi, a unique celebration of friendship and music which is true to the brand essence of Smule – Making friends with Music and Music with friends.”

     

    Added Yatish Merhrishi, COO, Radio Mirchi: “Radio Mirchi is delighted to partner with Smule yet again to create the Friendship Jam Anthem. Radio Mirchi and Smule both being synonymous to music, this partnership bodes well to the Friendship anthem being launched on Friendship day. Along with various renowned artists and a robust digital media plan, we look forward to our anthem successfully reaching out to all parts of the country.”

     

     

  • Collaborates with popular singer Knox Artiste to celebrate the emotion of friendship

    Pepsi adds swag to F-Day

    By A Correspondent

     

     

    https://www.instagram.com/p/CDUCN7RFuvW/

     

    Beverage brand Pepsi pays a tribute to friends across the nation by launching a special piece of content in collaboration with popular singer Knox Artiste ahead of Friendship Day. The song is built on an insight wherein the brand conducted a poll and found that in current times,  87% consumers are missing their friends immensely while at home.

     

    Talking about the campaign, Tarun Bhagat, Director-Marketing, Hydration and Cola, PepsiCo India, said: “Through this special content, Pepsi®️ aims at encouraging consumers to celebrate one of the most beautiful emotion of friendship virtually with swag. We are confident that Knox Artiste’s riveting music will have people across the nation want to connect this Friendship Day and set up a virtual party with friends that they’ve missed spending time with for so long.”

     

    Now if Pepsi is a true friend of you and me, would it be encouraging the consumption of an aerated cola?

     

     

  • On the occasion of Friendship Day, both brands came together with a campaign to celebrate the spirit of their long-standing association

    Never tire-d of each other, Ceat & Royal Enfield strengthen bond

    By A Correspondent

     

    Ceat Tyres and Royal Enfield have been partners on roads for a very long time. On the occasion of Friendship Day, both brands came together with a campaign to celebrate the spirit of their long-standing association.

     

    Commenting on the association, Amit Tolani, Chief Marketing Officer, Ceat Tyres, said: “We have a strong and long-standing relationship with Royal Enfield and what better occasion than Friendship Day to affirm our partnership? Through conversations on Twitter and Insta/FB posts, Royal Enfield and Ceat are celebrating the long journeys together and the inimitable bond that they share on road and off-road.”

     

    Guess in this relationship, the two partners will tire of each other. Sorry, if you thought the pun was too forced.

     

     

  • The game is a throwback to the ‘90s with the classic 8-bit art style and multiplayer arcade gaming

    Dentsu Webchutney executes Friendship Day campaign for Logitech

    By A Correspondent

     

    Inspired by the ‘90s era, Dentsu Webchutney has launched the ‘Logitech Buddy Board’- a keyboard innovation that lets two to five friends play a game together on just one single keyboard.

     

    Said Gurbaksh Singh, Chief Creative Technologist, Dentsu Webchutney: “Hectic work schedules and social media have changed the way we perceive friendship. Things were very different back in the ‘90s. We took this nostalgic hook and decided to hack into the keyboard interface so that at a time five players can play independently with their avatars. With this fun game, we hope to evoke the spirit of friendship the way it was in the ‘90s.”

     

     

  • Social media campaign to celebrate unique and unconventional friendships

    Honor celebrates Friendship Day with #FriendshipZaraHatke

    By A Correspondent

     

    Mobile phone brand Honor has launched a campaign called ‘Friendship Zara Hatke’ that will run on social media on the occasion of Friendship Day.

     

    Talking about the new campaign, Suhail Tariq, CMO, Honor India said: “At Honor,, we believe these relationships deserve a celebration too and this campaign is an endeavour to celebrate the #FriendshipZaraHatke by embracing such relationships and encouraging users to share their friendship stories with the world. In line with this, we will also host a series of interesting videos followed by engagement activities.”