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Tag: FreshToHome

  • Film features actor Nauheed Cyrusi

    FreshToHome launches campaign for new range of snacks

    By Our Staff

     

    Online marketplace for meat and seafood FreshToHome has launched a campaign to introduce  a new range of Ready-To-Fry (RTF) meat snacks on its platform.  The campaign has been conceptualised by creative agency Action & Co. and the main film features actor Nauheed Cyrusi.

     

    Said Shan Kadavil, Founder, FreshToHome: “We are proud and excited to introduce on our platform India’s first clean label Ready-To-Fry meat-based snacks, catering to the ‘choti bhook’ and munching needs of our consumers. Since the RTF category is a huge opportunity, we wanted to launch snacking options that are differentiated from the market. And the best approach was to launch a range which embodied the FreshToHome promise of #nochemicals, #nopreservatives and #noshortcuts while delivering a superior taste experience. It is our commitment to give our consumers a clean label product sans E numbers without compromising on quality and taste unlike most snacking brands having E numbers (denotes food additives) displayed inconspicuously at the back of the packaging.”

     

    Added Viduthalai Marudachalam, founder, Action and Co.: “Ready To Fry category in itself, is intensely competitive. So, to ensure a clutter breaking conversation, we had to curate a thought, that’s not only fresh but would also bring out the nascent truth of the product. That’s when the idea of ‘fresh crunch’ was born. A unique audio first beat that substantiates the sound of a fresh bite! This seamlessly allowed us to integrate the product truth of a clean label with no preservatives. It’s a fun way to encourage healthy snacking. Overall, it’s peppy, sticks to our mind and serves the purpose.”

     

     

  • Campaign is titled 'Apne Aap Se Ya App Se'

    FreshToHome nudges consumers to buy online with ad

    By Our Staff

     

    FreshToHome, the online brand in fresh fish and meat e-commerce, has launched its TVC campaign titled ‘Apne Aap Se Ya FreshToHome App Se’. The campaign is slated to go on air and on the company’s social media platforms in six regional languages. It is conceptualised by the Action & Co.

     

    Commenting on the campaign launch, Shan Kadavil, CEO and Co-Founder of FreshToHome, said: “FreshToHome is a new-age brand that resonates with the changing needs of the young, urban Indian consumer. Through this TVC campaign, we want to go a step further and establish the brand as the facilitator of change in the online chicken, fish, and meat industry. At just a click of a button, you can order your very own favourite variety of fresh meat and fish through express delivery. Looking at the ongoing pandemic scenario, we want our consumers to stay indoors and at the same time enjoy fresh and chemical -free food.” Meanwhile, the six-year-old e-comm player has also revamped its brand identity.