By Our Staff
Freshey’s, ready-to-cook brand from the house of WayCool, food and Agri-tech platform, unveiled a new TVC campaign.
Commenting on the new campaign, BP Ravindran, Chief Business Officer, WayCool said: “We are delighted to roll out this campaign celebrating the daily banter and relationship between the mother and the child while showcasing Freshey’s Paneer as a delicious accompaniment or treat. The film will be very relatable to children and young mothers while communicating the product’s attributes – convenient, fresh and fun. We are certain that this campaign will accelerate our journey to become the preferred choice of Paneer and will nudge consumers to include protein (Paneer) in their regular meal regimes, more often.”