By A Correspondent
Fresh Look, from the house of Novartis, has signed Bollywood actor Disha Patani as its brand ambassador.
Said Panchali Upadhaya, Alcon Division Care, Business Unit Head: “We all love Disha’s delightfully fresh sense of style. These colour contact lenses are Disha’s choice because they add glamour and charm to her naturally effervescent personality. She loves the ease with which FreshLook can rev up her style quotient.â€
By A Correspondent
Scarecrow Communication has created an integrated campaign for FreshLook featuring Bollywood actor Disha Patani. The ad film has been directed by award winning film director Harvey B-Brown whose body of work includes spots for Moschino, Lagerfeld and music videos for George Michael and Bryan Ferry.
Said Anuj Mehtani, Vice-President, Scarecrow Delhi: “It’s really interesting to see how many categories are evolving from pure functionality to a desirable space, which is happening in the eye care category as well. FreshLook is set to tap with its fashion and lifestyle proposition and we are excited to be a part of this engagement process.”
Added Raghu Bhat, Founder Director, Scarecrow: “The task is to create salience for colour contact lens and make it mainstream. We are talking to an audience craving for a daily dose of fame. The creative opportunity was to position eyes as the prime weapon of choice – where Freshlook colored contacts could be your fashion ally in the daily war against anonymity.”