MxMIndia

Tag: French Open

  • In English, Hindi, Tamil, and Telugu

    Sony to air French Open in 4 languages

    By Our Staff

     

    Sony Sports Network (SSN) is going multi-lingual in the live airing of the French Open (aka Roland-Garros) which started yesreday. This is the first year that SSN will be showing the Grand Slam event and the broadcaster is going all out with the live coverage of the event in English, Hindi, Tamil and Telugu.

     

    Said Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India: “Sony Sports Network has been a premiere destination for tennis fans in India and with Roland-Garros 2022 we intend to bring the best of the international tournaments to a larger audience base across the country. We are proud to announce that for the first time in India, the Roland Garros will be broadcast in four languages, English, Hindi, Tamil, and Telugu. Our viewers will be able to watch the tournament in a language of their choice. The tournament has also received a great response from advertisers with nine brands on board and more in the pipeline.”

     

  • Neo Sports will debut a dual feed broadcast plan for the French Open, which runs from May 26 to June 9. Neo Prime and Neo Sports will have live feeds from separate courts

    Neo launches dual feed plan for French Open

    By A Correspondent

     

    The Neo Sports Network will debut a first-of-its-kind dual feed broadcast plan for the French Open, the second Grand Slam of the year, which runs from May 26 to June 9.

     

    Tennis fans will not miss out on any top stars playing simultaneously at the French Open as the network’s two channels, Neo Prime and Neo Sports, will have live feeds from separate courts. So far, nobody in India has had two full channels broadcasting separate feeds for a Grand Slam through the course of the event.

     

    This also means that fans will have access to 225 hours of live content on the Neo Sports network, which is almost twice as much as the 130-140 hours that are typically set aside for live coverage of a Grand Slam across broadcasters.

     

    With a reach of nearly 25 million, the French Open is the No 1 tennis event in the calendar year (TAM CS MF 4+ All India, 2012). The dual feed will ensure at least 45 additional hours of live content in prime time, providing a win-win situation for both viewers and advertisers.

     

    There will also be live updates and contests on theNeo PrimeTwitter handle (@neoprimetv) through the two-week period.

     

    Prasana Krishnan

    Prasana Krishnan, COO, Neo Sports Broadcast Pvt Ltd, said, “The attraction of the French Open is extremely high and Neo’s coverage is taking it to significant new landmarks. Last year, the reach of the event was a third better than Wimbledon and nearly equal to the other two grand slams put together. This year, we will be taking this to greater heights with dual feed coverage and nearly doubling live coverage to 225 hours, which is in line with our strategy to bring in more novelty with non-cricket properties.”

     

  • NEO Cricket and NEO Sports to further strengthen TheOneAlliance bouquet.

    One Alliance & Neo renew arrangement

    By A Correspondent

     

    NEO Sports Broadcast Pvt. Ltd and MSM Discovery Pvt. Ltd have come together once again for the distribution of television channels NEO Sports and NEO Cricket under the aegis of TheOneAlliance bouquet effective January 4.

     

    TheOneAlliance bouquet is further strengthened with a line up of blockbuster sports events – Asia Cup (Cricket), UEFA Euro 2012 (Football), French Open (Tennis) and World Series Hockey (Hockey). This stellar line up coupled with DLF IPL on SET MAX makes TheOneAlliance bouquet the preferred choice of sports fans.

     

    Rajesh Kaul, President – MSM Discovery Pvt. Ltd, said: “The philosophy of TheOneAlliance is to create a strong product offering of diverse and strong television content. The sports genre has always been a strong growth driver. We are happy to welcome back NEO to TheOneAlliance bouquet. The blockbuster line up on Neo channels coupled with DLF IPL on SET MAX will ensure the bouquet is poised for further growth.”

     

    Prasana Krishnan, COO – NEO Sports Broadcast Pvt. Ltd added: “TheOneAlliance and NEO distribution deal is a strategically sound arrangement. NEO has shared an extremely fruitful and pleasant relationship with MSMD and we are happy to rejoin TheOneAlliance bouquet and aspire to take it to greater heights. The combined offering of the bouquet will ensure viewers get to witness the biggest blockbusters in Cricket and major sporting events in 2012.”