MxMIndia

Tag: French Essence

  • To develop content tailored to various audience segments

    Pepper Content bags mandate for French Essence

    Pepper Content, a content marketing platform, has won the digital mandate for French Essence, homegrown fragrance and personal care brand.

    Said Nidhi Gupta, Chief Marketing Officer, French Essence: “At French Essence, we recognize the crucial role content plays in today’s digital landscape. Consumers are bombarded with a lot of content each day, hence creating relatable content that cuts through the noise is essential. We’re excited to partner with Pepper Content on this content transformation journey. Their expertise in crafting engaging content across digital channels, social media platforms, and search engine results pages will allow us to connect with our audience on a deeper level and build lasting brand love.”

    Added Anirudh Singla, Founder & CEO, Pepper Content: “French Essence understands the power of storytelling, and we’re passionate about helping them craft content that resonates with their audience. By developing relatable content tailored to various audience segments across the marketing funnel through our creator ecosystem coupled with tech and AI, we’ll help French Essence not only build brand awareness but also foster deep connections that lead to lasting customer love. This is a special win for Pepper Content, and we can’t wait to enable content transformation into French Essence’s brand story.”

  • Essence perfumes unveils new brand TVC

    By Our Staff

     

    Essence perfumes unveils its new brand TVC. The campaign is conceived and executed by Shreyansh Innovations.

     

    Said Nidhi Gupta, CMO, French Essence: “French Essence is the epitome of luxury fragrances, embodying the essence of France in every drop. The TVC, shot amidst the grandeur of a palace in Europe, resonates with the brand’s commitment to delivering an experience that is nothing short of extraordinary. The opulent backdrop perfectly complements the essence of French fragrances, allowing viewers to be transported to the blooming fields of France, even from the comfort of their homes. This TVC is not just a visual delight; it is an olfactory escapade. As the aromatic notes unfold, viewers can immerse themselves in the romance and the craftsmanship of France. French Essence’s TVC serves as an ode to the seamless amalgamation of cultures, fragrances, and the shared elegance of both nations.”

     

    Shreyansh Baid, Founder & Director, Shreyansh Innovations, added: “The task at hand was to revamp the brand’s positioning while preserving its playful and carefree essence, with a greater emphasis on the product line. That is when we introduced ‘Very Very French’ as the new tagline. Our launch includes a brand-new film that is fun and fresh. It transports you to a quintessential French night, evoking the imagery we all associate with the charm of France.”

     

  • To strengthen online and offline presence

    Sociapa bags digital and creative mandate for French Essence

    By Our Staff

     

    Sociapa, digital marketing advertising agency Noida and Delhi NCR, has won the digital and creative mandate for French Essence, a brand by Spectra Care.

     

    Dheeraj Raj
    Dheeraj Raj

    Said founder of Sociapa, Dheeraj Raj: “We are ecstatic to have been given this opportunity by French Essence. This is yet another step for Sociapa towards achieving its goal. We are certain that we will be successful in making the brand reach its target groups through effective communication and campaigns. Sociapa is the company that you can trust to help you promote your brand to the next level. We create real brand experiences that include and inspire audiences in every touch point using a full spectrum of creative skills with a cost-effective approach. With a passionate team, we strive to up the game by offering the best strategies including Brand Communication and Campaigns for the brands.”

     

    Added Dr Nidhi Gupta, Director, Spectra Care on the association: “Sociapa is a very competitive firm with a portfolio of many ongoing projects. With the changing dynamics it is extremely crucial for a brand to keep up and hence we believe Sociapa will do justice to our Vision of taking French Essence forward, as we aim to make significant contributions towards strengthening our Online and Offline Presence.”