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Tag: Franklin Templeton

  • Balaji will be responsible for driving the firm’s marketing strategy and brand initiatives for the region

    Franklin Templeton appoints Balaji Vaidyanathan as Marketing Director

    By A Correspondent

     

    Franklin Resources, Inc. has announced the appointment of Balaji Vaidyanathan as Marketing Director, Central Eastern Europe, Middle East and Africa (CEEMEA), effective this month.

     

    Based in Dubai and reporting to Sandeep Singh, Senior Director and Regional Head, CEEMEA, Vaidyanathan will be responsible for driving the firm’s marketing strategy and brand initiatives for the region.

     

    Commenting on the appointment, Singh said: “We are pleased to have Balaji join our team in Dubai. With a 16-year, proven track record in marketing and communications, Balaji will be a valuable addition to the team as we continue to identify growth opportunities for the business in this region. His solutions-oriented approach and creative ability will be a great fit for our overall business objectives.”

     

    Prior to this role, Vaidyanathan was Deputy Head – Marketing for Franklin Templeton India and was responsible for leading all key brand initiatives.

     

     

  • The campaign is spearheaded by digital agency Mirum

    Franklin Templeton teaches women to be financially independent

    By A Correspondent

     

    Franklin Templeton Investments (India) flagged off a new storytelling video campaign around Women’s Day. The video titled ‘Invest for Progress’ seeks to encourage women about the importance of being financially independent and how it can be a stepping stone towards achieving their goals in life.

     

    Said Juzer Tambawalla, Head – Marketing, Franklin Templeton Investments – India:”It’s easy to earn but difficult to save and invest. This video seeks to encourage women to step up and achieve financial independence.”

     

    Added Geetanjali Sachwani, AVP – Marketing, Franklin Templeton Investments – India: “It is not just another celebration but a time for us as a society to reflect on how much have we progressed and what next? In times like now, learning to earn isn’t enough, learning to invest is the need of the hour.Our campaign on #InvestForProgress begins today but does not end anytime soon. This, in fact, is just the beginning.”

     

    The campaign is spearheaded by digital agency Mirum. Said Naila Patel, ECD, Mirum India: “For most Indian women, learning to earn is part of empowerment whereas learning to invest isn’t.  We wanted to change perspectives thus, #InvestForProgress.”

     

     

  • The campaign dramatizes this aspect and presents SIP as #TheGoodEMI which one can look forward to as an investment, not an instalment

    #TheGoodEMI educates consumers on the right SIP

    By A Correspondent

     

    Franklin Templeton Investments has launched an investor education initiative across media. Conceptualized by Soho Square, Mumbai, the campaign is being released on TV and the digital medium with a round of press also planned. Timed to release during the India-Pakistan match at the Asia Cup, this campaign is positioned to talk to all those looking for an entry into the world of investments.

     

    Juzer Tambawalla, Vice President and Head – Marketing & Communication, Franklin Templeton Mutual Fund said:“The objective of this campaign is to position the concept of Systematic Investment Plans (SIPs) as an affordable yet attractive investment solution for the retail consumer. An SIP is the first step to investing in Mutual Funds and given that one can start with as little as Rs. 500 a month, it’s almost the cost of 2 movie tickets.”

     

    Anuraag Khandelwal, Executive Creative Director and Creative Head, Soho Square Mumbai said:“Each one of us knows the pain that EMIs bring at the start of every month. By positioning SIP like a Good EMI, we are pitching it as an EMI that ultimately comes back to you. This is why unlike other EMIs, this is one EMI that you’ll gladly pay for with a smile. The film is made in a way that’ll make you go, ‘Yeah, this is exactly what happens to me’”.

     

    The campaign dramatizes this aspect and presents SIP as #TheGoodEMI which one can look forward to as an investment, not an instalment. This is a different way from the ‘Happy families’ or ‘plan for the future’ type of commercials, typical to this category.

     

    The film is a dramatization of what happens to a regular middle-class working man on the first of every month. After a long day at work, he gets an SMS that says the words he’s been waiting for, all month: ‘Salary Credited’. He then checks his wallet as it is now flush with cash and that brings joy to his face. Unfortunately for him, his joy is short-lived as a huge crowd of EMI-collectors descend on him like a pack of hungry wolves. We then go into an action-movie mode, as the poor guy is chased by ‘Phone EMI’, ‘Personal loan EMI’ and ‘Car EMI’. With each EMI that hits, the guy loses more and more cash until he lands on the ground having lost most of his salary to these people. The only man helping him is the SIP guy, and the protagonist gladly pays his ‘Good EMI’ with a smile, knowing that this is an investment not another instalment!

     

    Link to Download – http://we.tl/31NH09ifuF

     

    CREDITS:

    Agency: Soho Square, Mumbai

    Head of Office: Samrat Bedi

     

    Creative

    Executive Creative Director and Creative Head: Anuraag Khandelwal

    Executive Creative Director and Creative Head: Satish deSa

    Creative Director: Manu Gupta

    Creative Controller: Pratik Kamat

     

    Account Management

    Senior Vice President: Mohit Ahuja

    Account Director: Neville Suraliwala

    Account Supervisor: Selvam Somasundaram

     

    Account Planning

    Senior Vice President: Shashank Lanjekar

     

    Films

    Film Supervisor: Shagun Dharia

     

    Client: Franklin Templeton Investments

    Vice President and Head – Marketing & Communication: Juzer Tambawalla

    Assistant Vice President – Marketing & Communication: Balaji Vaidyanathan

    Assistant Manager – Marketing & Communication: Anuradha Bhandari

     

    Production House: Story-tellers

    Director: Aakash Bhatia

    Producer: Zina Khan

    Post Producer: Prasad Shetty

     

    For further information please contact:

    Samrat Bedi at samrat.bedi@sohosq.com / +91-9820807500

    Anuraag Khandelwal atanuraag.khandelwal@sohosq.com / +91-9820191311

     

  • Franklin Templeton becomes India's first mutual fund brand to be featured on Facebook Studio

    Franklin Templeton features on Facebook Studio

    By A Correspondent

     

    Headquartered in USA, Franklin Templeton is one of the leading investment management organisations in India and on Social Media, having managed to secure leadership in the social media space through their presence on various platforms like Facebook, Twitter, YouTube and LinkedIN. Their Franklin Templeton’s Children’s Day campaign has now been featured in Facebook Studio. Facebook Studio is known to feature campaigns from leading global brands like Pentacle, Nissan, Ogilvy, etc. Franklin Templeton’s CSR initiative with the Children’s Day campaign ran through the month of November in 2012 and focused on highlighting the work Akanksha Foundation is doing towards the development of under privileged children.

     

    Social Wavelength drove the entire campaign on Facebook and a call to action ‘Is there a Teacher in you’ was pitched. Akanksha received an overwhelming and encouraging response through the special app that was development on their Facebook page. In the duration of the campaign, Franklin Templeton’s Facebook page fan base increased to 20,446 and the likes hiked to 28,086 through 23 customized posts, images and stories.

     

    Speaking on behalf of Social Wavelength, Mihir Karkare, Co-founder and VP, Social Wavelength said, “Children’s Day was a brilliant initiative by Franklin Templeton and we were pleased and honoured to take it to the next level. We are thrilled that the campaign has now been featured in Facebook Studio. The fact that the campaign has received such accolades in the social media space proves that a brilliantly executed innovative idea can create a social media success story.”