MxMIndia

Tag: FPJ

  • Will commence with cartoons from FPJ archives

    Free Press Journal to enter the world of NFTs

    By Our Staff

     

    As part of the 75th year of Indian independence, The Free Press Journal (FPJ) will launch a special series of NFTs (non-fungible tokens) later this year. The NFTs will be made available on leading NFT marketplaces closer to Independence Day.

     

    The special offering of NFTs will commence with cartoons from FPJ archives, which includes the creations of Shiv Sena founder Bal Thackeray, who worked at FPJ for many years.

     

    Said Abhishek Karnani, Director of FPJ, who is leading the NFT initiative at the publishing group: “There are some really wonderful pieces of creativity which today have historical value for those who have closely followed India’s journey of progress over the past 75 years. Unlike digital copies that are freely available, and can be duplicated ad nauseum, NFTs remain tightly bound to the rules of ownership. They are thus exclusive, even though they may be made available universally. FPJ is committed to many interesting innovations in this domain in the times to come.””

     

    The NFT project of FPJ is being operationalised and taken to market by Rediffusion FutureTech, the digital arm of Rediffusion. “We are delighted to assist FPJ in this very laudable and innovative project,” said Dr Sandeep Goyal, Managing Director of Rediffusion.

     

  • The paper has literally cancelled out words like Corona, Covid-19, pandemic, quarantine, lockdown, death etc across all 16 pages of its June 10 edition

    FPJ launches Mission Cancel Corona with a special edition

    By A Correspondent

     

    For a while now, the Mumbai-based Free Press Journal and Taproot Dentsu have been innovating with the paper and the masthead on special days and occasions.

     

    Today, the creative agency has used the entire paper as a canvas to send the message that the “collective fight against Covid-19 will be successful only when we cancel out each and every Covid-19 case from India.” Hence, the paper has literally cancelled out words like Corona, Covid-19, pandemic, quarantine, lockdown, death etc across all 16 pages of its June 10 edition.

     

    Abhishek Karnani

    Said Abhishek Karnani, Director, Free Press Journal: “We began extensively covering Covid crisis through the epaper when the physical paper could not be delivered. Now that physical copies are welcomed back in homes, we felt it was important for us to reconnect with our readers by not just providing information but also making sure it impacts their behaviour positively. We believed the idea will be received well, and even though it seemed simple enough, it was a challenge to pull it off in real time on the printing press table”

     

    Santosh Padhi

    Added Santosh ‘Paddy’ Padhi, CCO and Co-founder, Taproot Dentsu: “Since the last year or so, Taproot has partnered with FPJ and created some impactful creative work and we are quite thrilled about the simplicity of this idea and how seamlessly it has allowed us to weave the message, which happens to be an important warning, into the product itself. It is an apt example of how print has the potential for innovation, without trying too hard.”

     

     

  • The full-page print ads were featured prominently either on the jacket or a full page of the newspaper

    8 creative agencies partner FPJ & Mogae on social communication initiative

    By A Correspondent

     

    Over the last month, the pages of the Mumbai-based Free Press Journal (FPJ) have featured social communication messages produced by leading creative agencies.

     

    This was the outcome of Mogae Media collaborating with FPJ to get leading agencies to create ad campaigns on the current coronavirus crisis and related social issues. Each creative was to be in full-page size. Beyond that the agencies were allowed an open brief: choose your own theme related to the pandemic, and create what you would like the world to see.

     

    Agencies such Bang In The Middle, Havas Group, Laqshya, Publicis, Rediffusion, RK Swamy BBDO, Scarecrow M&C Saatchi and Wunderman Thompson delivered a total of 10 campaigns. Each of them focused on different social aspects of this crisis. These print ads were featured prominently either on the jacket or a full page of the newspaper.

     

    Said Abhishek Karnani, Director,The Free Press Journal: “We as a newspaper aspire to engage with our readers in the best possible way. One way of doing so was to run these advertisements from these nine esteemed agencies. Through this we have sought to communicate messages of hope and tenacity – so vital during this lockdown period. Subtle yet strong messages were wonderfully crafted and conveyed by these agencies. We are thankful to them. Special thanks are owed to Mogae Media which conceptualised this entire campaign.”

     

    Added Dr Sandeep Goyal, Chairman, Mogae Media: “Abhishek Karnani and FPJ are really large-hearted, and very generous, to give so willingly of their media space for communicating messages of societal good. The agencies too gave us their talent and time without demur. The creative quality was uniformly high. I noticed also that despite full-page sizes on offer, the copy was minimal. Obviously, faith in long copy has waned! The art direction across campaigns has been 10/10. I am really glad we did this Social Communication Initiative.”

  • A China page will appear every Monday in the FPG, effective immediately.

    Xinhua partners with FPJ to introduce weekly China page

    By A Correspondent

     

    Xinhua and Free Press Journal (FPJ) have entered an agreement to bring out a weekly China page as part of the Mumbai-headquartered daily. The China page will appear every Monday, effective immediately.

     

    The draft page was launched by the Mr. Guocai Tang, Consul General  of the People’s Republic of China  in Mumbai, notes a communique. “It was heartening that Indian media houses had come forward to articulate China’s views as well,” he stated. He added understanding each other’s perspectives, always lead to better understanding and relationships.

     

     

  • The idea was brought to the 90-year-old FPJ by Taprot

    Taproot gets Free Press Journal to change its masthead again on World Food Day

    By A Correspondent

     

    In August, on National Sports Day, the Free Press Journal changes its masthead to Free Sports Journal. And today (October 16), it is calling itself the “Free Food” Journal.

     

    Said Abhishek Karnani, Director, Free Press Journal: “This is one of the most pressing issues that India is facing. A number of NGOs and organisations, including government bodies, have been working on finding solutions to this issue for the last 4-5 years. We want to do our bit to contribute and to raise awareness about the issue. By changing our masthead to reflect it, we are reflecting upon and dedicating two full pages to amplify this it. We will be taking this idea forward through the year, shining the spotlight on multiple issues – like access to education, healthcare, safety, etc., on relevant national and international days. The idea was brought to us by Taproot Dentsu, one of India’s leading advertising agencies.”

     

    Added Santosh Padhi, Chief Creative Officer and Co-Founder, Santosh Padhi (Paddy): “I’m glad that we have the platform to give this issue the importance it deserves. And I’m even happier to say that we have managed to get quite a few NGOs to partner with us and accept donations, who are also just a phone call away in case you want to donate leftovers from a party, wedding or gathering. So, we have a strong call to action well integrated.”