MxMIndia

Tag: FOX Traveller

  • This will give the channel two big advantages – the current winning mix of positioning and content, and a fresh and exciting global library

    Fox Traveller turns to Fox Life, seeks to tap new audiences

    FOX Traveller has taken on a new avatar with the launch of FOX Life India from June 15, 2014. After being the segment leader in the travel and lifestyle segment, FOX Traveller is broadening its appeal further with this re-launch to reach out to newer audiences.

     

    Fox Life happens to be a global travel and lifestyle brand in the Fox International Channels’ portfolio. This will give the channel two big advantages – the current winning mix of positioning and content, and a fresh and exciting global library.

     

    Besides a refreshing content line-up, FOX Life will bring in the global look and feel along with a refreshed thought for the audiences. Like Fox Traveller, FOX Life also believes that life should be a string of interesting journeys, rich with experiences.  The new tag line of the channel ‘Go Places’ is a summation of its philosophy, urging viewers to get out there and explore more.

     

    Keertan Adyanthaya, Managing Director, FOX International Channels said, “Fox Traveller’s journey has been exciting, fun, and fruitful. And as we continue on our next leg of this journey, it only gets bigger and better. With the promise of offering our viewers greater variety through the eclectic mix of our local and international programming, existing and new, we successfully switched from Fox Traveller to FOX Life on 15th June 2014. With the launch of FOX Life, we are growing the travel & lifestyle genre and broadening our channel appeal to variety seekers.

     

  • Brandscope performs an interactive campaign for Fox Traveller's new show 'SoundTrek'

    Fox Traveller goes interactive with Brandscope

    Brandscope India, the outdoor arm of Aegis Media’s Posterscope, has undertaken an interactive digitally-led campaign to promote a new music-based travel show ‘SoundTrek’ on Fox Traveller.  The campaign happened in Mumbai and Delhi malls and was supported a flash mob, where a group of youngsters composed fun loving music by dancing over the virtual keys of piano in the mall.

     

    Debarpita Banerjee

    Said Debarpita Banerjee, Vice President – Marketing, Fox International Channels “With the increasing clutter in media and communication, there is also a rise in innovative ways of reaching out to one’s desired TG.  Our show promises to be a visual and melodious treat for music and travel buffs alike. It is this value proposition that we thought of bringing alive through the activation and flash mob. Instead of a simple information dissemination, such initiatives compel involvement from the TG, and make for a more memorable message.”

     

     

    Haresh Nayak

    On the innovation, Haresh Nayak, Managing Director, Posterscope Group commented,”The changing out of home landscape calls for innovative ways of connecting with the consumer, as an agency that is at the forefront of innovation and technology we are glad to be associated with clients like Fox Traveler who understand and are willing to use technology in the OOH space to connect with consumers digitally & interestingly.”

     

  • Ms Mohan will be responsible for programming and operations for the bouquet of channels under the company in India.

    Swati Mohan is VP – Prog & Ops for Fox, NGC India

    By A Correspondent

     

    Swati Mohan has been appointed as the new Vice President-Programming and Operations for FOX International Channels and NGC NetworkIndia. In her new role, Ms Mohan will be responsible for programming and operations for the bouquet of channels under the company inIndia, including National Geographic channel, FOX Traveller, Baby TV, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and National Geographic Channel HD.

     

    Keertan Adyanthaya, Managing Director, FOX International Channels and National Geographic NetworkIndia, said: “Swati comes with a vibrant tapestry of experience in creating content for successful brands. I am confident that she will bring this experience to play in creating engaging and relevant shows for our suite of channels and strengthen them even further.”

     

    Ms Mohan said in a statement: “I am extremely thrilled to be associated with the Fox International bouquet of channels. National Geographic Channel and Fox Traveller are the gold standard in their respective genres and I will strive to create a great line up of international and locally produced content that will enhance the appeal of these channels inIndia”

     

    Ms Mohan comes on board with 12 years of experience in the industry. Beginning her career as a copywriter at Ogilvy and Mather, she went on to making content for television as an Executive Producer at FBC Media and Endemol. Her last five years at Group M across Mindshare and Maxus, had her successfully develop the space of brand building with the aid of specially created content for many advertisers across the country. In her last assignment, she was National Director – Entertainment, Sports and Partnerships at Maxus.