MxMIndia

Tag: Fox Life

  • Fox Life is all set to bring alive these experiences for the ever-evolving Indian viewers

    Fox Life outlines renewed India agenda with new branding, content

    By A Correspondent

     

    Fox Life has launched an all-new look of the channel, supported by a refreshed brand proposition and content line-up. The brand’s new tag line of ‘Never stop’ is a way to remind viewers that there is always more to do, learn, experience and share.

     

    Celebrating this spirit, the channel launched ‘Masters of Taste with Gary Mehigan’ – a series that brings him to India to meet the top chefs in the country to get inspired by and learn from, and get an up-close look at some of their recipes, styles and techniques.

     

    Talking about Fox Life’s new brand ethos, Swati Mohan, Business Head, National Geographic and Fox Networks Group, India said, “As we look forward to the next leg of an extremely rewarding journey so far, we know it is important for us to continuously give our evolving viewer the content that leaves them wanting more; from the channel, and from life itself. The new Fox Life and its new proposition of ‘Never Stop’ will aim to go beyond the ordinary with its 2018 content line up and bring exceptional experiences that viewers rarely sought and explored. We couldn’t have thought of a more fitting way to kick off this refresh than with the extraordinary journey of an even more extraordinary international chef here in India.”

     

     

  • Isobar will handle the digital and social media mandates of the two channels

    Isobar India bags digital mandate for Fox Life and NatGeo India

    By A Correspondent

     

    Isobar India has been appointed as digital partner for Fox Networks Group India’s flagship channel brands, National Geographic and Fox Life, to handle their digital and social media mandates.

     

    Speaking on the appointment, Aparna Deshmukh, Vice President, Content and Communications, Fox Networks Group, said,“We are committed to iconic storytelling and delivering experiences; both for National Geographic and FOX Life viewers. We look forward to partnering with Isobar and bringing the exciting world of television to our audiences on digital mediums.”

     

    Added Gopa Kumar, Vice President, Isobar India:“We’ve had a fantastic start to 2017. We are delighted to partner with Fox Network Group in India. It is an interesting category and there is huge opportunity to create great brand narratives through digital for National Geographic and FOX Life. The team is looking forward to create amazing work with our newest client.”