MxMIndia

Tag: Fox International

  • Prior to this, since January 2012, Swati has been spearheading the programming and content portfolio for the bouquet of channels

    Swati Mohan takes over as Business Head for Fox International Channels India

    By A Correspondent

     

    Swati Mohan

    Fox International Channels India announced the appointment of Swati Mohan as the Business Head of the company. Swati has been elevated to the new responsibility from her previous role of Vice President – Content and Programming at FOX International Channels, India. In her new role, she will take over the India operations from Keertan Adyanthaya with effect from 30th March, 2015. She will be reporting into the Hong Kong Office and shall be heading the network portfolio of all existing FOX International Channels in India including its strong existing iconic brands like National Geographic Channel and FOX Life as well as the other network channel properties like Baby TV, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and National Geographic Channel HD.

     

    Prior to this, since January 2012, Swati has been spearheading the programming and content portfolio for the bouquet of channels including National Geographic Channel and Fox Life. She has over 16 years of experience in the industry, with a wide spectrum of work across companies including Group M, O&M, FBC Media and Endemol previously.

     

    Commenting on the change, Keertan Adyanthaya, Managing Director, NGC Network India & Fox International Channels said, “Swati has been leading the content team at Fox for the past 3 years and has done a stellar job. When it was time to choose a new leader for our business, we didn’t have to look beyond Swati. She has a keen understanding of the content and having been a key part of the hard working & dedicated team here, she will lose no time in propelling our company to even greater heights.”

     

  • With internet users inIndiaat around 121 million, focus is now to create a solution for travellers to plan travel online

    Innovation is the key to enhance online travel & tourism industry

    By A Correspondent

     

    The online travel & tourism industry is set for unprecedented growth, provided payment and logistic issues are resolved. Speaking at the 4th IAMAI Travel & Tourism Summit, Himanshu Singh, Managing Director, Travelocity India & Chairman, Digital Commerce Committee, IAMAI, said: “The total travel market is around $800 billion and the online share is growing rapidly. Payment and logistics still pose a challenge and success parameter of business is about cracking these problems. These problems that we are facing today have to be countered by all players of the industry together, and this will help the market grow exponentially.”

     

    As per IAMAI ‘Internet Economy Watch’ data, e-ticketing continues to grow with irctc.com recording 5.56 million bookings in April 2012 as compared to 2.26 million bookings in April 2011. Airlines recorded 1.92 million bookings in April 2012, as compared to 1.01 million bookings in April 2011. The data for online travel is based on absolute numbers captured from nine websites.

     

    Speakers at the summit were united in their view that while, at present, group travel is the key to growth, the future will be more for the individual traveller. Sharing her thoughts, Swati Moha, Vice Pesident – Programming & Operations, Fox International, said: “While group travel is in vogue, there is a huge spurt in customized individual travel interests. People are looking for less explored destinations than before and with internet penetration on the rise, the industry is set for robust growth.”

     

    Globally travel & tourism market is pegged at about US$ 800 billion but the online market share has not reached its optimal point. With internet users inIndiaat around 121 million, focus is now to create a solution for travellers to plan travel online. “Innovative marketing strategy coupled with value additions will sway travellers to book hotels and tickets online”, said Devdutta Banerjee, Regional Director – Revenue Management, India, Bangladesh and Nepal, Starwood Hotels & Resorts. He added: “Online is the platform for growth. Integration of logistics and services is necessary to fuel further growth.”