Tag: Fox International Channels

  • Fox Traveller turns to Fox Life, seeks to tap new audiences

    FOX Traveller has taken on a new avatar with the launch of FOX Life India from June 15, 2014. After being the segment leader in the travel and lifestyle segment, FOX Traveller is broadening its appeal further with this re-launch to reach out to newer audiences.

     

    Fox Life happens to be a global travel and lifestyle brand in the Fox International Channels’ portfolio. This will give the channel two big advantages – the current winning mix of positioning and content, and a fresh and exciting global library.

     

    Besides a refreshing content line-up, FOX Life will bring in the global look and feel along with a refreshed thought for the audiences. Like Fox Traveller, FOX Life also believes that life should be a string of interesting journeys, rich with experiences.  The new tag line of the channel ‘Go Places’ is a summation of its philosophy, urging viewers to get out there and explore more.

     

    Keertan Adyanthaya, Managing Director, FOX International Channels said, “Fox Traveller’s journey has been exciting, fun, and fruitful. And as we continue on our next leg of this journey, it only gets bigger and better. With the promise of offering our viewers greater variety through the eclectic mix of our local and international programming, existing and new, we successfully switched from Fox Traveller to FOX Life on 15th June 2014. With the launch of FOX Life, we are growing the travel & lifestyle genre and broadening our channel appeal to variety seekers.

     

  • Hathway to carry NatGeo other Fox Int Channels in HD

    By A Correspondent

     

    Leading MSO and cable broadband provider Hathway will not offer its customers high definition viewing of all Fox International Channels (FIC). Hathway’s consumers can now take a pick of their favorite channel in HD Quality from National Geographic Channel, Fox Traveller, Nat Geo Wild, Nat Geo Adventure, Nat Geo Music and Baby TV.

     

    Speaking about the partnership, Jagdish Kumar, CEO, Hathway said, “Hathway is known for being a trendsetter and we are extremely pleased to partner FIC.”

     

    Commenting on the partnership,  Keertan Adyanthaya, Managing Director, NGC Network India and Fox International Channels says, “We are delighted our channels will be available in enhanced picture quality across Hathway’s extensive network.”

     

  • Jaldi 5 with Keertan Adyanthaya on Fox Traveller’s first anniv

    On October 30, Fox Traveller completed a year in India, billing itself as India’s number 1 Travel and Lifestyle channel. An HD channel and clutter-breaking content such as ‘What’s With Indian Men’, ‘Twist of Taste’ ‘Freaky Traveller’, ‘It Happens Only in India’ and ‘Life Mein Ek Baar’ making the channels focus on locally made productions very high. MxMIndia interviewed Keertan Adyanthaya, MD- FOX International Channels, on the channel’s first anniversary and its plans for the year ahead.

     

    01 How would you see the travel and lifestyle genre changing in the recent past? Where do you see it heading to in India?

    I think we’ve only seen the tip of the iceberg as far as the genre is concerned. There’s so much more to experience and invite people to immerse in.

     

    02 The channel has a lot of localized shows like ‘What’s With Indian Men’, ‘It Happens Only in India’, ‘Life Mein Ek Baar’, etc. Given that high-profile presenters would obviously increasing your programming costs, how is easy is it to get advertisers to buy in such content?

    We believe that it’s the tone and tenor of the show that really matters and that’s why we have always looked for celebrities who can seamlessly integrate into the fabric of the show. Advertisers look for various things when it comes to sponsorships – Channel, Relevance of the programme concept, Marketing & Communication Plan, Show entitlements, Talent associated with the show etc etc.

     

    03 Do you see digitization impacting a niche channel like Fox Traveller?

    Digitization will have a huge impact on many aspects of the TV channel business.

    o Until now, subscription was a B2B-led vertical, we will now need to re-calibrate our thinking to it being a B2C vertical.

    o Channel communication was strongly dependent on show-led marketing. This will need to change to a marketing strategy where we ask people to subscribe to the channel

    o Co-marketing with MSO / DTH platforms will gain even more importance

     

    04 Given that there exist opportunities for channels like ‘Fox Traveller’ to get picked ‘a la carte’ post-digitization, are you looking at adding on more content that will attract people to subscribe to the channel?

    We are always on a quest to bring innovative, differentiated content that will help us engage better with our audiences. That’s an on-going process. There will not be any change or further bolstering on that front.

    05. Any new shows and activities that we can hope to see on the channel in the immediate future?

    There’s David Rocco’s Amalfi Getaway coming up this week and next month, we start What’s with Indian Women?, which is a sequel to our popular show ‘What’s with Indian Men?’ that was aired last May.

    Interviewed by Meghna Sharma

     

  • News Corp announces intent to split news & ent biz

    By A Correspondent

     

    News Corporation announced that it intends to pursue the separation of its publishing and media and entertainment businesses into two distinct publicly traded companies.

     

    Upon closing such a transaction, shareholders would hold interests in a publishing company, consisting of the largest collection of best-in-class publishing assets and a new digital education group, and a global media and entertainment company, each of which would benefit from enhanced strategic alignment and increased operational flexibility with respect to an unparalleled portfolio of assets, brands and franchises.

     

    News Corporation’s board authorized management to explore this separation after a board meeting.

     

    The proposed transaction would create global category leaders in both publishing and entertainment: a publishing company, which would be comprised of News Corporation’s newspapers and information businesses in the US, UK and Australia, the Company’s leading book publishing brands, its integrated marketing services company, its digital education group, as well as its other assets in Australia; and a global media and entertainment company, which would encompass News Corporation’s broadcast and worldwide cable networks, leading film and television production studios, television stations and highly successful pay-TV businesses in Europe and India.

     

    “There is much work to be done, but our Board and I believe that this new corporate structure we are pursuing would accelerate News Corporation’s businesses to grow to new heights, and enable each company and its divisions to recognize their full potential – and unlock even greater long-term shareholder value,” said Rupert Murdoch, Chairman and CEO of News Corporation.

     

    “News Corporation’s 60-year heritage of developing world-class media brands has resulted in a large and unparalleled portfolio of diversified assets. We recognize that over the years, News Corporation’s broad collection of assets have become increasingly complex. We determined that creating this new structure would simplify operations and greater align strategic priorities, enabling each company to better deliver on our commitments to consumers across the globe. I am 100 per cent committed to the future of both the publishing and media and entertainment businesses and, if the Board ultimately approves a separation, I would serve as Chairman of both companies,” he added.

     

    News Corporation believes that a separation of the businesses into distinct public corporations with their own identities and strategies would enhance overall shareholder value and allow each company to:

    • Focus on and pursue distinct strategic priorities and industry-specific opportunities that would maximize their long-term potential.
    • Benefit from greater financial and operational flexibility and better position each company to compete.
    • Respond and react more quickly to rapidly-evolving technology and global market opportunities.
    • Tailor its capital structure, and allocate and deploy resources in a manner consistent with its strategic objectives that best enhances value for its respective shareholder group.

     

    With more focus devoted to each business’ financial and operational structure, investors would be able to more clearly evaluate the inherent value of both portfolios of assets and invest in each company accordingly.

     

    The new global media and entertainment company that would be created through the proposed transaction would consist of News Corporation’s highly-profitable cable and television assets, filmed entertainment, and direct satellite broadcasting businesses, including Fox Broadcasting, Twentieth Century Fox Film, Twentieth Century Fox Television, Fox Sports, Fox International Channels, Fox News Channel, Fox Business Network, FX, Star, the National Geographic Channels, Shine Group, Fox Television Stations, BSkyB, Sky Italia and Sky Deutschland, among others.

     

    As a pure-play content producer and distributor, the company would build on its deep heritage in developing incredibly strong, premium content for distribution on screens of all sizes by leveraging its leading content across its entertainment and cable news verticals, as well as its unparalleled collection of regional sports networks, and the industry’s leading movie and TV production and distribution company.

     

    In addition, the entertainment company would benefit from its rapidly growing, high-margin cable network and pay-TV assets, and the distribution capabilities and opportunities associated with its unrivaled global footprint with significant scale across North and South America, Europe and Asia.

     

    The new global publishing company that would be created through the proposed transaction would consist of News Corporation’s current publishing businesses, as well as its book publishing, education and integrated marketing services divisions. The new publishing company would create a scaled publishing platform that would be one of the best capitalized in the industry. The publishing company would have the opportunity to leverage its trusted brands for innovation and value creation across all traditional and digital platforms.

     

    The publishing company would incorporate some of the world’s most successful print, digital and information services brands including Dow Jones, The Wall Street Journal, Dow Jones Newswires, HarperCollins, The New York Post, and The Daily, as well as offer the rich diversity of assets in Australia, including leading brands such as The Australian, The Herald Sun, The Daily Telegraph and The Courier Mail.

     

    In addition, the Company would include The Times, The Sun, The Sunday Times, as well as News Corporation’s integrated marketing services group and its ground-breaking digital education group, including Wireless Generation. With a balanced portfolio of stable and growing news publishing brands and other assets, shareholders would benefit from strong and consistent free cash flow generated by these businesses, over multiple platforms.

     

    Upon closing of the proposed transaction, News Corporation’s shareholders would receive one share of common stock in the new company for each same class News Corporation share currently held. Following the separation, each company would maintain two classes of common stock: Class A Common and Class B Common Voting Shares.

     

    Upon closing of the proposed transaction, Rupert Murdoch would serve as Chairman of both companies and CEO of the media & entertainment company. Chase Carey would serve as President and COO of the media & entertainment company.  Over the next several months, the Company will assemble management teams and Boards of Directors for both businesses.

     

    The separation is expected to be completed in approximately 12 months. Management is developing detailed plans for the Board’s further consideration and final approval. To execute the transaction requires further work on structure, management, governance, and other significant matters.

     

    After receiving final approval of the Board of Directors, News Corporation will convene a special shareholder meeting to consider the transaction.  This meeting is not expected to take place until the first half of calendar 2013.  During the closing process, News Corporation will remain focused on delivering the best possible results for the benefit of its consumers, customers and shareholders.

     

    In addition to shareholder approval, the completion of the separation will also be subject to receipt of regulatory approvals, opinions from tax counsel and favorable rulings from certain tax jurisdictions regarding the tax-free nature of the transaction to the Company and to its shareholders, further due diligence as appropriate, and the filing and effectiveness of appropriate filings with the U.S. Securities and Exchange Commission.

     

    The Company will provide interim updates as appropriate.  There can be no assurances given that the separation of the Company’s businesses as described in this announcement will occur.

     

  • Taproot’s ‘sexy’ humour for Fox Movies

    By A Correspondent

     

    The new campaign being aired for Fox Movies Premium, an Asian movie channel owned by Fox International Channel, subsidiary of News Corporation has created a lot of buzz. The campaign was created for the Thai market, and the film was shot inBangkokwith some lead actors from their TV industry.

     

    Santosh Padhi, Chief Creative Officer & Co-Founder TaprootIndiasaid: “The brief was very simple to communicate that Fox Channel now offers subtitle free movies, so the product promise is generic but the challenge was how to say it in a way that Fox Channel is on the top of the audiences’ mind. We thought whatever we say had to be entertaining in the first place, which is why one watches the movies, hence a humorous approach. And since it’s targeted for the Thai audience, the second challenge was a very distinctive humor as they are known for their mad humors. We decided to highlight the problem. The whole idea of the campaign or creative device is based on the behavior of the person who watches movies with subtitles.”

     

    Razneesh Ghai, film director, Asylum Films said: “The rampant usage of subtitles has taken away the cinematic experience of watching films. It has now become a habit to read the subtitles, taking your eyes off the action. We took this simple problem and highlighted it in a funny manner. The humour in the film is very subtle and not in your face. Also, there had to be a simple thread of communication to convey it to a global audience (since subtitles are everywhere!).”

    Manan Mehta, Managing Partner TaprootIndiasaid: “English language channels had struck a chord with the audience in non-English speaking markets due to subtitling. Of course, the next sphere of offering was the regional feed. This allowed the English channels to be relevant and come closer to their audience. Thus, this campaign was conceptualized with the brief of making the audience aware that Fox Channel is available inSouth East Asiain regional language.

     

    From January 1, Star Movies was rebranded Fox Movies Premium and was available inHong Kongand selected Southeast Asian countries. InIndia,China,Vietnam,Middle East,Taiwanand thePhilippines, the Star Movies brand will continue to be the same.

     

    TaprootIndiahas been handling Fox International Channel for theSouth East Asiamarket for last few years.

     

    CREDITS:
    Agency                                                            TaprootIndia

    Creative Director                                            Santosh Padhi, Agnello Dias
    Writer                                                              Santosh Padhi

    Account Servicing                                           Manan Mehta

    Director                                                           Razneesh Ghai ( Razy )

    Producer                                                          Anju Vaswani

    Associate Producer                                         Bhavna Singh

    Editor                                                              Jay Chandran

    Sound Design                                                  Joseph George

     

    THAI CREW

    Line ProducerThailand( Picnic Features)     Kornpanote Semros

    Director of Photography                                  Sinthop Sophon

    Art Director                                                    Achira Nokthet