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Tag: Fountainhead-MKTG

  • With this development, the agency will focus on designing exceptional brand experiences that are even more immersive, interactive, and emotionally compelling

    Fountainhead | MKTG unifies digital and activations verticals to create integrated experiential marketing offering

    By A Correspondent

     

    Fountainhead | MKTG has unified its activations vertical in the West region with Fountainhead Digital | MKTG, its digital marketing and creative technology vertical.

     

    With over 200 people across offices in Mumbai, Delhi and Bengaluru, the agency operates across four specialist verticals – Fountainhead Events, Oranjuice Entertainment, Fountainhead Corporate Journeys and the newly unified Fountainhead Digital & Activations.

     

    With this development, the agency will focus on designing exceptional brand experiences that are even more immersive, interactive, and emotionally compelling. It will aggressively venture into new areas of marketing innovations that will orchestrate the customer experience across all channels to be seamless, integrated, and consistent. Further, this will leverage their strong in-house Creative Technology and digital expertise to drive even more campaigns using new media, virtual and augmented reality, analytics, interaction design and internet of things innovations.

     

    “In today’s rapidly changing marketing topography, it is necessary to consider the need of integrating brand experiences beyond the digital and physical spheres, and combining communication media to ensure completeness and consistency across various marketing touch points,” said Thapas Joseph, President – Digital & Activations at Fountainhead | MKTG.

     

    “We are truly excited about this blend of Digital and Activations that will prove to be a great platform for promoting true mastery and excellence in the experiential marketing industry,” said Brian Tellis, Group Chief Executive Officer and Co-Founder of Fountainhead | MKTG.

     

  • PALM Sound & Light Awards2016, recognises and honours outstanding service in the field of stage, sound and light

    Fountainhead Mktg wins top honours at Palm Sound & Light Awards

    By A Correspondent

     

    Leading experiential marketing agencies, Fountainhead MKTG has been conferred with the ‘Outstanding Agency of the Year’ award at the 6th edition of PALM Sound and Light Awards 2016, recently held in Mumbai.

     

    PALM Sound & Light Awards, as part of the PALM Expo 2016, recognises and honours outstanding service in the field of stage, sound and light. With over 22 technical categories manifested this year, the awards ceremony honoured individuals and organizations for their unparalleled contribution to the industry by rendering remarkable services in the live events arena in the Indian market.

     

    Fountainhead MKTG, a 21-year old experiential marketing agency which is now a part of Dentsu Aegis Network, has over 250 employees with the offices in Mumbai, Delhi and Bengaluru. Due to industry innovations and significant client wins, the agency has witnessed a rapid growth driven by strong financial performance.

     

    The agency recently conceptualized and managed some of the prestigious events such as Royal visit to India of the Duke and Duchess of Cambridge, the global programme ‘Shakespeare Lives’ featuring Sir Ian Mckellen’s Masterclass with Aamir Khan, Mint Luxury Conference, Hello Hall of Fame Awards and many others.

     

    In addition to the Agency of the Year award, the agency has also bagged 4 Golds at the Indian Brand Convention’s BAM awards for the projects – Mahindra Imperio campaign, Piku and Kayam Churan association, Microsoft Knockout Café and Philips – Lakme Fashion Week.

     

    Commenting on the achievement, Neale Murray, Co-Founder & Group COO of Fountainhead MKTG, said, “It’s been a dream run for us this year with a stream of accolades that recognize our effectiveness in experiential marketing. This award reaffirms our philosophy of building brands by creating memorable experiences using state of the art technology and out of the box creative inputs. I thank the PALM officials for the trust they showed in our work and also our clients who’ve partnered us in making this achievement possible.”

     

    Brian Tellis, Co-Founder and Group CEO of Fountainhead MKTG, said, “Being a creatively-driven agency, we always believe in building brands through cutting-edge experiences and setting benchmarks in delivery. This achievement is indeed a testament to our strengths in producing innovative experiences at the events. I congratulate each and every member of the team for all their hard work and commitment.”

     

  • Within the Dentsu Aegis Network structure, Fountainheadand psLIVE India will be merged to form Fountainhead-MKTG

    Fountainhead is now Fountainhead-MKTG

    By A Correspondent

     

    After the recent acquisition of Fountainhead Entertainment by the Dentsu Aegis Network, Fountainhead and psLIVE India will be merged to form Fountainhead-MKTG. For the record, MKTG is a leading global lifestyle-marketing agency with its headquarters in New York. Fountainhead Entertainment is a 20-year-old experiential marketing and events agency with over 200 employees and offices in  Mumbai, Delhi and Bangalore.

     

    The first phase of this merger will focus on knowledge transfer, import of technology and training while equipping the group for more effective service. The aim is to increase the effectiveness of experiential marketing and direct consumer marketing by using group expertise and knowledge.

     

    With this influx of international expertise, safety standards, design and technology, Fountainhead MKTG will attempt to raise the bar when it comes to producing events within the country. “While officially we are a full-service marketing agency, in reality we are a creative group of people who come to work everyday to create unique, disruptive and innovative projects for our clients,” said Brian Tellis, CEO, Fountainhead-MKTG.

     

    Another high emphasis area will be the creation of intellectual properties for brands that will be supported by all of the Dentsu Aegis Network.

     

    Ashish Bhasin, Chairman & CEO – South Asia, Dentsu Aegis Network, added: “In India, the lifestyle marketing solutions market is growing at twice the rate of the ATL market. With Fountainhead, a leading player in India and MKTG, a leading global player, we now will have the best offering of global standards, through Fountainhead MKTG. This is another big step forward in helping us achieve our mission of being the second largest agency group by end 2017 in India, overturning for the first time the existing ranking which has historically been in place for over 80 years in India.”