By Our Staff
Marking the occasion of its 66th foundation day, SBI has announced several initiatives and campaigns for its customers and employees. The bank has introduced a musical logo, launched a visual campaign dedicated to its 45 crore customers and unveiled its familiar tagline ‘The banker to every Indian’, with a refreshing look.
In an innovative brand strategy, SBI has taken a step towards sonic branding and launched its musical logo and sonic palette.
Said Dinesh Khara, Chairman SBI: “Music can connect at a deep emotional level, and we intend to leverage the power of musical melody to create a holistic brand identity that all our customers can relate to, across demographics and psychographics.”