By Our Staff
Adani Wilmar Limited (AWL), one of India’s leading food and FMCG companies, has launched a new TV commercial for Fortune Sunlite Refined Sunflower Oil. The new multimedia TVC, conceptualised by Ogilvy, features brand ambassador, actor Samantha Prabhu.
Commenting on the latest TVC campaign, Mukesh Mishra, Vice President, Sales & Marketing, Adani Wilmar Limited said, “At Adani Wilmar, we place great emphasis on the nutritional value that discerning consumers seek in their grocery selections. Indian consumers have an insightful understanding of the need to change their edible oils periodically to benefit from varied nutrients and advantages. We introduce our new TV commercial, featuring brand ambassador Samantha Prabhu that aims to encapsulate the essence of Fortune Sunflower Oil – it’s not just a cooking oil; it’s a commitment to a healthier, happier life. We believe this TVC will inspire consumers to make healthier choices for their families.”