MxMIndia

Tag: Foodpanda

  • Addressing the existing absence of ad delivery verification tools for the OOH space, foodpanda will benefit from increased end-to-end visibility of campaign performance

    Aqilliz partners Moving Walls to create DOOH campaign for foodpanda

    By A Correspondent

     

    Aqilliz has partnered with Moving Walls to facilitate a blockchain-powered Digital Out-of-Home (DOOH) advertising pilot for mobile food delivery player Foodpanda.

     

    Said Srikanth Ramachandran, Founder and Group CEO of Moving Walls: “For far too long, OOH has existed without an independent means of verifying ad delivery. As an industry, we tend to point at online ad fraud to advocate for greater OOH spends but there are more fundamental issues of fragmentation and a lack of transparency that need to be fixed. This campaign gives us the exciting opportunity to implement emerging technologies in order to solve these long-standing infrastructural problems to the benefit of all participating partners across the OOH supply chain.”

     

    With the use of the Zilliqa blockchain, the campaign will leverage smart contracts to provide a reliable, transparent ledger for media owners and buyers to verify the delivery of promised spots and impressions.

     

    Added Gowthaman Ragothaman, CEO of Aqilliz: “The OOH space is already much more fragmented than digital advertising and a lot of work is needed to better optimise and streamline existing infrastructures. This pilot with Moving Walls can help to demonstrate the potential of blockchain as a viable solution to address such issues in the OOH space. As a fully viewable, immutable ledger of transactions, blockchain can foster greater trust between stakeholders, be it media owners, buyers, and solutions providers, effectively repositioning OOH investments as more transparent and accountable.”

     

    Said Hasnain Babrawala, APAC Head of Marketing, Offline Channels, for Foodpanda emphasised the brand’s commitment to accountable media spends: “As we rapidly expand across key global markets, OOH has been a major channel we leverage to consistently stay top-of-mind for our consumer base. As we embark on this campaign, we’re excited to see what benefits blockchain can bring by way of providing a real-time, independent view of OOH ad delivery in order for us to better strategically plan our marketing expenditure.”

     

     

  • For the record, Foodpanda was acquired by Ola Cabs in December last year

    Happy mcgarrybowen bags Foodpanda’s creative duties

    By A Correspondent

     

    Following a multi-agency pitch process, online food delivery marketplace Foodpanda has awarded its creative mandate to Happy mcgarrybowen. For the record, Foodpanda was acquired by Ola Cabs in December last year.

     

    The pitch for the creative mandate included both advertising and design disciplines, as the startup looks to revamp its identity after the alignment with Ola.

     

    Said Bhavish Aggarwal, CEO, Ola Cabs: “At Foodpanda, our mission is to connect deeper with our love and passion for food, and build not just a great delivery experience but also a great food experience. We trust that Happy mcgarrybowen would be able to take that narrative and ethos to the world with strong design and visual communication capabilities.”

     

    Added Anshul Khandelwal, Head of Marketing- Foodpanda: “We distinctly understand the need to build a strong and differentiated brand that people love. Being a food experience platform, we intend to constantly innovate to build foodie-first solutions for India. Considering Happy Mcgarrybowen’s work portfolio, we are confident that the association will ensure an effective brand strategy and communications.”

     

    On winning the business, Kartik Iyer, CEO, Happy mcgarrybowen said: “In a time where the market has already been created, we are proud to have won the mandates in such a competitive environment. We’re raring to go and leap ahead with Foodpanda right to the top.”

  • The campaign will target consumers through social platforms such as Snapchat, Facebook, Twitter, Instagram, etc

    Foodpanda launches new campaign with Sunny Leone

    By A Correspondent

     

    Foodpanda has announced that Sunny Leone will be a part of its new digital marketing campaign. The campaign showcases how Foodpanda comes to the rescue of people in the liquidity crunch situation that has cropped up post demonetisation. The campaign will target consumers through social platforms such as Snapchat, Facebook, Twitter, Instagram, etc.

     

    Commenting on the new campaign, Gagan Arora, CMO, Foodpanda India said:

    “Post the announcement of demonetisation, if you are low on cash and want to have your favourite dish, Foodpanda is exactly what you need. We are extremely delighted that Sunny Leone is a part of our new campaign around the cashless pocket ATM. We are continuously trying to provide seamless service to our customers along with some lucrative deliverables.”

     

  • Reinforces its market leadership position with focus on ease of app ordering

    #DontCallJustInstall, says foodpanda

    By A Correspondent

     

    Foodpanda is all set to kick-start its latest ad series to turn the spotlight on mobile app ordering.The ad campaign has been conceptualised by Percept India. Produced by HOUSEFULL MOVIES and directed by SharatKatariya of Dum LagaKeHaisha fame, the TVC reflects the ease of ordering food with a few taps on one’s phone. Reinforcing the message of the ad film, the visuals rightly capture the tagline “Don’t Call,JustInstall”

     

    The six week long campaign has rolled out already and will span through radio ads, mall activations and corporate activation programs.

     

    The witty ads showcase the nightmarish the food ordering process can get via phone. Bad connections, wrong addresses, late deliveries and limited options are some problems that customers can combat while booking through the app. The ads further leverages its mascot- the Panda, playfully to add the required spunk.

     

    Saurabh Kochhar CEO(India) and CBO (Global), foodpanda said, “Our constant endeavor at foodpanda is to curb food ordering ruckus in India. Through the TVCs, we aim to capture the value additions that our services bring to the customer via our app. The availability of an app like ours, not only nicks down the cumbersome task of searching for phone numbers and ordering, but also provide the ease of choosing from a slew of options as per one’s taste and needs”.

     

    S. Suresh, Senior Vice President, Percept said “foodpanda wanted to reinforce itself as the go-to place for customers primarily for the diverse options they offer and for the convenience of ordering. To achieve the same, we have tried to create fun commercials through some everyday situations that all foodies will relate to. At a time when we rely on technology for everything, there’s no reason why we should resort to obsolete ways for ordering food.”

     

    Available on iOS, Windows phone and Android, the foodpanda mobile app promises convenience, speed and fuss-free food ordering and delivery. The new TVC urges customers to download the app now and satiate one’s hunger pangs in a jiffy.