MxMIndia

Tag: FoodFood

  • To reach out to wider audience

    FoodFood channel to go live on free DTH service

    By Our Staff

     

    Sanjeev Kapoor
    Sanjeev Kapoor

    FoodFood, the 24X7 food and lifestyle channel that started over a decade ago by celebrity chef Sanjeev Kapoor, is all set to go live on the Free-to-Air (FTA) DTH service, DD Free Dish.

     

    Speaking on the development, Kapoor said: “FoodFood has always been at the forefront of breaking barriers in the industry as the first 24×7 food lifestyle programming and now again being the first to reach rural audiences. I firmly believe that food is a universal language that breaks all barriers of cultures, races, and borders. With FoodFood, I want to reach as many people as possible looking for relevant content on food to make taste buds tantalized and possibly their lives brighter.”

     

  • Investment in Turmeric Vision Private Limited and Partnership with Biggest Culinary Celebrity Sanjeev Kapoor Underscores Company’s Ambition to Nourish Viewers in India

    Discovery acquires majority stake in FoodFood

    By A Correspondent

     

    Discovery Communications announced an agreement to partner with India’s top culinary celebrity Sanjeev Kapoor, by acquiring a majority share in Turmeric Vision Private Limited, which owns and operates pay-TV network, FoodFood and its digital products.

     

    Discovery’s investment in FoodFood underscores its strategy to deepen and expand its presence in India to grow audience share across all screens, and to complement and strengthen its existing portfolio of female and lifestyle brands including TLC and ID. Tapping into the growing appetite for food programming amongst women across India, Discovery plans to support FoodFood’s 100% focus on local programming and products, and to drive further value from the ongoing digitalisation of India. Discovery has also agreed to sell FoodFood’s advertising, effective immediately.

     

    Sanjeev Kapoor will continue to star in and produce programming for FoodFood as its brand ambassador, and will remain a minority shareholder in the business.

     

    Arthur Bastings, President & Managing Director, Discovery Networks Asia-Pacific, said, “Discovery’s investment in FoodFood further boosts our presence in this important market and broadens our portfolio by adding a category of content that people love. We are excited to partner with the exceptionally talented team, including culinary guru Sanjeev Kapoor, who singlehandedly revolutionised the food television genre in India. Sanjeev’s creative flair and personality combined with Discovery’s content and operational expertise is the perfect recipe for FoodFood’s evolution.”

     

    “Food is no longer just fuel for the body; it has become a social currency that is appreciated universally. We look forward to deepening FoodFood’s engagement, particularly in digital, and widening its community outside of India,” Bastings added.

     

    Sanjeev Kapoor, Promoter, Turmeric Vision Private Limited, said, “FoodFood is widely admired for its highly relevant, topical, varied, entertaining and delectable programming. I am delighted to become a part of the Discovery family and I am confident that this partnership will strengthen FoodFood’s reach and affinity with consumers, advertisers and distributors.”

     

    Turmeric Vision Private Limited will be managed as part of Discovery’s Asia-Pacific region led by Bastings. Completion of the transaction is expected to occur in the coming weeks, subject to regulatory approvals.

     

     

  • It was India's first channel to dedicate its programming entirely to the subject of food

    Mogae Plus to handle ad sales for FoodFood

    By A Correspondent

     

    Mogae Plus, the sales division of Mogae Media will handle the entire advertising sales of FoodFood, the channel promoted and owned by Chef Sanjeev Kapoor under the umbrella Turmeric Vision Pvt. Ltd.

     

    FoodFood is a category leader in the space of 24/7 food. It was India’s first channel to dedicate its programming entirely to the subject of food. The channel’s popular shows are Sanjeev Kapoor’s Kitchen, Cook Smart, Turban Tadka, Mummy Ka Magic, Out of the World and Health Magazine. Apart from Masterchef Sanjeev Kapoor, Chef Rakesh Sethi, Chef Harpal Singh Sokhi, Chef Shailendra Kekade, Chef Shantanu Gupte, Chef Saransh Goila, Chef Chinu and Amrita Raichand are celebrity chefs who host many popular shows on the channel.

     

    Chef Sanjeev Kapoor said: “We are happy to have Mogae on-board for monetising the channel. With Mogae’s strong All India outreach to market FoodFood, we hope to focus our energies on the content to be in synch with the ever changing tastes of the viewers”.

     

    The market for a food lifestyle channel today not only covers women, but an increasing number of younger viewers of both genders are coming on board to sample food content. With FoodFood’s interesting take on food, lifestyle and travel, viewers are being pulled in to sample varied content. FoodFood has pioneered the short format in food programming, for those viewers, who can’t spend longer times due to their hectic lifestyles.

     

    Mogae has a team of almost 50 sales people across its three offices in Mumbai, Delhi and Bangalore. Mogae Media today reaches over 800 clients a month and is continuously deploying their market outreach to reach out to clients & their brands.

     

  • He will be responsible for conceptualizing and executing cutting-edge content that speaks to a global audience

    Ruchir Joshi appointed Head of Content at FoodFood

    By A Correspondent

     

    FoodFood has appointed Ruchir Joshi to head the content of the channel. Ruchir Joshi, a creative media professional, with over 17 years experience, will be responsible for conceptualizing and executing cutting-edge content that speaks to a global audience.

     

    Prior to joining FoodFood, Ruchir, was a co founder & promoter –Via Earth that made TV shows that have aired on broadcasters like BBC, CNN and Discovery. He has also done shows for Zee TV/ Zee Cafe, Star One, Sahara Filmy among others.

     

    Commenting on his appointment, CEO, SK Barua said, “We are extremely happy to have attracted a talented executive like Ruchir for programming, overlooking on air promotions, supporting new media…He comes with a proven track record of leadership and we are extremely pleased to have a content head with his experience to drive the channel’s growth and profitability. We look forward to his success in this new role.”

     

  • Chef Shipra Khanna's Deliciously Christmas and a slew of other shows are highlights of the food-and-lifestyle channel's line-up for the yearend

    MasterChef 2 winner is new FoodFood host

    By A Correspondent

     

    Chef Shipra Khanna, the winner of Masterchef 2, India, has made rapid strides after her win. Other than opening a restaurant and authoring a cookery book, she is also food-and-lifestyle channel FoodFood’s chef and host. She has her debut this Christmas with from cookies to cakes and savories on the show Deliciously Christmas.

     

    There are other Christmassy highlights that the channel has on offer: Chef Shantanu, Madhu Sneha, Chef Saransh, Pooja Makhija and of course Master Chef Sanjeev Kapoor

     

    “The countdown to Christmas and New Year is well and truly on, and if you’re looking for inspiration, you’ll find it right here,” said SK Barua, who has recently joined to helm the channel.

     

  • Leading food channel FoodFood has launched 11 new shows in sync with its new lifestyle positioning of 'It's Sizzling…' focusing on young urban audiences while continuing to serve its broader traditional audience base

    FoodFood adopts new lifestyle positioning of ‘It’s Sizzling…’ with 11 new shows

    By A Correspondent

     

    Leading food channel FoodFood has launched 11 new shows in sync with its new lifestyle positioning of  ‘It’s Sizzling…’ focusing on young urban audiences while continuing to serve its broader traditional audience base. With a whole new feel, look, colour, logo in its fresh, new repackaging, the channel aims to be a differentiator in the category of food lifestyle channels. The content is put together in tune for the discerning viewers.

     

    While the new seasons of some of the existing popular shows like Cook Smart, Turban Tadka, Style Chef, Mummy Ka Magic, High Tea… will reflect the change in the repositioning ,the channel  aims to woo and build a connect with today’s busy, yet health-conscious men and women who are looking for indulgence and adventure when it comes to their palette, notes a communiqué.

     

    Sanjeev Kapoor

    Said celebrity chef Sanjeev Kapoor who helms the channel: “I’m using food as a way to communicate with people that I never would have known otherwise. While we will continue with some of our extremely popular shows, all now in their new seasons, our content will be in tune with our loyal consumers enjoying the diversity in taste. Our focus is to deliver in multicultural cities, quality content that is compelling and entertaining irrespective of its origin. The channel   with its new shows and repositioning will ensure that the bouquet offered is complete and sizzling for today’s busy generation.”

     

  • Having completed two years, Helios is now transitioning to the next level with revenue management extending beyond traditional space-selling. Business Director Bala Iyengar has been elevated as Chief Operating Officer.

    Helios Media expands, elevates Bala Iyengar as COO

    By A Correspondent

     

    Bala Iyengar

    Helios Media, the speciality services company for the broadcast sector recently completed two years in operations, already carving a niche within the industry as a revenue maximization catalyst. With MTunes HD, Channel X, FoodFood, Fashion TV as the properties it services, Helios is now transitioning to the next level. Business Director Bala Iyengar has been elevated as Chief Operating Officer.

     

    “As we move forward, our focus will be on getting into deeper partnerships with relevant platform creators to enhance the solutions we offer our clients. A TV channel is not just for TVCs anymore, and we will work with them in the overall revenue management space, going beyond traditional commercial inventory. In addition to inventory sales, we have enhanced our teams to include talent in the areas of content syndication, custom events, celebrity management and strategic digital initiatives, said Divya Radhakrishnan, Founder & Managing Director of Helios Media.

     

    Divya Radhakrishnan

    “To take this scale of operations forward, it’s only natural that Bala steps up to take charge of our complete offering and provide seamless service to our clients,” Ms Radhakrishnan added.

     

    Commenting further on his elevated role and plans ahead, Mr Iyengar said: “We will shape ourselves to be the go-to destination for advertisers seeking innovative ways to connect with audiences, and for channels seeking breakthrough strategies to boost revenue.”

     

  • Divya Radhakrishnan's Helios Media has been awarded the mandate to manage the revenue monetization of Chef Sanjeev Kapoor's FoodFood channel

    Helios bags sales mandate for FoodFood

    By A Correspondent

     

    Leading food channel has awarded its revenue monetization mandate to Helios Media, the Divya Radhakrishnan-led speciality services company for broadcasters with verticals in sales, marketing, content advisory, content syndication and research and traffic management. The mandate was earlier held by Media Agnos.

     

    FoodFood is a joint venture between well-known Chef Sanjeev Kapoor and Malaysia-based media conglomerate Astro Media. Chef Kapoor is well-known for his popular shows like ‘Khana Khazana’ on Zee TV and his recent association with ‘Masterchef’ on Star Plus. Confirming the news, Chef Sanjeev Kapoor, Co-founder & Director of FoodFood, said, “Our decision to partner with Helios Media is based on our assessment of its team’s strength and ability. In a unique offering and destination such as FoodFood, it is imperative that the team has deep understanding of aspirational needs of brands and viewers alike. The passion displayed by Helios reassures me that it would not only meet FoodFood’s expectation but also exceed it.”

     

    The channel has just celebrated its second anniversary and has been popular among the core segment of women for its programming, like the most recent ‘Secret Recipe’ and other popular shows like ‘Sanjeev Kapoor’s Kitchen’, ‘Turban Tadka’, ‘Mummy Ka Magic’ and ‘Style Chef’.

     

    Divya Radhakrishnan

    Commenting on the win, Divya Radhakrishnan, MD, Helios Media, said, “We are extremely honoured for the faith instilled by Sanjeev and team on Helios Media and for awarding us the business. With a dedicated food channel and even the GECs going the food route with primetime reality shows, we know that the food space is just beginning to simmer. ”

     

    Adds Bala Iyengar, Business Director of Helios Media: “Helios Media has the ability to not just sell space, but sell brand perceptions as well, and that is extremely critical in the niche channel scenario. We are confident about synergizing the FoodFood brand values with the clients’ marketing objectives to give solutions working for both the channel and the advertisers. With our strong infrastructure of teams across the country and evolved process, we are all set to take FoodFood to glorious heights.”

     

    Meanwhile, Media Agnos – set up by seasoned broadcast professionals Abraham (Abe) Thomas and Sumit  Gupta – will continue to handle the mandate for NDTV Good Times and Explore TV amongst others.

     

  • Food and food lifestyle channel FoodFood is now available on Tata Sky, channel no. 572. The channel has also increased its reach internationally by making an entry into Canada and Qatar

    FoodFood expanding in India, abroad

    By A Correspondent

     

    Food and food lifestyle channel FoodFood is now available on Tata Sky, channel no. 572. The channel has also increased its reach internationally by making an entry into Canada and Qatar.

     

    FoodFood channel’s content is a classic mix of cookery and food-based lifestyle shows such as Secret Recipe, Sanjeev Kapoor’s Kitchen, Roti Raasta Aur India, Turban Tadka, Style Chef and Mummy Ka Magic.

     

    The channel’s promoter Sanjeev Kapoor said, “FoodFood has ushered in a new wave in entertainment, that has engaged both men and women. The encouraging response has reaffirmed our commitment to offer enhanced value to audiences, partners and advertisers.”

     

    FoodFood has launched in Canada on Rogers Cable network. It is available in Qatar through the Asia Plus package on the QTEL Qatar Mosaic Platform. In India, in additon to MSOs across the country, the channel is available on all major DTH platforms. The channel also has a presence in the UAE.