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Tag: Focus Circle

  • Focus Circle, the creative arm of Focus, launches the first TVC created for worldoo.com, an online ecosystem for children. This will be the first time that a website dedicated to kids has come up with a TVC.

    Focus launches Worldoo’s first TVC

    By A Correspondent

     

    Focus Circle, the creative arm of Focus, launches the first TVC created for worldoo.com, an online ecosystem for children. This will be the first time that a website dedicated to kids has come up with a TVC. The campaign rolls out today with the aim of targeting kids, as a part of creating wider awareness about the platform.

     

    Speaking on the campaign, the creative team including Nayan Bagawde and Deepak Band from Focus Circle said, “Creating communication for kids is always a challenge. They have short attention spans and have strong opinions about what they like and dislike. Worldoo.com as a platform involves a number of interesting aspects and highlighting all of them in 30 seconds was impossible. Hence, we chose not to talk about Worldoo’s offering, instead we tried and teased the kid with words and expressions that intrigued them to find more about the site. The film is a collage of disorderly expressions constituting a Worldoo experience. We hope that the film will be a strong hook for kids, one that leads to a discovery in their actual game play in Worldoo.com.”

     

    Harsh Wardhan Dave

    Highlighting the vision for the website, Harsh Wardhan Dave, Head – Experience & Brand, Worldoo.com said, “The sole intention of launching the TVC for Worldoo was that of inviting children to explore the uncharted territory of online ecosystem. Worldoo is a unique platform which showcases role play of kids without any involvement of parents’, reinstating the fact that the platform is safe and is specially designed for kids to live, express and play. With the TVC we aim at reaching out to an audience spanning across metros, semi and non metros. We hope that we can hook the kids with the campaign and instills the sense of discovery in them.”

     

    This TVC release will be witnessed across the Category A media like Cartoon Network, Pogo, Disney and Zee Q. The TVC campaign will be supported by marketing efforts, on-ground activations and key strategic associations.

     

  • The mandate includes integrated marketing approach for internal and external communication

    Focus assigned creative mandate for ICA

    By A Correspondent

     

    Focus Circle (Creative arm of Focus), Kolkata, has bagged the creative mandate for ICA (Institute of Computer Accountants). Post a multi agency pitch, Focus was announced as the agency chosen for undertaking the entire brand initiative for the finance and accounting training institute. The agency will be looking after the strategic planning and designing for ATL and BTL activities.

     

    N.K. Shyamsukha, Chairman, ICA ,The Institute of Computer Accountants said, “With the growing number of applicants for training in IT education segment year on year, there is a need for identifying apt training solution providers across various courses in this category. ICA being one of the oldest organisation, delivers training on Computerised Accounts, Banking, Finance and Taxation wants to create a distinct identity for taking the brand to next level.  Focus came to us with a fresh and effective approach to reach a wider set of target audience. And we look forward for a successful association with them.”

     

    The primary objective of ICA behind hiring a new creative communication agency is to break the clutter and build the brand ICA distinctly. The responsibility will also encompass strategizing with intent to educate and increase the awareness amongst the aspiring students to boost admission inquiries for their programme.

     

    Suchinto Tarafdar, Branch Manager, Focus Circle, Kolkata said, “We are really enthusiastic on working on this mandate, as it gives us an opportunity to work with a niche segment on a national level, adding another feather in our cap. Our team has already started working on the strategy for the brand campaign for ICA and are looking for a long standing association with the brand.”

    ICA has engaged Metamorphosis and Ogilvy in the past.