MxMIndia

Tag: Flipkart Health+

  • To improve medicine delivery at your doorstep

    Lowe Lintas campaigns for Flipkart Health+

    By Our Staff

     

    Lowe Lintas Bangalore has recently rolled out its latest campaign for Flipkart Health+.

     

    Sharing her thoughts on the idea behind the new campaign, Sonali Khanna, President and Branch Head, Lowe Lintas Bangalore said: “Since its inception, Flipkart Health+ has consistently prioritised the needs of its customers, placing consumer challenges at the forefront of its approach. Their trailblazing ‘superfast delivery’ feature is one such example of their commitment to customers. While medicines are a serious business, we felt that highlighting critical health scenarios would only create further anxiety. Instead, we decided to convey our message with a lighter touch in order to break clutter; by humorously demonstrating that while somethings in life can take time, delivery of medicines should not.”

     

  • To handle digital performance targets

    Flipkart Health+ digital mandate won by HiveMinds

    By Our Staff

     

    HiveMinds, a the Bengaluru-based digital marketing arm of Madison World, has won the digital mandate for Flipkart Health+. The account was won after a multi-agency pitch involving several rounds of presentations. Flipkart Health+ is the healthcare foray of Flipkart, the Walmart group firm.

     

    As per the new mandate, HiveMinds will be responsible for the digital performance targets using all the available digital platforms and publisher networks.

     

    Said Arvind Charanyan V, Chief Business Officer, Flipkart Health+: “Post Covid, there has been an increase in demand for healthcare and wellness products across the country, which is currently underserved especially in the remote areas. We want to leverage technology in a way that strengthens the healthcare ecosystem and enables it to serve customers better by making accessibility to healthcare simpler even for those residing in distant areas of the country and contributing towards a healthier India. Digital as a medium has the reach with the customers and we’ve carefully selected HiveMinds for the experience and expertise they bring to the table.”

     

    Added Deepti Bhadauria, Chief Strategy Officer, of HiveMinds: “We’re proud to be associating with Flipkart Health+ by winning this highly contested mandate. I am sure that with our experience with the digital healthcare ecosystem, we will be able to take the Flipkart Health+ message across the country.”