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Tag: Flipkart Fashion

  • The weeklong event EOSS will happen from June 10 to 17

    Flipkart ropes in Alia Bhatt to promote EOSS

    By Our Staff

     

    Flipkart has announced its end of season sale (EOSS) event which will bring more than 10,000 brands with a selection of fashion, beauty and lifestyle products. It has roped in Alia Bhatt for TVC to promote EOSS. The week-long event EOSS will happen from June 10 to 17.

     

    Commenting on the event, Sandeep Karwa, Vice President, Flipkart Fashion said: “Flipkart always aims to bring joy to people, in big ways and small, through a diverse offering on our platform. The End Of Season Sale is truly a festival for us. And given the phenomenal response it has received through the years; we are sure our customers and partners share this sentiment. As a marketplace platform, we are bringing sellers, brands and customers together while leveraging technology solutions to bring unparalleled value to our customers. Every season, Flipkart observes consumer behaviour and works collaboratively with thousands of brands in the ecosystem, to bring forth the best products and offers. After a two-year hiatus, we look forward to making this season a memorable one for everyone involved. We are confident that this event will propel our endeavour to onboard the next 200 million customers and chart a sharper growth trajectory for our partner brands.”

     

     

  • ‘Wear The Next’ Fashion will use targeted communication for brand lovers, trendsetters and spotlight stealers

    Flipkart gets Ranbir & Alia for new campaign

    By Our Staff

     

    Flipkart, the homegrown e-commerce marketplace now majority-owned by Walmart, has launched the sixth edition of its ‘India Ka Fashion Capital’ campaign. Featuring Ranbir Kapoor and Alia Bhatt, the campaign is aimed at inspiring fashion-lovers across the country to upgrade their fashion quotient with the latest styles available on Flipkart.

     

    Speaking about the launch of IKFC 6.0, Nishit Garg – Vice President, Flipkart Fashion, said: “Consumers today are fashion-conscious, value-seeking and aspire to own the latest celebrity fashion trends. We believe in addressing these needs meaningfully by collaborating with the best in the industry and are constantly onboarding new brands, sellers and partners in order to enhance the customer shopping experience. Fashion is an important growth driver for us and we believe there is a world of opportunities out there for us to explore. Through our latest campaign featuring Ranbir and Alia, we want to inspire consumers across the country to explore the latest trends and create their own personal style that they have always wished  for.”

     

     

  • Flipkart Fashion gives you a reason to shop everyday with the third edition of ‘India ka Fashion Capital’

    Ranbir and Alia star together in Flipkart Fashion’s latest ad campaign

    By A Correspondent

     

    Flipkart has brought together celebrity duo Ranbir Kapoor and Alia Bhatt for the first time ever, in the latest edition of the brand’s India Ka Fashion Capital campaign. Having collaborated with the brand individually in the past, the couple will share screen space for the first time in a national campaign by Flipkart Fashion.

     

    The campaign will be live on television and digital platforms, for a period of eight weeks till July. Flipkart is supported by Lowe Lintas and Dentsu Webchutney for the complete planning, launch and execution of this integrated brand campaign.

     

    Sharing his views on the campaign, Anil Goteti, Senior Vice President, Marketing at Flipkart said: “Flipkart Fashion today is India’s preferred fashion platform, with the latest, trendiest styles, updated daily. We are excited to have partnered, yet again, with some of India’s finest actors including Alia Bhatt and Ranbir Kapoor, for this campaign. We are certain that with our unique proposition to offer Something New Everyday, our consumers will find reasons to visit and interact with our platform daily.”

     

     

  • Lowe Lintas Bangalore unveils Phase 2 of the Flipkart Fashion campaign that highlights the brand’s proposition of enabling everyday fashion into an affordable reality

    Lowe Lintas unveils Flipkart Fashion’s new campaign

    By A Correspondent

     

    After an integrated campaign to promote its fashion category six months back, Indian e-commerce major Flipkart is now back with the second phase of the campaign. While the first phase focused on pitching Flipkart Fashion as the one-stop place to spot and buy the latest trends, the second phase will focus on Flipkart helping people to “Be trendy always”.

     

    Commenting on the launch of the second phase of the integrated campaign, Shoumyan Biswas – Head, Marketing, Flipkart said: “Flipkart is the market leader in fashion amongst all online businesses. Our vision is to be India’s most preferred destination for trendy and affordable fashion. Hence, our category communication task for Fashion is to ‘Democratise Trendy Fashion’ for every Indian consumer. On the back of deep consumer research, we have understood that the desire to look good and be ‘trendy’ is universal and cuts across all demographics. Though, there are a few ‘beliefs’ that hold people back. In Phase 1 of fashion campaign in January, we had addressed the belief “that fashion trends are confusing or overwhelming”. That campaign gave us phenomenal results in terms of business and perception change. In the second phase of the journey, we will address the ‘belief’ that ‘Trendy Fashion is expensive’ and limits everyday usage. We have taken a very interesting approach to communicate this proposition through the endearing characters of ‘Neha’ and ‘Naveen’ who have cracked the code of “being trendy always”. These stories will be told in different phases of an integrated brand campaign across multiple online and offline touch points.”

     

    Highlighting the campaign objective, Rajesh Ramaswamy, ED, Lowe Lintas said: “We had a solid insight in hand- people who dress up very fashionably and everyday are perceived to be loaded. So the execution idea was to break this myth by introducing Flipkart Fashion that everyone can afford.”

     

  • Through Flipkart Fashion, the online player is providing a method to the madness of spotting the right trend by making trends – handpicked by top fashion experts, accessible to its consumers

    Flipkart Fashion asserts its uniqueness in campaign by Lowe Lintas Bangalore

    By A Correspondent

     

    Leading online e-commerce playerFlipkart seeks to assist shoppers on all issues related to fashion. By launching Flipkart Fashion, it seeks to establish Flipkart as a destination for “affordable trendy fashion” by landing the proposition of being a one-stop solution to all fashion related confusions. Through Flipkart Fashion, the online player is providing a method to the madness of spotting the right trend by making trends – handpicked by top fashion experts, accessible to its consumers.

     

    To communicate this new offering, Flipkart has unveiled a high decibel integrated marketing campaign across India. The marketing campaign would span the online and offline platforms and reach out to a cross section of the populace in various regional languages. The communication has been flagged off by the launch of two video films on both the online and offline platforms.

     

    Conceptualised by Lowe Lintas Bangalore, the films promote Flipkart as the one stop shop for all needs around fashion. The films have been devised based on the insight that even though fashion as a category has scale and accessibility on Flipkart, it is still not a go-to platform for trendy fashion in the minds of consumers. Flipkart Fashion aims to change this perception and position itself as a trendy yet affordable destination for its consumers.

     

    Commenting on the marketing objective, Shoumyan Biswas – Head, Marketing, Commerce Platform, Flipkart said, “Flipkart is the market leader when it comes to fashion amongst e-commerce portals. Being a market leader, it is our responsibility to grow penetration of fashion across all consumer segments and need states. Also, fashion being a profitable segment with high growth, it is one of our top priorities. Our scale and depth in this category have helped us decode some key consumer truths. One of the biggest consumer aspirations is the desire to be “trendy”. We realized that this desire often goes hand in hand with “confusion” of finding out what is “in trend”. Basis this knowledge, we created a campaign around the proposition of “Being Trendy made Easy” by curating trendy selection by top fashion experts and offering them at affordable price points.”

     

    The films highlight the confusions related to trends surrounding fashion and how Flipkart Fashion is an assured solution that one can rely on. Be it about the ever-changing fashion trends to conflicting advices on trends and having to choose between too many trends…there are many confusions that confound and disorient the consumer. But with Flipkart Fashion that has over 100 stylists highlight emerging trends on the platform, users are to find only the best of the latest fashion. The films sign off with the line that ‘If it’s trendy, it’s on Flipkart’, which establishes the point that Flipkart Fashion offers users with only the latest trends.

     

    Highlighting the creative idea behind the films, Rajesh Ramaswamy, Executive Director, Lowe Lintas Bangalore said, “Fashion is something so relative, that it’s near impossible to wrap your head around it. The confusion about ever changing trends and the fashion world in general is something that everyone experiences. And yet, we are all conscious about what we wear and also about all the judgement that will be passed by our peers in the case we get it wrong. In the film, we have captured this very confusion and fear and provided a solution for it. With over 100 top stylists picking the latest trends for you, Flipkart fashion clears all confusion and lets you simply choose.”