The highlight of second half of Day 2 saw a session titled A Story Of Adaptability: From the Silver Screen to the Mobile Screen with Zeenat Aman, actor and now an Instagram star speaking with RJ Anmol. There was Knowledge Seminar titled Marketing Adaptability: Blending Traditional And New-Age Marketing For Brand Success, featuring Chandan Mukherjee, Director & Executive Vice President at Nestle; Shubhranshu Singh, Chief Marketing Officer of Tata Motors Commercial Vehicles, Sukhleen Aneja, Chief Executive Officer of The Good Glamm Group, Sandeep Karwa, Vice President, Monetization at Flipkart and Zairus Master, Chief Business Officer at Honasa Consumer Ltd. Conducting the discussion was Delshad Irani, Editor of Storyboard 18.
A masterclass by Flipkart Ads on the topic Flipkart IRIS: Winning the e-commerce game with deep analytics was conducted, followed by another by Spotify’s Shraddha Shetty. Another masterclass was conducgted by D&AD with Paul Drake, introduced ‘Win One, Teach One’ at the Trend Immersion Workshop, which emphasised on nurturing new talent in the creative industry through initiatives like D&AD New Blood and D&AD Shift. Notably, 270 Shifters have completed the program, with 72% now employed in creative roles across sectors. Drake explored trends like ‘Pay It Forward’, ‘Open Source Casting’, and ‘Ownable Iconicity’, highlighting the ‘Awe Economy’ and extreme responses as key drivers. He quoted Arthur Schopenhauer on stress innovative thinking and discussed distinguishing between trends and fads, showcasing examples like Pokemon Go and Fortnite. Participants engaged in interactive activities and viewed videos like Pharrell Williams’ ‘Cash In Cash Out’ to learn about trend applications. The workshop emphasised humour, awe, and authenticity while prioritising the product. Overall, it emphasised innovative thinking and strategic foresight in navigating trends within the creative industry.
Another highlight of the evening was Advertising Rocks!; a musical contest that offers a platform for the advertising, media and marketing fraternity to showcase their musical talents. Stealing the show in first place in the Solo – Indian and Solo – International category were Nishant Patil from Logicserve Digital Pvt. Ltd., and Bodhisattwa Banerjee from VML India, respectively.