By A Correspondent
Pen manufacturer Flair, has announced its alliance with Bollywood Superstar Hrithik Roshan. Hrithik Roshan will launch a series of new pens backed by a high visibility publicity campaign.
K J Rathod – (Chairman-FLAIR) explained: “Flair pens has an installed capacity of 5 million pens per day and are sold in India through a strong distribution network of 4000 distributors and 245,000 retailers. Bollywood Superstar Hrithik Roshan would be a big brand differentiator and will help Flair Pens increase product awareness and add new customers.â€
Flair proposes to launch many new pens with unique features that enhance consumer experience. India uses 880 crore plastic pens annually and dump them polluting the environment. A regular ball point pen has a writing length of about 1000 meters. As an environmentally conscious measure Flair has two of the longest writing pens. “A pen is capable of adding growth to your Life†explained Hrithik Roshan.
Flair’s new point of sale publicity material featuring Hrithik Roshan is expected to improve the look and feel of the retail outlets and make pen purchase a fulfilling experience for the consumers.