MxMIndia

Tag: First Economy

  • First Economy will now be leading the creative strategy, communications design and execution mandate for the social media platforms of Akbar Holidays

    First Economy bags social media mandate for Akbar Holidays

    By A Correspondent

     

    Digital marketing agency First Economy has bagged the creative strategy, communications design and execution mandate for all the social media platforms of Akbar Holidays.

     

    Speaking on the occasion, Jigar Zatakia, CEO, First Economy said: “We are extremely delighted to work with Akbar Holidays. Travel as a discussion point witnesses many conversations around it. Some are delightful and some are of distress. Our aim is to address these pain points with Akbar’s best in class service. Our team is exited to take off on this new journey with Akbar. We have also been associated with Akbar Travels for over two years now and it is an immense pleasure to acquire the mandate for Akbar Holidays as well.”

     

    Added Benzy Nazar, CEO, Akbar Holidays: “In the travel space social media plays a very important role in a consumer’s life. Check-ins at destinations or selfies at an exotic location have now become a way of life. With the help of First Economy we will we working on a communication strategy to make Akbar a part of every Holiday that the consumer takes be it within India or internationally .”

     

  • Starts offering marketing advisory services in Dubai

    First Economy extends digital footprint to Dubai

    By A Correspondent

     

    Three-year-old digital marketing agency First Economy is going international. It has bagged the account of Asset India, a Dubai-based Real Estate Advisory firm.

     

    Speaking on the occasion Jigar Zatakia, CEO, First Economy said: “Our approach is simple, we follow chatters on digital media and align our communication with these conversations. We do not believe in broadcasting messages but believe in building conversations and engagements.  With Asset India we are doing just that plugging in investment aspirations through everyday chatters.”

     

    Speaking on the occasion, Virendra Adhikari, Business Head – Middle East for Asset India said “The real estate sector is traditionally considered to be a highly unorganised sector.. However we believe that post RERA and demonetisation, Indian real estate sector is getting more organised, and we are positive about real estate sector as a long term investment, we are advising our NRI clients to invest in this asset class with a long term view. Through our expertise and know how in Indian Real Estate and First Economy’s digital strategy we aim to reach out to the netizens and help them make the right investment decision.”