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Tag: FIPP Research Awards

  • Global media owners including Conde Nast, Immediate Media and Axel Springer were awarded in addition to the national magazine media associations of Germany, Spain, other than India's AIM and Belgian media agency, Space

    Assoc of Indian Magazines wins 2015 FIPP Insight Award for Engagement Index

    By A Correspondent

     

    The Association of Indian Magazines (AIM) has won a Silver Award for its Engagement Index at the FIPP’s 2015 Insight Awards held yesterday (May 18) at Amsterdam, the Netherlands. FIPP, the worldwide magazine media association, conducts the FIPP Insight Awards (formerly known as the Research Awards) to award the best research studies published that promote the use of magazine media as an advertising medium, anywhere in the world. ‘Magazine media’ includes print, digital platforms and/or any other relevant publisher channel.

     

    Global media owners including Condé Nast, Immediate Media and Axel Springer were awarded in addition to the national magazine media associations of Germany, Spain, other than India’s AIM and Belgian media agency, Space. The awards were presented by FIPP’s president and CEO, Chris Llewellyn.

     

    The full list of FIPP Insight Award winners is:

    GOLD AWARDS

    Condé Nast Spain
    The Q Factor

    VDZ Germany
    Digital Editorial Media

    GIK Germany
    Best For Planning

    ARI Spain
    Magazine websites: usage & perception 

    SILVER AWARDS

    Association of Indian Magazines
    Engagement Index For Media

    Immediate Media UK
    Generation Wealth

    Axel Springer Germany
    Auto Bild Tablet Study

    Space Belgium
    Pulsar 2.a: Strategic Value Of Magazine Advertising

     

    Said Mr Llewellyn: “In a world of big data and ever more granular metrics, making the case for the effectiveness of advertising in magazine media has never been more demanding. The challenge to magazine media researchers and national magazine media associations is to come up with solutions that cut through the complexity and deliver insightful conclusions that demonstrate the unique qualities of our brands and the medium. FIPP’s Insight Awards are designed to recognise such outstanding work which we believe will benefit magazine media groups everywhere.”

     

    Guy Consterdine, FIPP’s insight consultant, added: “The FIPP Insight Awards, now in their sixth year, have proved an excellent showcase for some of the best research on magazine media worldwide. We are also seeing evidence that studies published in previous FIPP Insight Awards have inspired and influenced new projects conducted in other countries. We can all learn from each other.”

     

    Summaries of all FIPP Insight Award shortlisted entries are available to view at: http://www.fipp.com/news/fippnews/awards-entries-from-fipp-insight-forum-awards-2015

     

    The FIPP Research Awards followed the first day of the FIPP Insight Forum at Sanoma’s offices – a two-day event for publishers, researchers and marketing executives in the magazine media business.

     

  • The Association of Indian Magazine's Magazine Engagement Award wins commendation at the FIPP Research Awards

    AIM’s Magazine Engagement Study wins big at FIPP Research Awards

    By A Correspondent

     

    The Engagement Study by the Association of Indian Magazines (AIM), the apex association of the Indian magazine trade, has won the Highly Commended Award for Best Research By Any National Association at the FIPP Research Awards 2012. In a ceremony that took place in London, on May 29, AIM was presented the citation by Chris Llewellyn, President and CEO of FIPP and Kathi Love, President and CEO of US market research company GfK MRI, the sponsors of the Awards dinner. The overall winner for the category was the entry by the Spanish Association.

     

    Commenting on why the survey received a Highly Commended Award, Mr Llewellyn said “The Research Award judges were impressed by the insights provided by the survey, and the technical excellence of its methodology. The survey has demonstrated the key underlying strengths of the magazine medium, strengths which explain why magazines are such an effective medium for advertisers. The judges felt that the survey deserved the international recognition it is receiving.”

     

    Meanwhile, it is learnt that information from the Engagement Study has been included in the forthcoming book ‘Proof of Performance: The Case for Magazine Media’, and an action code in the book will enable readers to play the video on their smartphones. The book is authored by Guy Consterdine, Research Consultant to FIPP.