MxMIndia

Tag: Fintech

  • Madison Media Sigma will handle the entire media mandate

    Madison assigned creative and media mandate of ePayLater

    By Our Staff

     

    Fintech startup ePayLater has assigned its creative and media duties to Madison. Madison BMB will handle the creative assignment and Madison Media Sigma will handle the entire media mandate including TV, Print, Radio, OOH, Digital and Cinema.

     

    Said Akshat Saxena, Cofounder ePayLater: “We are happy to have Madison as a holistic agency on board as our creative and media partner. It’s an exciting phase of growth for ePayLater and with Madison as our partner, we are confident about effectively reaching out to millions of retailers in the country who stand to benefit from this solution.”

     

    Added Vanita Keswani, CEO, Madison Media Sigma: “We are truly excited to be partnering with ePayLater, expand its reach and strengthen it as a game changer Fintech brand, in today’s fast paced digitized environment.”

     

    Said Raj Nair, CEO & Chief Creative Officer, Madison BMB: “The fintech space in India is constantly innovating and developing and launching new products in the category. While there are many players, the leadership team at ePayLater are very upbeat about their prospects by virtue of what they bring to the table to smaller retailers and helping them spread their wings and fueling their growth story. Their partnerships with B2B majors like Metro Cash & Carry, Walmart, BigBasket and large FMCG brands help hugely towards this end. We are looking forward to help ePayLater succeed across the country.”

     

  • Mandate to involve content marketing, digital marketing and corporate reputation management

    Fintech startup Valyu.ai signs One Source

    By A Correspondent

     

    Fintech startup Valyu.ai, which focuses on the blue ocean Indian market for accrued advanced salaries, has announced that it has signed on integrated marketing business impact consultancy, One Source. Involving investor relations, corporate reputation counsel, digital marketing efforts as well as consumer outreach across PESO media, the remit will be focused on building salience for the brand across stakeholder groups.

     

    Commenting on the partnership, Rashoo Kame, Co-founder, Valyu.ai said: “We realised the impact of the liquidity crunch not only in number terms, but by the mental health quotient of the country, and came up with the idea of Valyu.ai. We therefore wanted a partner who understood what we stood for, and in that, we found One Source, who understand the heart of the problem, as well as the mind”. Adding to that, Gaurav Kumar, Co-founder, Valyu.ai said, “They live up to the promise they made on the first day we connected – #OneTeam. Over the last two decades our team has worked with several partners. The ability to live a credo is special, and we find the team at One Source embodying that”.

     

    Added Srishty Chawla, Founding Partner, One Source: “Where I believe Valyu.ai and One Source clicked is the promise to our partners, our customers, our clientele, of dealing in business numbers, not delivery numbers. Valyu.ai’s intent to bring about change was clear from the word go, and we intend to fully honour the promise of change we have made to them – making marketing a revenue centre for the brand”.