MxMIndia

Tag: Finolex Cables

  • Sets new standards for brand engagement

    Laqshya Media unveils OOH campaign for Finolex Cables

    Laqshya Media Group has unveiled an Out-of-Home (OOH) campaign for Finolex Wiggle ES BLDC Fans and wiring solutions across key cities.

    Said Amit Mathur, President-Sales & Marketing, Finolex Cables Ltd: “In today’s fast-paced digital world, capturing consumer attention requires innovation and creativity. Our ‘No Stress. Finolex’ campaign exemplifies this ethos, with standout hoardings showcasing our dedication to innovation and reliability. These hoardings are not just advertisements; they’re symbols of our brand’s commitment to standing out and making a meaningful connection with our audience. Coupled with our comprehensive 360-degree approach across various channels and marketing activities, we’re confident that Finolex Cables will continue to resonate with consumers, driving brand awareness and engagement.”

    Added  M Amarjeet Singh Hudda, COO of Laqshya Media Limited: “This campaign goes beyond mere visuals; it’s about crafting experiences that leave a lasting impression. By seamlessly integrating motion into our OOH strategy, we grab attention and foster meaningful engagement with our audience. The fusion of technology and creativity has enabled us to create a campaign that resonates with the audience across multiple touchpoints.”

  • To shine the spotlight on its FR House Wires and BLDC Ceiling Fans

    Finolex Cables’s OOH campaign

    Finolex Cables, has launched an Out-of-Home (OOH) campaign as part of its ongoing ‘No Stress. Finolex.’ initiative.

    Said Amit Mathur, President – Sales and Marketing: “These standout hoardings are more than just advertising spaces; they’re testaments to our commitment to creativity and excellence. In an era where consumer attention is at a premium, these hoardings offer a unique opportunity to connect with our audience in a meaningful way, cutting through the clutter and leaving a lasting impression.”

  • To showcase the diverse product range

    Kartik Aaryan & Kiara Advani to endorse Finolex Cables

    By Our Staff

     

    Finolex Cables Limited, the manufacturer of electrical and telecommunication cables, has introduced Kartik Aaryan and Kiara Advani as its brand ambassadors while announcing a brand refresh with the launch of a new 360-degree campaign – ‘No Stress. Finolex’.  The new campaign will showcase the diverse product range of ceiling fans, LED lights along with electric cables and wires in three TVCs featuring the two actors.

     

    Talking on the brand refresh, Deepak Chhabria, Executive Chairman, Finolex Cables said: “Driven by a set of timeless values and a contemporary vision, Finolex Cables has always provided quality products to its customers, which we will continue to do with our refreshed brand mantra of ‘Xceeds Xpectations’. Our growth in the FMEG segment is a testimony of our unparalleled understanding of the discerning needs of the customer. With a diverse product portfolio range and a robust distribution network, we aim to carry forward our cables and wires legacy and become the number one destination for all FMEG products in the country.”