MxMIndia

Tag: Filmfare Awards

  • The Viacom18 channel will continue to air the IIFA and Stardust Awards

    Filmfare Awards moves to Colors from Sony

    By A Correspondent

     

    Okay, it may be incorrect to compare the loss of these rights to that of the IPL, but, well, Sony Entertainment Television has lost the rights to the biggest event in Hindi mass entertainment, the Filmfare Awards. The sixty-third edition of the premier awards – regarded as the Oscars of the Hindi film industry – will be aired this year on Colors. The event will happen in Mumbai on January 20 with Shah Rukh Khan as host. The date of telecast has not yet been announced.

     

    While Colors has bagged the rights for the Filmfare Awards, it hasn’t junked the Stardust and IIFA Awards, in both of which it has invested a fair bit to promote over the last few years. The announcement has already sent shock waves in the industry. A few years back, Colors had also acquired rights for IIFA Awards from Star Plus. And with Filmfare in the kitty, one can expect greater action on live entertainment coverage in the coming year.

     

    Commenting on the acquisition, Raj Nayak, COO, Viacom18 said: “What a happy ending to 2017 as we welcome the iconic black lady into the Colors family. The black lady is perhaps the most recognisable award in the country and the addition of which to our bouquet of offerings will make our channel the Mecca of entertainment for the viewers.”

     

    Added Deepak Lamba, CEO, Worldwide Media: “We are happy to announce the latest edition of 63rd Jio Filmfare Awards 2018. Last year, Filmfare took few big steps in strengthening its foothold and expand its reach on the digital platform with strategic associations with Facebook, twitter etc. This year as well, we aim to set a new benchmark by reaching out to our patrons using television as well as digital platforms. We are also delighted to announce Colors as our exclusive television partners. We promise to continue to offer the best in entertainment awards and bring Bollywood’s biggest stars under one roof for the celebration of the best of Hindi cinema in the year gone by. Considering the response and admiration received for Filmfare Short Films Awards, we are excited to announce its return this year.”

     

    At the time of writing, MxMIndia has been unable to confirm the year from when Filmfare Awards rights have rested with Sony, but it’s clearly been for around two decades. One entertainment business portal has even indicated that it’s been with Sony since 1995.

     

     

  • The partnership will feature exclusive content produced for Twitter and sneak peeks from the most prestigious Bollywood awards ceremony

    Twitter announces Amplify partnership with FilmFare and Jio

    By A Correspondent

     

    Twitter announced a partnership with Jio Filmfare Awards through Twitter Amplify, a content sponsorship package that will enable the brands to extend their presence to targeted Twitter audiences in India. The first Twitter Amplify deal in the entertainment industry in India, @Filmfare will broadcast exclusive curated content live from the Twitter Blueroom at 6:30pm IST on 18th February 2017, an hour before Jio Filmfare Awards television telecast, available worldwide to Twitter’s logged-in and logged-out audience and connected devices.

     

    The special broadcast will include a special show LIVE on Twitter from the #BlueRoom with film director Karan Johar (@KaranJohar) and Jitesh Pillaai (@jiteshpillaai), editor Filmfare; hosted by digital creator and comedian Abish Mathew (@abishmathew). The special broadcast streamed from @Filmfare will see Karan and Jitesh revealing inside scoop on Bollywood’s biggest stars and sharing interesting backstage trivia from this year’s awards. As the trio speak about movies and more and engage in a fun Rapid Fire Round that will pit Karan and Jitesh against each other, fans will get a special sneak peek into Bollywood’s biggest night exclusively on Twitter.

     

    Jio’s pre-roll video will be added to the multiple creative executions including behind the scenes, sneak peeks from the Red Carpet, nominations and celebrity reactions from the event itself. The Amplify deal for the 62nd JioFilmfare Awards 2017 began with the Red Carpet episode and runs through the final broadcast of the awards on television this weekend.

     

    Twitter Amplify enables media companies and brands to capture the excitement on TV and distribute it to fans and audiences across Twitter, far beyond their existing followers. Audiences can immediately relive that moment or experience it for the first time on their mobile phones while they engage in Twitter conversations.

     

    Viral Jani, Head of Entertainment, Twitter India said, “People come to Twitter to be a part of the social TV conversation around celebrities which is constant on Twitter. Twitter is where the virtual world of entertainment unfolds and we are excited to have Jio and Filmfare on board to further enhance Twitter’s second screen experience. Our collaboration with Filmfare will give fans a sneak peek into exclusive content that they can engage with on Twitter while viewing the content on television.”

     

    “Filmfare is always looking for innovative ways to bring the best of Bollywood to fans all over the world. We are thrilled to team up with Twitter and provide users around the world never before seen glimpses from the event and behind the scenes peek to one of the most prestigious awards in the film industry.The idea is to enhance the digital footprint of the Filmfare brand with this first of a kind partnership for any awards property in India.” says Deepak Lamba, CEO, Worldwide Media that owns Filmfare.

     

  • There's an opportunity here for a new Hindi cinema award, whose biggest promise is credibility. Where the judging is totally transparent and the entire focus of the event is on cinema, good cinema, and nothing else. In short, all that the Oscars are to Hollywood

    Anil Thakraney: Want to launch an Oscar in India?

    By Anil Thakraney

     

    Let me make it abundantly clear that I have nothing against the Filmfare awards, they are as worthy or as trashy as you deem the rest of the Bollywood awards to be (and there are plenty!). If you are a discerning cinema purist, you would be appalled by what goes on in the name of awards. However, if you are someone who enjoys dance, masti and street humour, and aren’t really a true cinema buff (in other words, a fan of crap called Dabangg and Rowdy Rathore), you would totally enjoy all these gigs.

     

    These were the thoughts swimming in my head as I watched the Filmfare awards show. The same old item numbers, the same old crass jokes by SRK and Saif (Balki & Bulky? You gotta be kidding me, guys!), and the same old thakela faces in the front row (Rekha, her ‘secy’ and Chunky Panday have become furniture items at these events). And as usual, a long, yawny, four-hour television extravaganza, which had nothing to do with cinema per se.

     

    And worse of all, the perpetual question mark that hangs like a sword on all Bollywood awards: What about credibility, dude? That still appears to be sorely missing. Case in point: Only the winners in the important categories land up at these events. And Shri Aamir Khan continues to shun these nautankis, because they lack the one most important thing for ANY award event: Trust. Sadly, nothing seems to be changing year after year, it’s always the same issues.

     

    Which then brings me to the point: Very, very clearly, there’s an opportunity out here for a media brand (or any corporate) to institute a new Hindi cinema award, whose biggest promise is credibility. Where the judging is made totally transparent (perhaps televised), and the entire focus of the event is on cinema, good cinema, and nothing else. In short, all that the Oscars are to Hollywood. If someone can pull this off, earn the film industry’s respect over a period of time, all other award shows will pale into insignificance, a couple might even be compelled to shut shop.

     

    I see an opportunity here. A gaping hole in the market waiting to be filled. Don’t you?

     

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    [youtube width=”400″ height=”220″]http://www.youtube.com/watch?v=mQDit9-z1Xw[/youtube]