By A Correspondent
Ten Sports has entered into a long-term partnership with the International Hockey Federation to acquire the broadcasting rights for the major FIH Championships till 2014. As part of the agreement Ten Sports will be broadcasting over 50 India-playing matches the next four years from major men’s hockey tournaments from around the world.
Atul Pande, CEO Ten Sports, said, “Our long-term agreement with FIH reaffirms our commitment to bring the best sports action to our viewers, and this new agreement for telecast of the best of men’s hockey, Champions Challenge and Champions Trophy, reaffirms our commitment to grow the sports business and consolidate our position as the leading sports broadcaster.â€
Leandro Negre, FIH President, added, “We’re delighted to extend our long-term partnership with Ten Sports for a further four years. This deal is of unprecedented value to FIH, not only in terms of the record license fee, but also for us to guarantee hockey fans and FIH sponsors unparalleled exposure for the world’s best hockey events on the subcontinent’s most-watched sports channel.â€