MxMIndia

Tag: FIFA World Cup 2018

  • Carat, Posterscope team up to create buzz around FIFA World Cup 2018

    Adidas wakes up an entire neighbourhood to celebrate football

    By A Correspondent

     

    Carat has partnered with Posterscope to launch a campaign for the ongoing FIFA World Cup 2018.

     

    The core objective of the campaign was to build awareness about TelStar – the official football that is being used in FIFA world cup and to celebrate the pure joy of football as well as its fans. The one-month-long campaign is aimed at reaching out to people who are enthusiastic about football – both players and fans – across various age groups.

     

    Said Sean Van Wyk, Senior Marketing Director, Adidas India: “The love for football is growing massively in India with each passing year and we wanted to kickstart the celebration of the World Cup in an impactful way. The idea of this innovative billboard was to celebrate and reward the spirit of coming together as a team. The pure joy on their faces to kick the official World Cup football around the field was an amazing sight! Sport really does have the power to change lives.”

     

    Added Rajni Menon, CEO, Carat India: “This is yet another example of media convergence in planning where a superb activation on outdoors is working in tandem with digital. The objective was to drive innovation at local level with a scaled outreach to a larger online audience. It was a great way to celebrate the growing euphoria around FIFA in a way that brings out the pure joy of football.”

     

     

  • Over the next 4 years, Sony Six will telecast up to 546 international football games.

    Sony Six wins broadcasting rights to Euro qualifiers, FIFA World Cup

    By A Correspondent

     

    Sports channel Sony Six has won the exclusive broadcasting rights across the Indian sub-continent for the European Qualifiers to UEFA Euro 2016 and the 2018 FIFA World Cup.

    Man Jit Singh

    The new arrangement with UEFA provides Sony Six with coverage of 546 international matches in total, over three years, starting with UEFA EURO 2016 qualifiers in September 2014 to November 2015 with 10 matches of each national team across 12 match weeks. In addition to this, Sony Six will also broadcast the 2018 FIFA World Cup (European) Qualifiers starting September 2016 to November 2017. With this acquisition, viewers will enjoy some of the best international footballing action exhibited by the best players of the sport in their national colours over the next four years.

     

    Commenting on this, Man Jit Singh, CEO, MSM India, said, “The Qualifiers starting from 2014 through 2017 will set the stage for two of the biggest tournaments in World Football – the UEFA Euro 2016 and 2018 FIFA World Cup. These are exciting times for all sports fans and we are delighted to bring such world class sporting events to their homes.”

     

    NP Singh

    Adding to this, NP Singh, COO, MSM India, said, “We at Sony Six reiterate our commitment to give the audiences the best of International football. The Qualifiers for both UEFA Euro 2016 and 2018 FIFA World Cup (European Nations) will complete the exciting qualifying journey for the fans to set up two of football’s biggest tournaments.”

     

    Guy-Laurent Epstein, UEFA’s Marketing Director, said, “We are delighted to have extended our partnership with Sony Six on UEFA Euro 2016 to the European Qualifiers to the UEFA Euro 2016 and the 2018 FIFA World Cup. Sony Six will be offering to football fans in India a comprehensive platform and an extensive coverage of European national team football.”