By A Correspondent
Fevicol A+, the new crafting glue from Pidilite, celebrated the festival of Rakshabandhan with its nationwide ‘bond of love’ campaign. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh rakhis as a mark of support to the jawans of the Indian armed forces.
The initiative was organised across nearly 16 cities of the country. Around 2.5 lakh rakhis were created which were sent to the Army Jawans on the occasion of Raksha Bandhan.
Said Shantanu Bhanja, CEO, Consumer Products, Pidilite Industries Ltd: “As a part of our Fevicreate initiative to foster creativity for everyone, the ‘Bond Of Love’ endeavour was a way to express our love and respect to national heroes. It is wonderful to see the enthusiasm with which the women at NAB and school students created hand-crafted rakhis to thank the Jawans for protecting our nation. The skills demonstrated by the visually challenged women are remarkable, and they are an inspiration for everyone who wishes to take up art and craft and ignite their inner creativity. It gives us immense pleasure to offer a product like Fevicol A+ to students so that they can utilise their creative art and craft skills to pay tribute to the Jawans.”