Fever FM Network has unveiled a new brand identity and tagline ‘Happening Hai’. Fever listeners will now get to select and cancel songs and playlists on air, choose their RJs, and even curate shows, among other features.
Said Ramesh Menon, CEO, Audio, HT Media Group: “We are excited to launch the ’New Fever’ with a focus on the new age, digital savvy, younger generation. The new Fever will be curated by the listeners, for the listeners. It revolutionizes the way we ever experienced radio. Your love for the brand has shaped us over the years and provided us with insights to deepen our understanding of your needs. We are confident you will have a wonderful time engaging with us terrestrially and digitally on the ’New Fever’.