In a special arrangement with MxMIndia, the platform trusted by discerning advertising, media and marketing professionals, ​TAM AdEx, a division of TAM India,  provides weekly scans of spends across television, print and radio.
We’ve read a few weeks back how AdEx for Television in particular was down in October 2017 vis-a-vis September 2017. Ask television folks and they will tell you dhanda has been down in October 2017, despite it being The Diwali Month.
But now we have numbers that vis-a-vis the festive season of last year, this year saw more ‘achche din’ for the all-important TVwallahs. Print and Radio are down a bit.
Why read all this, just jump to the slides below and consume the numbers.
Read on and Enrich yourself.