MxMIndia

Tag: Ferzad Palia

  • The ‘MTV Ka #TVKahaanGaya’ campaign is a showcase of how the youth is attracted to consuming relevant content

    We’re hot on TV & OTT, says MTV campaign

    By A Correspondent

     

    MTV has launched its ‘MTV Ka #TVKahaanGaya’ campaign, showcasing the channel’s strength on Viacom18’s digital platform Voot. The campaign notes how the youth is attracted to consuming relevant content at their own pace and time.

     

    Commenting on the campaign, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18 said: “The perception today is that the Indian youth spends lesser time-consuming content on TV, which couldn’t be farther from the truth. Time spent on TV content and online video has gone up amongst youth. The MTV ka #TVKahaanGaya campaign is conceptualised from that thought and lands the creative rendition in the quirky MTV style. Over the last year, our TV ratings have doubled and consumption on Voot has grown 3-fold, a testament to our belief that content is the king. Comparing to the previous season, shows such as Roadies Real Heroes have accounted for 42 per cent viewership growth on Voot and MTV Unplugged has seen an increase of 52 per cent, respectively.”

     

    Speaking about youth content on Voot, Akash Banerji, Head- Advertising Video On Demand Business, Viacom18 Digital Ventures said: “Fandom is a phenomenon that transcends platforms and can help brands grow in both linear and OTT. MTV content works very well on Voot and has engaged 30 per cent of Voot viewers till date.”

     

     

  • Stalwarts Rekha Bhardwaj and Guru Randhawa to perform originals

    MTV launches 8th season of ‘Unplugged’

    By A Correspondent

     

    The eighth season of MTV Unplugged will be launched on January 26 with artists like Sonu Nigam, Diljit Dosanjh, Guru Randhawa, Rekha Bhardwaj, the Kakkar sisters, Jonita Gandhi, Amit Mishra, Dhvani Bhanushali, Shahid Mallya, Bhuvan Bham and Arjun Kanungo amongst others. MTV’s partnership with Royal Stag Barrel Select steps into the 8th year to launch the new season of this cult music show.

     

    Launching the eighth season of the MTV musical property, Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18, said: “With Royal Stag Barrel Select MTV Unplugged, we have been successful in curating a musical experience that connects with India’s music loving youth. The last three seasons of the show garnered about 100 million TV views in India, a testament to the show’s resonance with its audience. In Royal Stag Barrel Select we have found a partner that has been by our side for seven seasons in a row and has supported us in creating a unique musical experience. With artist such as Sonu Nigam, Rekha Bhardwaj, Guru Randhawa, Neeti Mohan, Diljit Dosanjh, amongst others, we have a platform for music lovers of varied genres.”

     

     

  • Colors Infinity to showcase over 1100 hours of fresh content

    Colors Infinity, Comedy Central to air on Jio TV

    By A Correspondent

     

    Colors Infinity has announced its plans to make a significant foray in digital with a multi-platform experience concurrently to an additional 250 million subscribers of Jio TV.

     

    Said Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18: “In a very short span of time, Colors Infinity has come a long way, unthwarted by the challenging environ in English entertainment. Aiming to continuously meet the expectations of our current viewers, while attracting new viewers at the same time, we’ve boldly experimented with our programming. This radical approach has established a distinct identity for the brand, which endorses our leadership position in the category. Proud to be a truly multi-platform brand, we are now making Colors Infinity and Comedy Central available for simultaneous viewing on Jio TV. A significant growth in the advertiser base and revenue, is testament to our solid performance.”

     

     

  • MTV has cemented its grasp over young India with 400 million viewers

    MTV announces launch of new programming content

    By A Correspondent

     

    Youth entertainment brand MTV unveiled its aggressive content strategy on the back of unscripted original content.

     

    Elaborating on the content strategy announcement, Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18, said: “MTV is perhaps India’s longest standing youth entertainment brand. This legacy has evolved through fads, cultural shifts and now even platforms. Over the last year, our TV ratings have doubled and consumption on VOOT has grown three-fold. With fresh, disruptive formats and content innovation at the core of MTV, we are home to the country’s most successful unscripted content through shows like MTV Roadies, Splitsvilla, Dating in the Dark, Troll Police, Love School, et al. As we build the MTV universe even further across platforms through increased interactivity and an enhanced fandom experience, we will also cement our position as India’s leading creator of multi-platform unscripted content.”

     

    The new lineup includes the fourth season of India’s Next Top Model, followed by Elovator Pitch and Ace of Space. Malaika Arora, Milind Soman, Anusha Dandekar, Dabboo Ratnani and Neeraj Gabba will be mentoring the new crop of fashionistas for India’s Next Top Model Season 4. Elovator Pitch is a quirky speed dating show that will see the return of youth icons Cyrus Sahukar and Gaelyn Mendonca to the MTV content fold. Ace of Space is a reality show built on the Darwinian principal of survival of the fittest.

     

     

  • The newly launched segment guarantees uninterrupted entertainment for four hours to its viewers

    MTV Beats offers four hours of uninterrupted music with ‘Ad Free Mornings’

    By A Correspondent

     

    MTV Beats has announced happy hours for music with ad-free mornings from 7.30 to 11.30 am. Said Ferzad Palia, Head Youth, Music and English Entertainment, Viacom18 Media: “We understand that our viewers look to music on MTV Beats to set their mood in the morning. So, we have decided to give our viewers an uninterrupted viewing experience through Ad – Free Mornings. We have created a series of quirky TVCs to highlight our new offering and propagate the philosophy of Ad- Free Mornings. It is important to introduce fresher content and experiences for our audiences in order to keep them engaged with the brand.”

     

     

  • BCL will be aired on the youth channel from Feb 13

    MTV acquires broadcast rights for Box Cricket League

    By A Correspondent

     

    Youth channel MTV and Box Cricket League come together to offer a mix of cricket and entertainment in typical MTV style.

     

    MTV will join hands with Balaji Telefilms and Marinating Films to the celebrity cricket matches with the over 200 television celebrities starting February 13, 2018.

     

    Commenting on the association with Balaji Telefilms Limited, Raj Nayak, COO, Viacom18 said: “We all know about young India’s obsession with cricket! With MTV Box Cricket League, we will be taking the nation’s obsession with cricket and entertainment a notch higher by ensuring we give the youth of India what it wants – celebrities and cricket – on a channel they love the most – MTV. Not only is the MTV Box Cricket League a fun concept but also an opportunity for viewers to see their favourite stars in a new avatar and engage with brand MTV in a whole new manner. It’s going to be extremely exciting to see the league unfold on screen for both, us and the viewers.”

     

    Added Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18: “MTV is a brand that knows the pulse of the youth like no one else does and cricket being a sport which fascinates a lot of youngsters, we knew this would be a perfect association for us. When Prime Time stars take on their new role on the cricket pitch, we’re positive young India is going to sit up and not only take notice but follow each match in the league with keen interest. The stellar line up of celebrities will definitely make MTV Box Cricket League all the more engaging for our young viewers.”

     

    On partnering with MTV, Ekta Kapoor – JMD, Balaji Telefilms, said: “MTV BCL 2018 is a reboot that’s set to excite and entertain viewers across the television and digital medium. With a prime time slot on India’s top youth channel, MTV BCL is poised to take the audiences on a dramatic sport extravaganza. Add to this the top male and female faces of indian television and the landscape is unlike any other. Audiences today are ready for clutter breaking content and this is a step in that direction.”

     

     

  • The MTV India Music Summit will be held from October 27 to 29, 2017, at the scenic locales of Fairmont in Jaipur

    Prasoon Joshi pens anthem for music summit

    By A Correspondent

     

    MTV along with Musiconcepts kicked off the MTV India Music Summit 2017 with the launch of an anthem penned by adman and lyricist Prasoon Joshi and performed live by Shankar Mahadevan. The summit will be held from October 27 to 29in Jaipur.

     

    Prasoon Joshi

    Said Joshi on the anthem:“Music has the power to connect, to create, to nurture and to inspire. Keeping this transformative power of music in mind, we’ve created an anthem that reflects the philosophy behind the inception of the MTV India Music Summit. The focus was on to highlight how this Summit is a confluence of ideas and influences and artists who bring their own unique touch to the art of music and make it their own. It’s a meditation on the transcendental nature of music and the richness that it brings to our lives just with a few notes. It’s that one magical note, the ‘Saccha Sur’ that every musician seeks. And what could’ve have been better than to have a genius artist like Shankar composing and lending his voice to this humble tribute to music. If this is how we’re kicking off the summit, one can only imagine the wonders that await us in Jaipur!’

     

    Raj Nayak

    Added Raj Nayak, COO, Viacom18: “The anthem penned by Prasoon Joshi and composed by Shankar Mahadevan is not only beautiful but it also succinctly captures the essence of the Summit. I hope, music makers and music lovers from across the country recognize the importance of the MTV India Music Summit and become a part of it to actively engage in celebration our musical heritage.”

     

    Said Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18: “The anthem ‘Ek Saccha Sur’ is the true expression of what this summit symbolises. And the fact that we have two of the foremost minds associated with music in India– Prasoon Joshi and Shankar Mahadevan – creating this anthem for us, is just the ‘cherry on the cake’!”

  • The MTV India Music Summit will be held from October 27 to 29, 2017in Jaipur

    Musiconcepts and MTV announce the launch of the first ever MTV India Music Summit

     

     

    MTV and Musiconcepts have come together to launch a gathering of over 50 artists celebrating non-Bollywood music in the form of MTV India Music Summit. The Summit, which will be attended by artists from various backgrounds and belonging to different genres of music, will be held from October 27 to 29, 2017, in Jaipur’s Fairmont hotel.

     

    Speaking about the MTV India Music Summit, the Founding Partners of Musiconcepts said, “The richness of the content that we have for the MTV India Music Summit is evident from our pick of topics, genres and artists. From Seduction by the queen of classical Kaushiki Chakraborty to the energetic Brilliance of Ustaad Shujaat Khan’s sitar to the soulful renditions by Ustaad Rashid Khan – it has been interesting to see what combinations can come together in this spectacular space.”

     

    Shedding light on the association with the summit, Raj Nayak, COO, Viacom18 said: “MTV initiated India into the experience of music on television, making it a socially and commercially successful phenomenon. Today the brand is synonymous with being reflective of the country’s youth – their preferences, beliefs, opinions, desires et al, especially where music is concerned. This presents us with the unique opportunity to partner with initiatives such as the India Music Summit which aims to bring artists from diverse musical backgrounds together to celebrate the rich variety of sounds available to us today including some which we may have forgotten, and some which we haven’t yet discovered. It’s an extremely noble and exciting event and we’re sure those attending the MTV India Music Summit will have a musically enriching experience.”

     

    Added Ferzad Palia – Head, Youth, Music and English Entertainment, Viacom18: “MTV is the universe of the young and music being one of the cornerstones of youth culture in India, has always been a key element in the brand’s development over the years. Thus, it is but a natural fit for a brand like MTV to be associated with a summit that is all about celebrating music in all its forms. The MTV India Music Summit is going to be an educational, enlightening and enriching experience for all those who attend and I would urge anyone who is even remotely interested in music to be a part of it.”

     

     

  • Fame-istan will be enabling four aspiring filmmakers to live their dream of making a film and being mentored by top- guns in the Indian film industry

    MTV and HP Inc. launch a platform for budding filmmakers

    By A Correspondent

     

    MTV along with HP Inc have initiative an attempt to give a “democratic makeover” to the craft of filmmaking through their latest venture, HP India MTV Fame-istan.

     

    Said Ferzad Palia, Head – Youth, Music and English Entertainment, Viacom18: “At MTV we believe in inspiring and empowering youngsters. Fame- istan is a platform that will enable young movie makers kickstart their filmmaking career that too with the help of ace directors from the industry. Cinema is a powerful and inspiring platform and is by far the only democratic tool in the country that has a mass outreach. Indian cinema has grown in different directions of late and offers more diversity than ever and Fame- istan is a perfect platform for budding artists to showcase their talent through cinema.”

     

    Commenting on the collaboration with MTV, Ayesha Durante – Head of Country Marketing, HP Inc, India, said: “We are delighted to be creating this platform along with MTV. HP has always been at the forefront of innovation, we are looking forward to empowering young filmmakers with this platform to express themselves creatively. With HP and MTV coming together for Fame-istan, HP is furthering its proposition of ‘ReinventMyStory’ by providing the youth a launchpad to showcase their own capabilities, stand out early on in their lives and make their mark in this space, thereby reinventing the story of their lives. This unparalleled access to great Bollywood mentoring and powerful technology of HP has the potential to redefine what creativity can achieve.”

     

  • Famous Dropouts and Entrepreneurs Sandeep Aggarwal, AlokKejriwal, Anisha Singh, Raghu Ram and Rajiv Laxman roped in as masters on the show

    Dropouts get a headstart on MTV

    By A Correspondent

     

    MTV is all set to create an all-new format with MTV Dropout Pvt. Ltd. Created by Monozygotic and co-developed by MTV and Monozygotic, the show will premiere on July 29 at 7pm on MTV and the next day onwards on Voot.

     

    Dropout Pvt. Ltd. is a show that will take viewers through the process of identifying and transforming ‘dropouts’into the ideal start-up team and kickstarting their entrepreneurial journey. It will lead to the birth of a startup which will then be groomed and mentored by senior industry persons.

     

    Speaking about the first season of Dropout Pvt. Ltd., Ferzad Palia, Head, Youth, Music and English Entertainment, Viacom18 said: “India is brimming with young untapped energy keen on making ideas come to life and MTV aims at empowering these youngsters by providing them the biggest encouragement in the form of Dropout Pvt. Ltd. to kickstart their entrepreneurial dreams.”

     

  • Namrata Tata who was previously responsible for Ad Sales – English Entertainment, will now take on the new and expanded role of Head, Ad Sales – Youth, Music & English Entertainment

    @ Viacom18, Namrata Tata elevated, Mandar Natekar takes on new role

    By A Correspondent

     

    Mandar Natekar
    Namrata Tata

    Strengthening its recent organisational restructuring that saw consolidation of Viacom18’s national brands aimed at youth and adult audiences – that’s Hindi, Youth, Music and English Entertainment under the leadership of Raj Nayak, COO – Viacom18 announced a rejig of its business and revenue leadership teams. Namrata Tata who was previously responsible for Ad Sales – English Entertainment, will now take on the new and expanded role of Head, Ad Sales – Youth, Music and English Entertainment. Mandar Natekar, who was earlier heading Ad Sales – Youth and Music, will be moving into a business role and will be responsible for one of the newest ventures of the network, the MTV Music Project.

     

    Raj Nayak

    Speaking on the restructuring, Raj Nayak, COO – Viacom18, said: “With the recent consolidation of Hindi, Youth, Music and English Entertainment clusters, Viacom18 is carving out an identity for itself in the ecosystem that cohesively speaks to adults, youth and millennials, and create opportunities that are multi-dimensional and multi-platform. Namrata and Mandar have been instrumental to the success of the youth, music and English entertainment genres and as we look to dial up synergies and expand to capture white spaces within the genres, they are best suited to support Ferzad in further strengthening our influence in these genres.”

     

    Ferzad Palia

    Speaking about the role expansions, Ferzad Palia, Head- Youth, Music and English Entertainment, Viacom18, said: “In an increasingly dynamic environment, these genres need to look beyond traditional avenues to dial up growth. As a network, our leadership plays in the Youth, Music and English Entertainment genres have set the ground for us to explore synergies within them to dial up revenues. Namrata, with her understanding of the genres particularly and broadcast as a whole, is well equipped to lead the charge for maximizing the revenue opportunities for these related business units. Mandar, with his nuanced understanding of the youth and music genre – both from content and revenue POVs, is best suited to lead the MTV Music Project, as we look to explore our latest business opportunity in this genre. I am confident that we can further dial up our plays across these wide set of brands and solutions in this space.”

     

    Both Tata and Natekar will continue reporting into Palia.

     

  • MTV, MTV Beats, Vh1, Comedy Central and Colors Infinity create anti-tobacco awareness through the digital medium along with Ketto, an online fundraising website

    Viacom18’s youth & English entertainment brands launch anti-tobacco campaign

     

     

    Viacom18’s youth and English entertainment brands MTV, MTV Beats, Vh1, Comedy Central and Colors Infinity joined hands with Ketto, an online fundraising website, to launch an anti-tobacco campaign on ‘World No Tobacco Day’ on May 31. The campaign was not just aimed at creating anti-tobacco awareness but also encouraged people to donate in support of Kato’s initiative to help cancer patients.

     

    Speaking about the initiative, Ferzad Palia, Head – Youth and English Entertainment, Viacom18 said: “We cater to a young and vibrant audience. And while everyone is aware that smoking or chewing tobacco is harmful, most young people do it anyway because it is perceived as ‘cool’ or sometimes due to peer pressure. What we are aiming to do through this unique five brand campaign is to try and speak to them in a language they understand – humour – to truly drive home the message. However, instead of just telling them to quit smoking, we’re also asking them to go a step ahead and donate to help those in need through our association with Ketto. The message is simple – give up smoking to save yourself and others too!”

     

    Added Varun Seth, Founder, Ketto:“Our intent is to change lives by encouraging people to donate for a good cause. We are sure that our partnership with the youth and English entertainment brands of Viacom18 would help us spread the message. These brands are widely consumed by the young population of India, apt as our target consumers for the campaign is the youth.”