MxMIndia

Tag: Ferrero India

  • The campaign seeks to position Tic Tac as an enjoyable mouth taste changer

    Tic Tac unveils its ‘Mouth Fresh, Mood Refresh’ ad campaign

    By A Correspondent

     

    Tic Tac has launched a new TV campaign titled ‘Mouth Fresh, Mood Refresh’.

     

    Commenting on the launch of the new TVC, an unnamed spokesperson of Ferrero India said: “India as a market is dynamic and the consumer is constantly evolving. Tic Tac as a brand focuses on reinventing in order to stay close to the consumers.  We have found that the best way to interact with our consumers is to clearly communicate the role of the brand in the life of the consumers. Our TVC strives to do this and we are confident that the campaign will resonate well with the consumers.”

     

     

  • It is an attempt to drive the idea of creating little fun moments and how in a moment of daily nuisances, Tic Tac comes to the rescue

    Tic Tac unveils new brand campaign

    By A Correspondent

     

    Tic Tac is a youth brand that believes in sparking little refreshing moments of life and helps to break the monotony and boredom. It is positioned as a brand that stands for friendship, caring and fun. All its communication has successfully strengthened the core proposition of ‘Refreshment to be shared’.

     

    Ferrero India spokesperson said, ”As a brand it’s important for us to be an integral part of the youth’s life across platforms – they are an audience that gets bored easily – always looking for inventive ways to have fun.  We have aimed to present this truth to our consumers through the new dance and music TVC. The TVC also brings to life the brand values of fun, friendship and sharing and reinforces our core brand proposition of Refreshment to be shared”.

     

    Commenting on the campaign, Sujala Martis VP at GREY said, “Tic Tac is not a serious mint – its semiotics and associated rituals define its role. With this film, the attempt is to continue on the journey of Tic Tac being the fun starter, while also making the brand far more aspirational. What becomes a unique property is the ability to create music using the Tic Tac pack, thus adding another fun ritual apart from sharing.”

     

    Working on the same positioning platform, the brand has introduced the latest TVC. It is an attempt to drive the idea of creating little fun moments and how in a moment of daily nuisances, Tic Tac comes to the rescue.

     

    The brand believes that the TVC, driven through dance and music, is surely a pragmatic way to reach out to college students and young adults who are the core consumers of Tic Tac.

     

  • The brand believes that the TVC, driven through dance and music, is a pragmatic way to reach out to college students and young adults who are the core consumers of Tic Tac

    Tic Tac unveils latest campaign targeted towards youth

    By A Correspondent

     

    Tic Tac is a youth brand that believes in sparking little refreshing moments of life and helps to break the monotony and boredom. It is positioned as a brand that stands for friendship, caring and fun. All its communication has successfully strengthened the core proposition of ‘Refreshment to be shared’.

     

    Ferrero India spokesperson said,”As a brand it’s important for us to be an integral part of the youth’s life across platforms – they are an audience that gets bored easily – always looking for inventive ways to have fun.  We have aimed to present this truth to our consumers through the new dance and music TVC. The TVC also brings to life the brand values of fun, friendship and sharing and reinforces our core brand proposition of Refreshment to be shared”.

     

    Commenting on the campaign, Sujala Martis – VP at GREY said, “Tic Tac is not a serious mint – its semiotics and associated rituals define its role. With this film, the attempt is to continue on the journey of Tic Tac being the fun starter, while also making the brand far more aspirational. What becomes a unique property is the ability to create music using the Tic Tac pack, thus adding another fun ritual apart from sharing.”

     

    Working on the same positioning platform, the brand has introduced the latest TVC. It is an attempt to drive the idea of creating little fun moments and how in a moment of daily nuisances, Tic Tac comes to the rescue.

     

    The brand believes that the TVC, driven through dance and music, is a pragmatic way to reach out to college students and young adults who are the core consumers of Tic Tac.

     

  • The visual identity, including logo design and packaging, aims to give a more up to date and appealing image to the brand

    Ferrero Rocher reveals new brand identity

    By A Correspondent

     

    Ferrero India has launched a new brand identity, brand descriptor and packaging for its premium chocolate brand Ferrero Rocher.

     

    The visual identity, including logo design and packaging, aims to give a more up to date and appealing image to the brand. The brand identity is a modern design that rejuvenates the brand giving an elegant look and feel that conveys gift ability on special occasion.

     

    The new brand descriptor “the golden experience” of Ferrero Rocher is a unique taste experience that engages the senses to an enhanced brand experience that engages with the consumer by inviting him to take time to savour and share more of life’s golden pleasure together.

     

    The new packaging has a QR Code that allows consumers to learn more about the quality ingredients and the care that goes in making each Ferrero Rocher praline.

     

    Emanuele Fiordalisi, Vice President, Marketing, Ferrero India said, “Over the years, Ferrero Rocher has been an integral part of consumer special occasion. The new look is an expression to enhance consumer experience and add a sparkling touch in their special moments.”

     

    Ferrero Rocher, created in 1982, has become a favourite boxed chocolate for millions of people around the world. In fact today, it is the world leader in the box chocolate category and is sold in more than 130 countries across 5 continents. Ferrero Rocher’s transparent box revolutionized the boxed chocolate market because the transparency enhanced the precious gold appearance of the single pralines and today it is an integral part of the brand identity.