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Tag: Ferrero India Pvt Ltd

  • Continues association with chef Vikas Khanna

    Nutella launches Christmas campaign

    By Our Staff

     

    Nutella, the original and popular hazelnut cocoa spread from the brand of Ferrero, launched its new Christmas and New year campaign, ‘Nutella With Love’. To make the celebrations even more special this year, Nutella has also introduced a limited edition of ‘Xmas Special’ jars that can be personalized and reused as DIY craft decorations. Nutella collaborated with Michelin star Chef Vikas Khanna to develop Christmas special recipe with Nutella.

     

    Speaking on the Campaign, Zoher Kapuswala, Marketing Head, Nutella brands, Ferrero India Pvt Ltd. said: “Christmas and the new year holiday season is a time that brings family and friends together, and what better way to celebrate than making your loved ones feel special on this occasion.  Our special edition jars make the perfect gifting option and can even be reused to add more festive cheer in your decorations. No Christmas celebration is complete without delicious treats – stay tuned for Chef Vikas’ exclusive recipes that will bring these goodies to you with a special Nutella twist in them.”

     

    Chef Vikas Khanna added: “Nutella is an iconic brand, loved by millions across the globe as well as in India. Nutella has always aimed at creating happy moments and inspiring consumers to celebrate breakfast with their loved ones. I’m excited to once again curate a special holiday recipe by offering a mouth-watering twist to our favourite Christmas sweet using Nutella. I am excited for all the Nutella fans out there to try out these recipes and make the festivities sweeter.”

     

  • 'Mornings taste better with Nutella'

    Nutella launches its India brand campaign

    By Our Staff

     

    Nutella, the hazelnut cocoa spread brand of Ferrero, launched its new campaign ‘Mornings taste better with Nutella’ in India. The campaign was conceptualised by Publicis Worldwide.

     

    Speaking about the campaign, Zoher Kapuswala, Regional Marketing Manager, Nutella brands, Ferrero India Pvt Ltd. said: “Nutella is one of the leading brands in the breakfast category worldwide and has always aimed at creating happy moments and inspiring consumers to celebrate breakfast with their loved ones. Breakfast is always at the center of what gives a great start to the day and Rotis, Parathas, Dosas etc. traditionally find their place on the breakfast plate for millions of Indians. Leveraging this insight, we wanted to communicate the versatility of Nutella where it’s unique and delectable taste compliments many such Indian breads. Our India TVC campaign aims to bring this aspect alive and as a brand, we look forward to being the breakfast companion for many more Indians”

     

    Spokesperson Oindrila Roy, Managing Director, Publicis Worldwide added: “Nutella is an iconic brand, loved by millions across the globe as well as in India. This campaign was conceptualised keeping in mind the brand’s desire to be a part of more breakfast tables around the country, in line with its ambition to increase penetration in more households. In order to find a place for Nutella, we tapped into the breakfast moments of our potential consumers and found innovative ways to integrate into what’s already present on their breakfast tables – dosas, rotis and parathas. The campaign also beautifully captures how mornings are made happier with just a little dash of Nutella, inspiring families to create happy memories around their dining table. This integrated campaign has been conceptualised keeping in mind multiple touchpoints – television, digital, social, POS among others.”