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Tag: Ferns N Petals

  • He was until recently Marketing Head at Gaana

    Ferns N Petals appoints Shashwat Goswami as CMO

    By Our Staff

     

    Gifting brand Ferns N Petals (FNP) has announced the appointment of Shashwat Goswami to the newly created role of Chief Marketing Officer.  He was until recently Marketing Head at Gaana where he was leading growth, retention and brand marketing for the music streaming app.

     

    Speaking on the appointment Pawan Gadia, Global CEO and Director, FNP said: “For the past 30 years FNPm has brought a lot of joy to people’s lives through its products and services. As we ready ourselves for the next phase of growth, innovation, marketing experience and sustainability will play a crucial role. We intend to bring our consumers closer to the brand by positioning FNP through an innovative lens, by capturing unique story telling opportunities and personalised retail experiences. Shashwat with his compelling track record, his depth and breadth of marketing experience is the right fit and we are thrilled to welcome him to the team.”

     

  • Will be responsible for the brand's strategy and creative output

    Mullen Lintas wins creative duties for Ferns N Petals

    By Our Staff

     

    Ferns N Petals, flower and gifts retailer, has recently appointed Mullen Lintas Delhi to handle its creative duties. The agency will be responsible for the brand’s strategy and creative output.

     

    Commenting on the association, Sai Thota, Head – Digital Marketing, Ferns N Petals said: “The forthcoming campaign that we are currently working on is a landmark one in the journey of Ferns N Petals towards an accelerated growth. Since it is a very important campaign, we have partnered with Mullen Lintas, one of the best creative agencies in the country. We are very confident that this association is going to help Ferns N Petals to get into the next orbit of growth.”

     

    Added Hari Krishnan, CEO, Mullen Lintas: “We are seeing an accelerated evolution across many traditional product categories. Business models are pivoting to keep up with the dynamic environment around us where D2C brands are emerging faster than mushrooms. At such a juncture, to partner a brand like Ferns N Petals to chart it’s future journey is an exciting challenge and we look forward to it.”

     

  • The new campaign is titled ‘Nok-Jhonk Bandhan’

    Ferns N Petals celebrates Raksha Bandhan

    By A Correspondent

     

    This Rakshabandhan, Ferns N Petals has come up with a new campaign titled ‘Nok-Jhonk Bandhan’.

     

    Said Manish Saini, COO, Ecommerce, Ferns N Petals: “With our brand new Raksha Bandhan campaign, we are trying to showcase that Fights, teasing, competing and kicking are part and parcel of all the love, that every sibling carries forward with their lives. The enduring years of fights for silly things like who gets a bigger share or who is the most favourite of Mom and Dad, are most common teasing between siblings. With growing years, the same innocent fights turns into abysmal love for each other and the bond gets stronger despite all casual and serious indifferences. Hence the campaign, Nonk-Jhonk Bandhan.”

     

     

  • Flower Will is a promise by FNP to bring back the magical smile on faces of an individual’s loved ones

    Ferns N Petals unveils ‘Flower Will’

    By A Correspondent

     

    To embark the launch of its new service ‘Flower Will’, Ferns N Petals has unveiled a digital ad film called ‘Love Beyond Life’ featuring actors Neena Gupta and Rajat Kapoor with an emotional storyline. The campaign is released across digital channels with #LoveForever including Facebook, Instagram, YouTube and Twitter.

     

    Notes a communique: “Flower Will is a promise by FNP to bring back the magical smile on faces of an individual’s loved ones by ensuring continuous delivery of blooming floral bouquets on every special occasion in the recipient’s life. The service allows a sender to choose a plan varying from 5, 10, 15 or 20 years and assign an informer who owns the task of letting Ferns N Petals know about the demise of the sender.”