MxMIndia

Tag: Femina

  • Meher Castelino, celebrated fashion writer and Miss India 1964, pays tribute to the veteran editor

    RIP, Gulshan Ewing

     

    By Meher Castelino

     

    My first meeting with Gulshan Ewing was brief when I walked into the office of Femina to see the editor, Dr K D Jhangiani for a cover picture. Gulshan was the ultra glamorous, Assistant Editor of the most popular women’s magazine in India, Femina, that had just announced the first Miss India Contest in 1964.

     

    It was a photographic contest when 500 beauties from all over India sent their photos, from which 10 were selected for an exhaustive interview with Mr P K Roy, General Manager of Times of India and Dr K D Jhangiani, Editor of Femina. Fortunately, I was selected and later learnt that Gulshan too had approved the choice.

     

    Reminscing the Gulshan Ewing/Eve’s Weekly Era

    Soon after, Gulshan left Femina for a more challenging post as Editor of Eve’s Weekly, Femina’s only other rival women’s magazine and older than Femina in years.

     

    Luckily, as a model, my association with Gulshan continued for many years after ’64. The Eve’s Weekly Miss India pageants for the Miss World Contest competed with the Miss India Contest all-India Tours for Miss Universe contest by Femina. Both the rival magazines had the franchise for the two biggest beauty pageants in the world and there was a constant annual ‘battle’ to check the winners and how they performed at the international contests.

     

    Jeannie Naoroji and Hilla Divecha were the designers and choreographers of the Eve’s Weekly shows. The first year Eve’s Weekly held the Miss India Contest in 1966, the show was a revolutionary concept when Jeannie and Hilla introduced taped music instead of a live band, which Femina had been doing from 1965. In addition, Gulshan and Eve’s Weekly both scored a bull’s eye when Reita Faria, Miss India 1966 was crowned Miss World 1966. It was a great beauty and glamour victory for Gulshan and Eve’s Weekly’s popularity soared on the circulation charts.

     

    Gulshan was my ideal career woman. Her entry was as dramatic as her persona but her nature and behaviour were quite the opposite. There was no artificial attitude and incommunicado stance that some of today’s editors feel they have to project.

     

    I can never forget her elegance. Cigarette attached to a long stylish filter in one hand, clad in beautiful, printed, chiffon saris, elegantly styled décolleté cholis and perfectly coiffured hair, Gulshan would float into a room enveloped in the most exotic perfume. She was the ultimate style Diva of the days and in a coterie of male editors she was a breath of fresh air.

     

    I made many visits to see Gulshan in her office, as I was featured on the covers of Eve’s Weekly often, modelled for the fashion pages regularly, contributed designs for knitted garments and generally felt quite at home in Eve’s Weekly.

     

    Every visit of mine had to include a chat with Gulshan. We talked about fashion, style, modelling, the latest tends. She was never too busy to meet me.  Over a cup of tea, we spent hours just talking, at times in Gujerati since we are both Parsis. I also had the pleasure of meeting Gulshan’s husband Guy Ewing when I worked in the PR department of British Overseas Airways Corporation (BOAC, now British Airways) in 1965 and he was as friendly as Gulshan.

     

    Gulshan had a knack of spotting talent. Whether it was a model or a writer, she knew who had what it takes to succeed. Many young journalists who are seasoned writers and editors today owe their careers to Gulshan and so do I.

     

    It was in in 1974 at the tail end of my modelling career of 14 years that I did a humorous piece on travelling by a BEST bus called ‘The BEST Way to Travel’. I showed it to Gulshan who promptly published it in the December 14, 1974 issue of Eve’s Weekly.

     

    That was the turning point of my life and start of my journalistic career when The Current, a popular weekly, offered me a weekly column called ‘The Women’. I also did numerous articles for Eve’s Weekly on various subjects like fashion, health, fitness, beauty, lifestyle and interviewed personalities.  Eve’s Weekly’s special editions, along with the very daring topics that were covered were all concepts that Gulshan visualised.

     

    Gulshan Ewing was decades before her time. The subjects magazines cover now were visualised by her along with fashion features years ago. For me, Gulshan Ewing will always be the ultimate editor who had elegance, style, grace and above all a personality, which was not only friendly warm and memorable but also unforgettable.

     

    Meher Castelino is a former Miss India (way back in 1964) and one of India’s seniormost fashion writers and columnists. In between tracking fashion shows, teaching and adjudicating fashion events, she lives in Mumbai.

     

     

    Remembering, Gulshan

     

    Many of the fashion greats who interacted with Gulshan remember her fondly.

     

    Maureen Wadia

    Editor-in-Chief and President, Glad Rags

    “I remember Gulshan very well. I interacted with her a few times. She was a woman to reckon with in those days. They don’t make that many memorable women like her. RIP”

     

    Salome Roy Kapur

    Dancer, Model, Choreographer

    “I can never forget how she called and in her beautifully modulated voice and said, “Salome, Eve’s Weekly has selected you to represent India at a beauty contest in Bangkok.” She always had such a flair about her which was unforgetable. She was gentle and firm and was always impeccably dressed. She was someone we all looked up to. God rest her soul and may she be in ethereal peace and light. Lots of love and thanks to you, dear Gulshan.”

     

    Jay Ramrakhiani

    Textile Restorer and Fashion Designer

    “I remember in the 1970s, Gulshan Ewing used to visit our multi product store Raj Kamal at Fountain, which was near Akbarally’s. Her office was behind our store and she dropped in regularly as she was very fond of my father and me while we had coffee from Welcome Restaurant. She was very stylish, very forthright and you couldn’t fool her with stories. She knew her job, knew her substance. She loved chiffon saris in florals and plains as well as exotic perfumes. She knew the exact weight of the saris too.  She had beautiful hands and feet always manicured and pedicured. I remember one day Rekha the actress and she were in the store at the same time and Rekha loved Mary Quant’s lipstick shade Choosey Cherry. Gulshan too thought of buying it but I told her that with her complexion Cerise Pink by Mary Quant would suit her better and she bought that. When it comes to elegance in a sari no one could beat Gulshan Ewing.

     

    Lakshmi Narayan

    Author, Journalist, Editor

    Lakshmi Narayan started as a trainee journalist in Eve’s Weekly moved to Senior Assistant Editor and was later Editor of the magazine.

     

    “Gulshan Ewing, the person who brought a young 20-year- old saucer eyed, naïve, girl just out of college to the exciting world of Journalism is no more. Gulshan Ewing, the elegant Editor of Femina, Eve’s Weekly and Star & Style gave scores of young people a chance to express themselves. She guided them through the minefields of active journalism, taught us when to go all out and when to rein ourselves in; all the while keeping a strict eye on the English used by us and the facts we were peddling. After retirement, she had moved to London with her British husband Guy and children Anjali and Roy. The last time I bumped into her was on a street in London. She had exchanged her elegant saris for natty slacks and was as warm and friendly as ever and asked me a hundred questions about people in Mumbai.”

     
  • BCCL will license 'Femina Flaunt' to Shoppers Stop, to design, develop, and retail the brand, exclusively across Shoppers Stop stores

    Femina flaunts partnership with Shoppers Stop

    By A Correspondent

     

    Pardon the forced use of the word flaunt. But the occasion demanded it. Shoppers Stop and Bennett, Coleman & Co. Ltd. (BCCL) announced a strategic partnership to extend Femina, one of BCCL’s flagship brands, into the consumer products space. As part of this unique ‘co-create and co-own’ partnership, BCCL will license ‘Femina Flaunt’ to Shoppers Stop, to design, develop, and retail the brand, exclusively across Shoppers Stop stores, in the core fashion categories – apparel, footwear, accessories and bags. Flaunt is the retail identity developed by BCCL for Femina.

     

    Vineet Jain

    Commenting on the partnership, Vineet Jain, Managing Director – BCCL, said, “This is in line with our brand extension strategy to partner with the best-in-class players to unlock immense hidden value in many of our marquee brands. As a group, we’ve always been ahead on the innovation curve, and this partnership is another such example.”

    Govind Shrikhande, Customer Care Associate & Managing Director, Shoppers Stop Ltd. added “In line with our brand philosophy of ‘Start Something New’, we have embarked on a new partnership with the BCCL group to launch ‘Femina Flaunt’ in our stores.  The premium positioning of this brand fits seamlessly into our diverse portfolio of premium brands. We are positive that ‘Femina Flaunt’ will be a huge success with our discerning customers.”

    The ‘Femina Flaunt’ range will be retailed exclusively through 300-400 sq feet of dedicated shop-in-shop space, within Shoppers Stop stores. The range will be launched in the Fall-Winter season this year, and will be available across 20 Shoppers Stop stores to begin with, and going upto 50 stores by year-3.

     

    ‘Femina Flaunt’ range is being developed for the premium space, targeting today’s urban, independent, progressive and discerning woman, who is 25-35 yrs old, working and residing in the top 25 cities.

     

  • The head of Times Conferences and TimesPro will take charge as Tarun Rai moves on after a seven-year stint

    Deepak Lamba to take charge of WWM as Tarun Rai to move on

    By A Correspondent

     

    Deepak Lamba

    It wasn’t called the seven-year itch for nothing. Former adman Tarun Rai who’s had a great run as CEO of World Wide Media (WWM) has decided to move on.  He helmed the organisation since February 2008.

     

    And taking charge of WWM will be Deepak Lamba who is currently helming Times Conferences and Times Centre of Learning (with initiatives like TimesPro etc). Mr Lamba holds the designation of President, Bennett, Coleman and Company Ltd since June 2012. He joined BCCL after being Business Head of Bloomberg TV India channel. Before spending two years at the business news channel, he was with MTV for a four-year period. Mr Lamba will continue to hold charge of the learning and conference divisions.

     

    Tarun Rai

    While Mr Rai confirmed the development to MxMIndia, he did not reveal his next move. Prior to WWM, he worked with ad agency network JWT for nearly 20 years. His last position at JWT was that of Managing Partner. Mr Rai will continue till end-February.

    Mr Lamba was not available for comment, thought MxMIndia learns the announcement of his appointment as head of WWM was made late last week week.

    WWM is the publisher of popular magazines Filmfare and Femina along with a variety of others like Food Food, Lonely Planet, Top Gear amongst others.

     

  • The objective was to engage with the millennial woman of today while driving connect with brand Femina

    DDB Mudra West launches new campaign for Femina

    By A Correspondent

     

    DDB Mudra West launched Femina’s new positioning and tagline “Be Unstoppable” through a unique and disruptive marketing approach. First in a series of initiatives, Femina unveiled their new positioning and tagline through a powerful and provocative cover  for their July issue titled ‘My Body, My Rules’, with cover girl Huma Qureshi.

     

    The objective was to engage with the millennial woman of today while driving connect with brand Femina.

     

    The creative process followed was to choose a unique and disruptive marketing approach by creating interventions that bring alive the ‘Unstoppable Mantra’ and drive engagement. The cover which is the brand’s most valuable space was used as a platform to communicate “Be Unstoppable”.

     

    The first issue ‘My Body, My Rules’ exemplified the brand positioning, saluting women who’ve chosen to go beyond conventions and refuse to be boxed into someone else’s definition of perfection. Using a striking visual of Huma Qureshi juxtaposed with the ‘ideal’ body form of a mannequin the issue makes a powerful point about body image. The issue campaign encouraged women to embrace their bodies – perfections and imperfections alike.

     

    A differentiated approach to traditional brand campaigns, Femina intends to roll out a series of interventions throughout the year to bring alive its ‘unstoppable’ message.

     

    Going forward, Femina will also be playing up the brand thought of ‘Be Unstoppable’ through a thematic campaign across Print and Digital mediums as well as B2B ads. The thematic campaign brings alive the brands unstoppable mantra as poster ads for the new woman of today. The ads cover a range of topics like career, relationships, beauty, fashion etc.

     

    Tarun Rai

    Elaborating on how Femina has changed the game in the last five decades, Tarun Rai, CEO, Worldwide Media says, “Over the last five decades Femina itself has been unstoppable. It has always been progressive, always championed the modern Indian woman, always inspired her to achieve more and celebrated her successes. And Femina has succeeded and grown in stature because it has continuously changed itself and stayed relevant to its readers. In a sense Femina epitomises the journey of the modern Indian woman in the last five decades. Our new tag line – Be Unstoppable – captures Femina’s belief that modern Indian women have the confidence today to live their lives on their terms and achieve more.”

     

  • The courses being offered by this academy will be in subjects pertaining to self enhancement skills that matter to today's modern Indian women

    TOI unveils Femina Believe academy for women

    By a correspondent

     

    Borrowing a leaf from the legacy of Femina  and its connect with the modern Indian women, The Times of India Group has launched ‘Femina Believe Learning Academy’, a first of its kind learning academy in India. Targeted towards women from all walks of life, the practical and contemporary courses being offered by this academy will be in subjects pertaining to self enhancement skills that matter to today’s modern Indian women in their professional and social life.

     

    Extending the group’s presence in the field of education and training, Femina Believe will be a part of the ‘Times Center for Learning’, which was launched last year.

     

    The academy aims at empowering women through the power of training and will conduct short intensive workshops in a variety of subjects ranging from personality enhancement to culinary skills.

     

    As a part of the brand launch campaign, Bollywood actress Kangana Ranaut will be the face of the brand.

     

    Speaking at the launch, Kangana Ranaut said, “I am delighted and honoured to be a part of Femina Believe. This empowering initiative will help women to transform and manage everyday pressures of life with the help of practical workshops and discover a brand new self.”

     

    Women can choose from an array of courses mentioned on the academy’s website. Definitive learning, practical curriculum and a high level of interaction will be the core focus of these courses and will be conducted by best in class professionals, who will combine their unrivalled experience in subjects with training skills par excellence.

     

  • The Times of India has tied up with Dream Theatre for a a licensing deal with the iconic magazine brands

    Filmfare, Femina ink deal for brand extensions

    By A Correspondent

     

    Mumbai-based brand management and licensing firm Dream Theatre Pvt Ltd has entered into a partnership with The Times of India Group to take its magazine brands Filmfare and Femina toward brand extensions after this unique arrangement.

     

    Jiggy George

    Commenting on this deal, Jiggy George, CEO and founder of Dream Theatre Pvt. Ltd. Said: “We are thrilled to partner with Times Group on their iconic brands of Femina and Filmfare. This ushers in a new era in licensing in India and opens up new and exciting prospects for partnering with and leveraging Femina and Filmfare in hitherto unexplored products and services.”

     

    The Indian licensing market is valued at $450 million at retail and now has a further fillip with the growth of publishing licensing, notes a communique, adding: “The avenues for brand extensions for both magazines are enormous and across sectors. The entertainment magazine Filmfare, having stood for the best of cinema and film personalities is a valuable proposition for forays such as restaurants, cafes, apparel, gifts and themed entertainment. On the other hand, Femina has been the voice of the changing, modern Indian woman and its brand extensions will be intriguing too. From the rapidly changing fashion and accessory market to women’s lifestyle and personal care products, there are a number of doors to open.”

     

  • The magazine will have 10 issues a year and target beauty professionals across the country

    Femina forays into B2B segment with Femina Salon & Spa

    By A Correspondent

     

    Bestselling women’s magazine Femina  has announced its its entry into the Business-to-business (B2B) magazine sphere with the launch of Femina Salon & Spa.  The magazine will target beauty professionals across the country. It will have 10 issues a year.

     

    Speaking about the launch, Tarun Rai, CEO, Worldwide Media said, “Beauty is a booming business in India. The numbers of salons and spas across the country are increasing every month. And so are the professionals in the space. Femina, has been in the beauty business itself for the past many decades. It has been advising its readers about the latest trends and products. We decided to leverage Femina’s knowledge of the industry and the Indian woman and produce a specialist magazine for the specialists in the beauty industry.”

     

    Tanya Chaitanya, editor, Femina , added, “When it came to launching a beauty manual, a go-to guide for all those in the salon and spa business, it became Femina’s prerogative to introduce to the industry a high-quality product that focuses on all trends and techniques that are tried-and-tested for the Indian market.”

     

    Femina Salon & Spa was launched in Mumbai recently. Other than the flagship English edition, Femina is also published in Hindi and Tamil.

     

  • DDB Mudra used crowdsourcing via social media to get readers to develop and execute the editorial and design content for the entire issue

    Made By You issue makes Femina a crowdsourced hit

    By A Correspondent

     

    Crowdsourcing, a technique being increasingly employed by marketers, has been used to create logos, movies, books, etc. Femina’s ‘Made by You’ issue is a move to get readers to develop and execute the editorial and design content for the entire issue.

     

    Marketing is inbuilt into the publishing of this issue, and every author is a potential word of mouth marketer. Femina Made by You is thus a bridge in terms of being able to merge the world of publishing and marketing.

     

    Tarun Rai

    Tarun Rai, CEO, Worldwide Media, said, “Worldwide Media has grown at a furious pace. From just four magazines four years ago, we now have 13. And as a publishing house we have been leading from the front. Femina Made By You is another first for the magazine industry. A crowd-sourced issue, at the scale we have visualized it, is unprecedented. And it is only appropriate that it is Femina that is bringing it out as there is no other English women’s magazine with the stature and readership that Femina has.”

     

    Tanya Chaitanya, Editor, Femina said, “Femina Made by You is exactly what it promises to be. An issue made by the real women who have always been our core focus. A Mumbai reader’s take on relationships, a Delhi girl’s hunt for the latest It bag, a Kolkata woman’s expertise in the kitchen, a Chennai career girl’s tips on being a 9-to-5 ninja – it’s all trending here.”

     

    DDB Mudra used simple techniques for crowdsourcing and keeping the technology in the background while developing this issue. The techniques included Facebook, Twitter, Pinterest. To start with, a Facebook app – “Made By You Issue” – was created on the Femina Facebook page. The app focused on a simple idea that ‘If you’ve got a story, we’ve got the space’.

     

    The second initiative was to introduce the contributors to the Femina India editorial team. The team ‘met’ select authors via Google Hangouts. The objective of this meet was to bring women from different corners closer and give them a single platform to discuss and share their ideas. Finally a filtering process was used for the entries that would finally get featured in this magazine. Here the Femina India editorial team led by the editor, Tanya Chaitanya, was involved.

     

    Besides receiving entries from metros in India, there was participation from non-metros as well including Dehradun, Panchkul, Jalandhar, Pune, Hyderabad, Chandigarh, Jaipur, Lucknow, Ahmedabad, Ludhiana, Indore, Guwahati, Jalandhar, Bhopal, Kanpur, Nagpur, Amritsar and Surat.

     

    Statistics:

    Facebook

    1.Daily people talking about Femina: 1,20,394(total)

    2. Daily total reach: 2.97 million (total)

    3. Daily total impressions: 12.1 million (total)

    4. Friends of fans reached: 40 million

    5. Fans added: 41, 435

     

    Twitter

    1. Total followers: 10,650

    2. Tweets done: 1578

    2. Re-tweets received: 688

    3. Potential impressions: 17 million

    4. Potential reach: 12 million

    5. Mentions: 4,320

    6. Followers added: 692

    7. Blogger coverages: 30

     

  • At the second edition of the L'Oréal Paris Femina Women Awards, 'Women of worth' take center stage

    Femina takes the lead in recognizing India’s top women achievers in India

    Femina – India’s first and largest read women’s lifestyle magazine in association with iconic beauty brand – L’Oreal Paris hosted the second edition of L’Oreal Paris Femina Women Awards 2013 on March 19 in Mumbai. The awards celebrated ‘Women of Worth’ in India, honoring women across 17 categories including science, business and entrepreneurship, sports, art, education, television and music among others.

     

    Femina as a brand has always been synonymous with celebrating women and their achievements and has done pioneering work in putting these achievers in the spotlight for the last 50 years.

     

    Sharing his views on organizing these awards, TarunRai, CEO, World Wide Media said, “For five decades Femina has been the friend, philosopher and guide to the modern Indian woman. It has inspired as well as celebrated her achievements. And over these years Femina has grown to become India’s largest English women’s magazine. It is, only appropriate that Femina is awarding the Tangram trophy to women across 17 diverse categories. And we are happy that we have a like-minded brand, L’Oreal, partnering us in this endeavor”.

     

    The evening saw distinguished women from various walks of life such Mary Kom, ShabaniAzmi, Nandita Das, VidyaBalan, Lisa Haydon and Sakshi Tanwar among many others being felicitated for work done in diverse fields. L’Oreal Paris Brand ambassadors Sonam A. Kapoor and Aishwarya RaiBachchan along with FarhanAkhtar, DiyaMirza, KunalKapoor, Nandita Das and the esteemed jury members presented the awards.

     

    ManashiGuha, Marketing Manager at L’Oreal Paris said,”L’Oreal Paris has played a key role in the empowerment of women via its landmark slogan, “Because You’re Worth it”. Today, with the L’Oreal Paris Femina Women Awards we are going even further in our quest to recognizing the contributions of Women of Worth. The winners chosen today are perfect examples of women with extraordinary accomplishments, outstanding leadership qualities and exceptional commitment to the communities around them. We congratulate these women of worth and hope that they continue to strive towards a better society.”

     

    With power packed performances by ShubhaMudgal, The Diva Project- Manasi Scott and an act from the critically acclaimed play ‘The Vagina Monologues’ the ceremony unabashedly brought alive the essence of womanhood in India and made the evening an occasion to remember.

     

    Rounding off a successful second year of the awards Tanya Chaitanya, Editor, Femina said, “The L’Oreal Paris Femina Women Awards 2013 have gone a step further this year. This time we have made an all-out effort to introduce you to the unsung women who make a difference around us right from art to business, environment to science and technology. Not all the women on our nominee list are well known, but we promise you: each one of them is worth it.“

     

    The winners were selected by an esteemed panel of judges that consisted of achievers from across various fields like:

    Sudha Murthy, Chairperson, Infosys Foundation

    GauriShinde, Ad-film and feature film director

    Neeta Lulla, Fashion stylist and costume designer

    MeeraSanyal, Chairperson and Country Executive for Royal Bank of Scotland Group (RBS Group)

    SeemaBiswas, Film and Theatre actress

    Pierre-Yves Arzel, MD L’Oreal India

    Tanya Chaitanya, Editor, Femina

     

    L’Oreal Paris Femina Women Awards was setup in 2012 by two formidable women-centric brands Femina and L’Oreal Paris to honor and provide a platform for women achievers who have done exceptional work in their respective fields. Held on an annual basis, the property will continue to highlight all these worthy women and the work done by them and keep bringing more worthy women to the forefront.

     

    Winners of the second edition of L’Oreal Paris Femina Women Awards 2013

     

    About Femina India:

    Femina was first published in July 1959 and for over 50 years now, Femina, India’s first and largest read women’s English magazine has long been the definitive life and lifestyle guide for progressive woman. It is owned by Worldwide Media, a wholly owned subsidiary of the Times Group.  Femina is a magazine, published fortnightly in India. It primarily features articles on relationships, beauty and fashion, travel, women, cuisine, and health and fitness. It also features articles on celebrities and cultural facets of Indian women.

     

    About L’Oreal Paris:

    Present in more than 120 countries, L’Oreal Paris provides accessible luxury for all those who demand excellence in beauty. A philosophy which stems from the research carried out in our laboratories and our will to make professional expertise accessible. Icons of the arts, fashion and beauty, our spokespeople are passionate and talented individuals. These women and men of all ages, looks and origins are sources of inspiration for our generation thanks to their vision, engagement and talent.  Some of the iconic & innovative products from the L’Oreal Paris portfolio available in India are Excellence Crème, Total Repair 5 hair care, Youth Code, Hydrafresh, Volume Million Lashes Mascara, Colour Riche lipsticks and True Match foundations.

     

    L’Oreal Paris truly believes that, whatever your age, gender, ethnicity or look, “you’re worth it”.

     

    For further information please contact:

    Neha Khetan | Genesis Burson-Marsteller

    Neha.khetan@bm.com  | +91 9820249045

     

  • Femina roped in the digital agency Foxymoron to celebrate its anniversary issue, which is about creating and reliving memories

    FoxyMoron asks Femina readers to slow down

    By A Correspondent

     

    In an attempt to shut off from the streams of opinions at Twitter, unceasing parade of people living their lives in fast-forward on Facebook, to enjoy life and to relive the great moments without rushing, Femina roped in Foxymoron for their digital campaign.

     

    Femina’s anniversary issue, which hit the stands in November, celebrates slowing down, choosing the scenic route and taking a deep breath. Tanya Chaitanya, the editor of Femina, said, “Exhale! Femina’s anniversary issue tells you to do just that. In a world where time is at a higher premium than real estate, it’s smart to invest time in yourself — to find a hobby, to catch up with friends, read all the books in your bucket list… Femina’s 53rd anniversary issue asks you to relax, revel, recharge.” Soela Joshi, brand publisher, Femina, added, “The issue won’t tell you how to make more time; you’re already a pro at it. But it has a few ideas for what you can do with all that time you’ve saved up from years of rushing around.”

     

    Aiding Femina in communicating this message was the digital agency, FoxyMoron. Starting November 14, FoxyMoron brought this message alive on the digital platform via an innovative and comprehensive campaign on a variety of mediums like Facebook, Twitter and Pinterest.

     

    Harshil Karia, Founder & Online Strategist at FoxyMoron, said, “The brief was about rewinding and going back in time. Femina creates digital campaign for its every issue. This time, however since it was the anniversary special, we created the campaign in three phases. The first phase asked the women to switch off from browsing the internet, women to make time and enjoy the smaller pleasures of life and unwind. The second phase was about completing the story wherein, Femina released two lines, which started to a story. Fans, followers and pinners continued that story from there and take it forward to their desired end.” A new story was released every day, According to Karia, this gave the readers a chance to ponder and do something they always wanted to do but didn’t have the time for.

     

    The third phase is yet to come. Femina will be running a contest on its digital channels that ask women to express a moment in their life that they wish they could rewind and relish. And three lucky winners chosen by Femina will be given the chance of a lifetime to actually relive that special moment that they did not do justice to the first time around.

     

    The contest targeted at 25-40-year-olds has garnered fantastic response, according to Karia. He said, “On the first day of the campaign, about 650 women took part. We had a special application built around this campaign, which helped us to create higher engagement rate. Till date, we have received about 600 stories asking to relive the moment. “The content performed well for the brand,” he asserted. The 15-day campaign will end on November 30 as Femina gets ready for the next issue.

     

  • The awards will commemorate women achievers’ across all spheres, with a panel of well-known names to select winners.

    Femina, L’Oreal announce Women Awards 2012

    By A Correspondent

     

    Women’s lifestyle monthly Femina in conjunction with beauty products brand L’Oréal Paris has announced the launch of women’s awards property ‐ the L’Oréal Paris Femina Women Awards 2012, in association with Rasvihar, to be held in Mumbai on March 22, 2012.

     

    The first ever L’Oréal Paris Femina Woman Awards will celebrate and honour the most accomplished women in the fields of art, music, education, business, social activism and cinema for their talents, grace and ability to inspire. The jury includes names from photography, film and the corporate world such as Gayatri Ruia, Jatin Kampani, Nandita Mahtani, Nathalie Gerschtein, Priya Dutt, Sulajja Firodia Motwani, Tanya Chaitanya and Zeenat Aman will choose the winners across various categories.

     

    Readers are also invited to vote for The Man We Love, The Woman We Love, and The Favourite Face of a Cause by visiting www.facebook.com/feminawoman. They can also participate in the L’Oréal Paris ‘Who’s worth it to you?’ contest by logging on to www.lorealparis.co.in. Commenting on the announcement, Tarun Rai, CEO, WWM said, “Indian women are making their mark in diverse fields including in the traditional male bastions. The L’Oréal Paris Femina Women Awards are both a celebration and a recognition of the achievements of Indian women in arts and entertainment as also science and business. Femina believes that the modern Indian woman can be all that she wants to be and these awards are a tribute to this belief. And we are very happy that L’Oréal Paris is our partner in this celebration.”

    Tanya Chaitanya, Editor, Femina said, “The first‐ever L’Oréal Paris Femina Women Awards set the spotlight on how much a woman can achieve if she believes in herself. Femina, having known the Indian woman for more than 50 years, hopes that the inspiring stories behind each of our winners will help our readers realise their own strength. To women power!”

    Nathalie Gerschtein, Director of L’Oréal Paris in India said, “Our legendary signature – “Because you’re worth it” – has empowered women over the past 40 years. These four timeless words are a reflection of women’s potential to express themselves. L’Oréal Paris is not just a leading beauty brand, but also a brand that embodies self‐confidence and empowerment. Today, being a L’Oréal Paris woman means being an individual with a charismatic personality, a determined outlook and a strong personality. We are happy to honor such women by partnering with Femina to host our first Women awards.”

    Readers can vote in the categories of Woman We Love; Man We Love; and Face of a Cause.