By A Correspondent
| [youtube width=”400″ height=”225″]http://www.youtube.com/watch?v=rXrE1Apj9bE[/youtube] |
The Zee Network hopes to repeat the popularity of its once popular Zee Horror Show with a new programme called ‘Fear Files’. The show will focus on events that are experienced by those who have lived to tell their story.
“Horror has been a part of our lives for years now. Almost all of us have heard stories of paranormal activities – some of us believe in them and some don’t. But there is no denying the fact that it hasn’t touched our lives. So, through this show we want to tell real life stories of people who have experienced the unexplainable,” said Sukesh Motwani, fiction programming head, Zee TV.
- Sukesh Motwani
He added: “But this time around we have kept the gory details out. One can call it “intelligent” horror.” Fear Files was shot at haunted locations in a drama-documentary style. Thorough research was done for each story and at the end of each show, a paranormal expert will share the rationale view on all unnatural phenomena. The 26-episode show will go on air from June 30.
Talking about the weekend late night (10:30 pm) slot, Akash Chawla, Senior Vice President and head -marketing, national channels, Zee TV said that he is keeping his fingers crossed: “Data suggests that the weekend 10:30pm slot has been doing well. And since the show will be aired right after DID Little Masters, we hope to cash in on the slot. Also, the genre cuts across age-groups and gender and as many find it intriguing; we hope our TG (25-44 age-group) won’t be disappointed in the show.”
- Akash Chawla
The channel is going all out to market the show. “Apart from promoting the show on our channels, there are going to be a lot of innovative print ads as well. Also, this time, we plan to spend around 12 per cent of our marketing budget on the digital platform,” said Mr Chawla.
“Marketing such shows is definitely a challenge,” he added. Innovative ways have thus been lined-up to promote ‘Fear Files’ as the channel felt that people have grown up and want to see something ‘reasonable’.