MxMIndia

Tag: FCUK

  • Rolls out a 35-second ad film

    Siddhant Chaturvedi is FCUK brand ambassador

    By Our Staff

     

    British brand French Connection, along with Myntra, has announced actor Siddhant Chaturvedi as its first brand ambassador in the country. The campaign featuring Siddhant showcases the brand’s new range of fashion fits and the ad campaign is visible across regions and various mediums.

     

    Notes a communique: “Siddhant has made a promising start to his acting career with stunning performances in Inside Edge, Gully Boy, Gehraiyaan and Phone Bhoot. With a slew of exciting movie projects lined up and a thriving fan base, the actor is sure to leave a mark in the minds of the audiences. With him at the helm, French Connection’s new campaign is set to build stronger brand salience with its young and sophisticated audience cohorts across top metros and tier 1 cities in the country.”

     

     

  • FCUK will be supported with a 360-degree campaign including digital and activation that will roll out parallel to distribution and retailing

    Cut The Crap bags FCUK Innerwear’s creative mandate for India

    By A Correspondent

     

    Oban Fashions, Rupa & Company’s wholly owned subsidiary that has acquired exclusive licence from French Connection Limited to develop, manufacture, market and sale innerwear and related products with the by Advertise” href=”#31281213″> Brand name ‘FCUK’ in India, has appointed Mumbai-based Cut The Crap (CTC) as its creative agency.

     

    “I am delighted to announce our partnership with Oban Fashions for FCUK and French Connection Innerwear,” said Jagdish Acharya, Founder & Creative Head of Cut The Crap (CTC).

     

    Commenting on the appointment, Siddhant Agarwal, Director, Oban Fashions said, “FCUK is a cult brand and we needed an agency with passion and dedication to bring the glory it deserves.

     

    We decided to go with CTC because of their brand understanding and cutting edge creative interpretation. FCUK is all set to occupy center stage in premium innerwear segment in the coming years and I am happy to have CTC partnering us towards that goal.”

     

    FCUK will be supported with a 360-degree campaign including digital and activation that will roll out parallel to distribution and retailing.