MxMIndia

Tag: FCBUlka

  • Assumes title set by The One Club for Creativity and The 3% Movement

    FCB’s Gayatri Sriram only Indian to assume ‘Next Creative Leader’ title

    By A Correspondent

     

    Gayatri Sriram

    The One Club for Creativity and The 3% Movement, the advertising industry voice for gender equality and diversity overall, announced the 10 winners of their joint Next Creative Leaders global awards programme for 2018 at this year’s 3% Conference in Chicago.

     

    Among this year’s winners is Gayatri Sriram, digital creative head at FCBUlka in New Delhi. Developed collaboratively by the organisations in 2015, Next Creative Leaders identifies and celebrates talented creative women who are making their mark with both great work and a workplace perspective on diversity that helps change the industry for the better. While most of the 2018 honorees currently work in the US, the programme has a strong global element with three winners located outside the US and half of this year’s winners originally from other countries.

     

    The winners for 2018 are:

    Nedal Ahmed, copywriter, Droga5, New York, NY, USA

    Lama Bawadi, copywriter, Leo Burnett, Beirut, Lebanon

    Maddy Kramer, art director, Saatchi & Saatchi, New York, NY, USA

    Julie Matheny, associate creative director, Droga5, New York, NY, USA

    Mietta McFarlane, copywriter, Droga5, New York, NY, USA (originally from Sydney, Australia)

    Krystle Mullin, associate creative director, RPA, Santa Monica, CA, USA (originally from Toronto, ON, Canada)

    Evelina Rönnung, art director, Forsman & Bodenfors, Stockholm, Sweden

    Jessica Shriftman, art director, Wieden+Kennedy, New York, NY, USA

    Gayatri Sriram, digital creative head, FCBUlka, New Delhi, India

    Lizzie Wilson, associate creative director, McCann New York, NY, USA

     

    Said Kevin Swanepoel, CEO, The One Club: “The One Club for Creativity has a long-standing commitment to providing programming that helps solve the industry’s diversity problem as opposed to just talking about it. We created our own Inclusion and Diversity Department nearly a decade ago, and are proud to support programs like Next Creative Leaders that identify, elevate and give voice to those who are making a real difference. They are the ones who are opening the door and inspiring the next generation of women who follow in their footsteps.”

  • FCBUlka appoints Joy Das as Media Director – Digital

    By a correspondent

     

    Joy Das

    FCBUlka Interactive has appointed Joy Das as Media Director – Digital. With the rapid growth that the FCBUlka Interactive arm has been clocking, it was only imperative to make a hire at this level to handle some of its key accounts.

     

    Joy has tremendous experience in the digital space with over 10 years of focused digital media specialization. Being a well-entrenched digital expert, Joy boasts of an enviable twitter following of over 17,000 tweeters and a unique and inspiring blogger network. He also brings with him deep knowledge of Digital Media Mix Modelling Tools which ensure high efficiency and measurable response.

     

    Prior to his stint at FCBUlka Interactive, Joy has worked on a gamut of brands like eBay, ITC, Tata Docomo, MTV, among many others.

     

    FCBUlka Interactive has a long and impressive client list and works with Amul, TCS, Tata Chemicals, Abbott Healthcare, Wipro, ITC, Bausch & Lomb, Nerolac, ICICI Bank, World Vision, FabIndia,  Tata Housing to name a few. Joy will provide leadership to the digital media duties of several of these accounts and will lead a team of over 10 digital media planning and buying professionals.

     

    Commenting on Joy Das’ appointment, Satish Ramachandran, Senior Vice President, FCBUlka Interactive, said, “We are growing at a scorching pace and digital is well poised to become a key medium for many of our Group’s clients. Our Interactive team’s strength is now over 50 members. We have been consistently investing in talent and technology to ensure we are ahead of the curve. Joy’s experience will be of immense value for us to maintain our growth rate.”

     

  • Effective 4.30 pm IST, 10th March 2014, the global network will be called FCB

    Drafting its way to FCB

    By a correspondent

     

    The wheels were set in motion about six months ago when after becoming Global CEO of Draftfcb, Carter Murray announced a change in name to FCB (Foote, Cone & Belding). Now effective 4.30 pm IST, 10th March 2014, the global network will be called FCB.

     

    The India operation will be called FCBUlka Advertising Pvt. Ltd. and will incorporate new changes in its identity including a new logo. The colors in the logo have been drawn from the colors of the flags of the world, symbolizing the heritage, equity and flavor of the local advertising company and the wide network reach. The diagonal line through the letter B and the letter U of Ulka signifies the importance of the local brand name alongside the global name.

     

    Commenting on the new brand name and identity, Nagesh Alai, Group Chairman, FCBUlka said “FCB has a tremendous 140 years equity globally and in India Ulka has a 50 years plus great heritage. FCBUlka will continue to deliver on the integrated offering to its clients and stay focused on what it has been doing over the years – Making Brands Famous and Making Clients Rich.”

     

    Commenting on the new change in the identity, Murray said, “I believe it’s a really great time for FCB. We have terrific talent and some early momentum. There’s a lot of potential here and I’m excited for our future.”