MxMIndia

Tag: FCB Group

  • Designed to elevate the culture of creativity

    FCB announces Creative Council for India

    FCB Group has launches its Creative Council in India. According to a communique, the Council is designed to elevate the culture of creativity, embrace new-age problem-solving, and set global benchmarks for exceptional work across the group by leveraging new-age tools using technology and data.

    Said Dheeraj Sinha, Group CEO of FCB Group India & South Asia: “At FCB Group India, we believe that creativity is the heart of everything we do. The launch of the Creative Council is a testament to our commitment to ‘Creativity is an economic multiplier’, fostering an innovative, creative culture and continually pushing the boundaries of what’s new. This council will work together to solve real client problems, enabling us to deliver work that not only meets but exceeds the expectations of our clients and the industry at large.”

  • To promote the ongoing creative revolution

    FCB Ulka names Hemant Shringy as new CCO

    Hemant Shringy
    Hemant Shringy

    FCB Ulka has onboarded Hemant Shringy as its new Chief Creative Officer (CCO).

    Shringy will partner CEO Kulvinder Ahluwalia to lead the FCB Ulka offices across the country.

    Dheeraj Sinha
    Dheeraj Sinha

    On the appointment, Dheeraj Sinha, FCB Group CEO of India and South Asia, said: “Our focus on building a new-age agency demands fresh perspectives. At FCB, our goal is to unite top-tier creative talent and demonstrate that creativity serves as an economic multiplier. Hemant’s track record of delivering outstanding creative solutions, resulting in brand recognition and business expansion, positions him ideally as the creative helm for FCB Ulka.”

  • To drive business growth

    FCB India appoints Ashima Mehra as CEO

    Ashima Mehra
    Ashima Mehra

    FCB India, part of the FCB Group has appointed Ashima Mehra, as the new Chief Executive Officer (CEO). She was last with Leo Burnett India where she served as an Executive Director.

    Notes a communique: “As FCB India’s new CEO, Ashima will be responsible for overseeing the agency’s operations, driving business growth, nurturing client relationships, and fostering a culture of creativity and innovation.”

  • It urges Mumbaikars to honk less, and create a noise-free and stress-free commute

    FCB Interface executes ‘Punishing Signal’ campaign for the Mumbai police

    By A Correspondent

     

    You’ve already seen this on the Whatsapp circuit or read about it on the front page of The Times of India a few days back. FCB Interface has enable the Mumbai Traffic Police to offer an innovative solution called The Punishing Signal. FCB Ulka has of course been partnering the Mumbai Police with billboard creatives at the Chowpatty-Gamdevi-Babulnath Road junction.

     

    Said Madhukar Pandey, Joint Commissioner of Police (Traffic), Mumbai Police:  “Honking is bad habit and an act of traffic indiscipline. Unfortunately, many Mumbaikars indulge in reckless honking. Honking causes noise pollution, hurts the eardrums, increases heart rate, creates traffic confusion and causes stress. Unnecessary honking is a menace which everyone recognizes but does little to curb. This small experiment is one of many attempts by Mumbai Police to create better road discipline in Mumbai. Hopefully, it will encourage Mumbaikars to honk less, and create a noise-free and stress-free commute.”

     

    As a part of the campaign, the first leg of activation was tested in Mumbai at important junctions that are most prone to heavy traffic such as CSMT, Marine Drive, Peddar Road, Hindmata and Bandra. And the film gives one glimpses of the confused honking Mumbaikars who honked, waited, honked and learnt it the hard way, that honking is not the way out.

     

    Shedding light on the creative idea, Robby Mathew, Chief Creative Officer, FCB Interface, said: “Sometimes, the stick works better than the carrot. And a signal that gave us a gentle rap on the knuckles for honking unnecessarily, seemed like a good idea to me”.

     

    Added Rohit Ohri, Group Chairman and CEO 0 FCB Group: “We have been partnering Mumbai Police for many years now. Noise pollution is a big problem in our cities. This new initiative is a fantastic creative solution for bringing about awareness and a behaviour change amongst the drivers in Mumbai.”