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Tag: FCB Global

  • The FCB Global Vice Chairman was elected the new Chairman of the CAAAA at the AGM held on April 21

    Nagesh Alai is Chairman of Confederation of Asian Ad Agencies (CAAAA)

    By A Correspondent

     

    Nagesh Alai

    The Confederation of Asian Advertising Agency Associations (CAAAA) has elected Nagesh Alai of the Advertising Agencies Association of India as the new Chairman at its Annual General Meeting held on April 21 2016 in Singapore. He replaces Harris Thajeb of PPPI (Advertising Agencies Association of Indonesia) who has completed his two-year term.

     

    Following his appointment, Alai who is also Vice Chairman, Global of FCB said: “The challenges faced by advertising businesses are similar across countries in Asia (and the world), only the degrees differ. Unbundling of services years ago lead to commoditisation of advertising services and now disintermediation is leading to disruptive changes. Remuneration and recruitment continue to be hurdles to the growth of the advertising industry. The industry’s relevance is and never will be in doubt regardless of the rapid technological advances; but the business model is slowly and surely undergoing seismic changes. Those who recognize this will do well; it will be a survival of the fittest.”

     

    “CAAAA will continue to focus on these issues and help navigate these challenges by changing mindsets,” Alai said,adding: “A key focus for us will be to remain relevant at the macro level and render practical services at the micro level. For e.g., facilitate cross border movement of talent across the region, this will help in splicing and grafting of new ways of thinking and working. The CAAAA team is all charged up.”

     

    The full line-up of the new Executive Committee are:
    Vice Chairman – Tateo Mataki, Japan Advertising Agencies Association, Japan
    Treasurer – Anthony Kang, Association of Accredited Advertising Agents, Singapore
    Secretary – Romie Chen, The Association of Accredited Advertising Agents of Taipei, Taipei

     

    Yang Hong Feng, China Advertising Association
    Angela Ng, Association of Accredited Advertising Agencies of Hong Kong, SAR China
    Jay Paik, Korea Association of Advertising Agencies, Korea
    Harris Thajeb, Advertising Agencies Association of Indonesia, Indonesia (also Immediate Past Chairman)

     

  • Sunil, who joins in from FCB Global, Kuala Lumpur, Malaysia, is a seasoned planner

    Contract brings Sunil Shetty as Strategic Planning Head, Mumbai

    By A Correspondent

     

    Contract Advertising, announced the appointment of Sunil Shetty, as Senior Vice President & Head, Strategic Planning at Contract, Mumbai.

     

    Sunil, who joins in from FCB Global, Kuala Lumpur, Malaysia, is a seasoned planner, skilled in delivering effective brand and communication solutions with leading global advertising agencies & corporates.

     

    Announcing his appointment, Rohit Srivastava, Chief Strategy Officer, Contract Advertising said, “Having been on the client’s side, Sunil brings with him a larger marketing & business perspective, which will be an asset, as we plan forward & growth strategies for our clients and their brands. His wider exposure to markets beyond India ensures a fresh, outside-in thinking that we are excited about tapping into, as we forge new forms of communication & engagement to reflect the changing realities of the consumer & media landscape.”

     

    Sunil has successfully led the planning function across offices in India and South East Asia, in an individual capacity and as a team leader. Sunil’s last assignment was working as Strategic Planning Director in FCB Kuala Lumpur, Malaysia; prior to which, he was Head of Planning for FCB Ulka, Mumbai. He has also worked with Ogilvy and RK Swamy BBDO in his previous role. Sunil has also been on the client’s side, has worked with companies such as Philips Lighting & ICICI Securities.

     

    Sunil has done his Masters in Marketing from Jamnalal Bajaj Institute of Management Studies, Mumbai and brings with him, over 14 years of marketing and communications experience.