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Tag: FCA India

  • The account is handled out of the Mumbai office

    Jeep retains Leo Burnett as its creative agency

    By A Correspondent

     

    FCA India, manufacturer of the SUV brand Jeep, has retained Leo Burnett as its creative agency after a multi-agency pitch. The agency has been the creative partner on the account for the past four years. The account is handled out of the Mumbai office.

     

    Rahul Pansare

    Speaking about the announcement, Rahul Pansare, CMO & Head of PR, FCA India said: “Over the past few years we have had some great work come out in our partnership with Leo Burnett. We are happy to be renewing our creative partnership with them and look forward to a great body of work in the coming years. Jeep is well established as global premium SUV brand and we need a partner who could best optimize our marketing strategy. In the pitch-process team Leo Burnett was best aligned with our vision and came with some very unique and innovative ideas that will help us achieve our goals.”

     

    Dheeraj Sinha

    Added Dheeraj Sinha, MD – India & Chief Strategy Officer – South Asia, Leo Burnett, “Jeep has been with us for about four years now and over the past few years, we have created some of the most iconic work. We are glad that this relationship continues to grow from strength to strength. We are confident that our new-age creative approach to solving business problems through data and technology will help weave a strong narrative for the brand which will further strengthen its position in India. We look-forward to a creating some more magic together.”

     

     

  • Conceptualised by Leo Burnett India, TVC emphasises the capability of the Diesel Automatic across the urban jungle

    Jeep Compass reveals off-roader in new ad

    By A Correspondent

     

    FCA India, manufacturer of Jeep Compass, recently added a new range of diesel variants in its line up with the versatile nine-speed automatic transmission. Positioned as ’Urban off-roader’, the Jeep Compass Diesel Automatic, in the latest TVC campaign created by Leo Burnett India, showcases its dual capability in urban traffic and also off the road.

     

    Speaking about the new campaign, Rahul Pansare, CMO & Head of PR, FCA India said: “Brand Jeep has always been about taking on tough challenges and doing things differently. Following the theme, TVC showcases the new Jeep Compass Diesel Automatic navigating effortlessly through a concrete jungle. The deep contrast neo-retro look of the TVC makes it standout in the clutter. Jeep’s DNA has been creatively highlighted in this TVC created by Leo Burnett and I think we have a memorable film here. We have already got positive reviews and I am sure this TVC helps strengthen the Jeep brand and deliver the expected results.”

     

    Added Rajdeepak Das, MD – India & Chief Creative Officer – South Asia, Leo Burnett: “Jeep is an iconic brand known for taking the road less travelled. Our latest campaign showcases the Diesel Automatic avatar of the Jeep Compass – India’s 1st ‘Urban off-roader’ taking on the urban jungle with ease. The visually striking and sleek film perfectly showcases the Jeep Compass taking on the challenges of the city and conquering them. To emphasize the beauty of this beast, we decided on a retro cool film with the soundtrack and visual style inspired by the evocative ‘golden era.”

     

     

  • This campaign has been conceptualised by Leo Burnett India

    Jeep Compass asserts its dominance with ‘This Is It’

    By A Correspondent

     

    FCA India’s SUV brand Jeep, has unveiled a new integrated campaign, ‘This Is It’, for its flagship model, the Jeep Compass. The campaign is conceptualised and created by Leo Burnett India.

     

    Speaking about the new campaign, Rahul Pansare, Head Marketing & PR – FCA India said: “The Jeep Compass doesn’t stand for anything mundane, mediocre or ordinary. It gives you the freedom from everything that shackles you to life’s mundaneness. The film shows a couple in their Compass, leaving behind everything that keeps them tied to the drudgery – jobs, cubicles, bosses, meetings, weekend trips to the supermarket and even the Saturday night trip to a mall or movie theatre, to name a few.”

     

    Added Rajdeepak Das, MD – India & Chief Creative Officer – South Asia, Leo Burnett: “The Jeep Compass is one of the most successful brands in the country. What is especially interesting is how it owns ‘outdoors’ as a space, in a way no other brand does. Our team has done an excellent job of communicating everything the Jeep stands for, into a great film. ‘Go anywhere. Do anything’ is a great start for the campaign.”

     

     

  • Starcom has the mandate for the media duties of FCA

    Performics.Convonix wins SEO mandate of Jeep India

    Performics.Convonix, part of Starcom India, has won the additional SEO mandate of Jeep India. Jeep belongs to the Fiat Chrysler Automobiles (FCA) India portfolio and Starcom has the mandate for the media duties of FCA.

     

    Said Sarfaraz Khimani, Co-CEO, Performics.Convonix:“This is a significant win for us. Performics.Convonix will enhance brand visibility, website traffic and will optimise business through online channels for Jeep India. The digitally astute auto-buyer wants to judge for himself. With realms of information available online, consumers are inundated and it is important to put what is relevant upfront. Our approach is to marry search with insights and analytics and to build for Jeep India a cohesive strategy so that consumers can discover useful information about the brand and access thumb-stopping content. A sound SEO strategy goes a long way in achieving business objectives.”

     

    Added Rahul Pansare, Head of Marketing, FCA India: “Performics.Convonix has a deep instinctive understanding of the Jeep brand and what auto-buyers are looking for online. Their analytical thinking and fresh approach to search will give the brand a greater edge versus competition. More and more consumers are going online for information todayand SEO gets the business found and noticed. Also, with Starcom as a media partner and Performics.Convonix as our Digital and SEO partner, we expect greater synergies in our offline and online communications.”

     

  • Rahul Pansare joins as Head of Marketing, FCA India and Sushant Balsekar as Head of PR & Corporate Communications, FCA India

    Fiat Chrysler strengthens core team with senior level appointments

    By A Correspondent

     

    Fiat Chrysler Automobiles (FCA) India announced senior level additions to its core team with Rahul Pansare joining as the new Head of Marketing and Sushant Balsekar, the new Head of PR & Corporate Communications. These appointments come at a significant time as FCA gears up for the launch of Jeep in India and also planning for the next generation of FIAT products.

     

    Both Rahul Pansare and Sushant Balsekar have vast and a variety of experience in their respective functions and come to FCA India after having worked extensively with global automobile corporations.

     

    Commenting on the two appointments, Kevin Flynn, President and Managing Director, FCA India Operations, said, “I am delighted to welcome Rahul Pansare and Sushant Balsekar to the FCA India team. They both are strong and dynamic leaders in their respective functions and will help strengthen FCA’s presence in India. They come in at a crucial time as we are steering the organization into an all-new phase of development.”

     

    Rahul Pansare

    Rahul Pansare, a Mechanical Engineer and Management post graduate, comes to FCA with 15 years of diverse experience in Sales and Marketing across domains such as FMCG, Entertainment and Automobiles. His association with FIAT goes back to 1999 when he started his career at FIAT India as an engineer. Prior to joining FCA he was the Head of Communications in Volkswagen Group Sales India and the Brand custodian for their entire range of products. He played a vital role in developing innovative campaigns and sustaining market share for the Polo and Vento Brands in India.

     

    Sushant Balsekar

    Sushant Balsekar, an Automobile Engineer has 16 years of work experience spanning Automotive Journalism, Automotive PR Consulting, Corporate, Product, Brand and Strategic Communications as well as Marketing Communications. Prior to joining FCA he was a dedicated Communications Consultant to General Motors India. Sushant has previously worked in Nissan Group of India, Ford India and Ford Asia Pacific and Africa in a variety of communication roles. Through his career in Automobile PR and Communications he led several product launches and external communications initiatives.

     

  • The campaign theme reinforces strong association with FIAT's key attributes- superior driving experience and build quality

    FCA unveils new brand campaign – “Crafted for Car Lovers”

    By A correspondent

     

    FIAT Chrysler Automobiles India revealed its new brand campaign, “Crafted for Car Lovers”. This would facilitate FIAT brand to resonate with Indian customers and enhance the brand appeal.

     

    The underlying theme of the campaign is based on the insight that Fiat Cars are designed for the true auto enthusiasts. The TVC effectively portrays the brand promise of superior drive and strong build quality. It depicts the entire Fiat Product line up including the two brand new additions, the Abarth 595 Competizione and the Abarth Punto.

     

    Speaking on this campaign, Kevin Flynn, President and Managing Director, FCA India said, “FIAT cars are for those auto enthusiasts and car lovers who rate superior driving experience and robust build quality above other parameters. Through this campaign we want to rekindle the trust in our loyal Indian FIAT fans. Our commitment towards the Indian market is massive. We are working aggressively and constantly innovating to provide the best of products and world class services to our customers. At FCA India we are also evaluating the market to introduce relevant products from FCA’s international stable.”

     

    Neville Shah, Group Creative Director, Ogilvy & Mather said “You speak to a true car lover you will notice that they really are not interested in the frills, that extra knob here and an extra sticker there. What really matters to them is the way the car grips the road when you throw her round a corner, the confident thud that you hear when you shut the door, the way the car will swallow potholes and smooth tarmac without hesitation. You will also notice that they feel that much more for their cars. And this is exactly what we also saw with the many Fiat owners. They understand cars and therefore they quickly get to the basics – the drivability, the build quality and most importantly that smile that refuses to leave their face after they have taken the car for a quick drive! Our new campaign salutes this car lover, this Fiat lover.”

     

    FCA India is undertaking a 360 degree communication approach across mediums including print and television, hoardings, radio, digital, testimonial films etc. which will run for a span of 45 days.