MxMIndia

Tag: FCA India Automobiles

  • Digitas is the agency behind the exercise

    ‘My Jeep Story’ represents bond of Jeep owners with nature

    By A Correspondent

     

    For many decades, the Jeep brand has been the calling of the off-road enthusiast. Jeep has now unveiled a film follows Kartick Satyanarayan, the co-founder of Wildlife SOS, an NGO that rescues and rehabilitates at-risk wild animals.

     

    Said Rahul Pansare, CMO & Head PR – FCA India Automobiles on the film: “My Jeep Story was created to celebrate the stories of Jeep owners who live a life that inspires many in a very unique and a special way. These are people who believe in Freedom & who live an exceptional Jeep Life – a life of adventures, passion, and accomplishments. Because at the end of the day, you don’t just drive a Jeep, you drive a lifestyle. And we are extremely proud of the life built by Kartick and Wildlife SOS. The team has done an amazing job in capturing Kartick’s story and his creditable contribution to Mother Nature.”

     

    Added Mark Mcdonald, EVP and Head of Creative, Digitas India: “We all talk about the importance of preserving our natural ecosystem, but here’s someone who truly walks the talk. Kartick’s story has everything – courage, nobility, and a cause that’s second to none. With everything going on in the world, he’s a beacon of hope that someone out there is spending every waking hour taking care of the planet and its residents. And it’s heartening to see Jeep – a brand so intrinsically woven into the outdoors and nature – help him further his cause and tell his story. A story that packs in all the emotions of the wild, and gives us a unique behind the scenes look into an incredible man and his mission.”

  • The billboard is around 25,000 square feet and equivalent to thirty billboards

    Laqshya executes 25k sq ft campaign for Jeep Compass

    By A Correspondent

     

    Laqshya Media Group has partnered with Jeep India to create a huge outdoor media installation for Compass, between Mumbai and Pune expressway.

     

    The billboard is around 25, 000 square feet and equivalent to thirty billboards. To formulate, it required 70 skilled craftsmen, 80,000 kgs of metal and 45 days to complete the project. The installation is 253 feet wide and 100 feet tall.

     

    Said Atul Shrivastava, CEO, Laqshya Media Group: “Laqshya has always given importance to its customers’ needs and understands the requirement in-depth. We chose India’s largest outdoor installation site to create a landmark for the Jeep Brand to showcase the brand’s motto of go anywhere and do anything. This was a challenging task and the efforts by the team were on a grander scale than ordinary. This is a beautiful example of how our teams across various functions come together to create something as mammoth as this. We are extremely proud to have developed a truly larger than life site for Jeep. The site stands out for all the efforts we have put into this. We are extremely proud of our campaign and the buzz continues stronger day by day.”

     

    Added Rahul Pansare, Head of Marketing & PR, FCA India Automobiles: “When it comes to the brand Jeep, nothing is ordinary and thus wanted to do something which has never been done. We partnered with Laqshya Media Group as they are the leaders in outdoor advertising to create an installation which stands for passion and adventure. We are very happy with this partnership as they helped us in creating a landmark site on one of India’s busiest highways.