MxMIndia

Tag: fbb

  • Ties up with NDMPL to promote brand

    FBB launches Holi campaign

    By Our Staff

    Fashion brand FBB has launched a Holi campaign – #FilterWaliHoli with a filter on Instagram. It has partnered with digital marketing agency NDMPL to launch a film, ‘Holi Ka Har Rang, fbb Ke Sang’ along with custom audio.

    Said Pawan Sarda, Head of Marketing and Digital – Future Group: “Festivals are an integral part of our Indian culture. Holi is yet another important festival that is celebrated throughout, across the country, by every individual. Celebrations have become so important, that people do not want to miss out on one another. Hence, we wanted to create something memorable, everlasting, and an overwhelming, fun experience for everyone to enjoy.”

    Added Natasha Saraogi, Founder, NDMPL: “This has been a wonderful experience. Creating this campaign has made my team and I, both reminisce on what we have missed out on. The process has been exciting and great, and we cannot wait to share this filter with each one of you. While the response is awaited, we dearly hope everyone enjoys this festival responsibly and in true spirit!”

     

     

  • Unveils a special collection of the tricolor inspired scarves

    Fbb celebrates Republic Day with #WearYourPatriotism campaign

    By A Correspondent

     

    Fashion brand Fbb is celebrating diversity through its latest campaign curated to commemorate the country’s 70th Republic Day. It has designed an exclusive collection of scarves that are inspired from the Indian national flag.  Using Tik Tok as a platform, Fbb has created a special rap that will connect instantly with the younger audience.

     

    Sharing his views on the campaign, Pawan Sarda, CMO, Future Retail said: “As a country, we are blessed to have a diversity like no other nation. 70 years now, India has come a long way and is still rooted to its culture. Wear your patriotism is a simple campaign that gives each one of us a way of showing our love towards our country. This campaign is also a small gesture of supporting the Indian army who guard us 24/7 because of which we live minute with a smile.”

     

     

  • The brand has a strong yet soft personality that matches with the superstar

    Buffalo launches ad campaign with ambassador Varun Dhawan

    By A Correspondent

     

    Fashion brand Fbb has created an ad campaign titled ‘Setting You Free’ featuring brand Buffalo’s ambassador Varun Dhawan to celebrate its 40th milestone.

     

    Celebrating the four-decade success Rajesh Seth, COO, Fbb said: “It’s not every day that we see brands successfully serve for forty years. We celebrate the 40th year of our iconic brand Buffalo with pride and are filled with gratitude for the undying support by our customers. We believe that this is just the beginning and are working towards achieving many more milestones.”

     

    Speaking about the campaign, Anand Subbarao, Co-founder, AndAnd Brand Partners Pvt. Ltd. Said: “When you have Varun as an ambassador for a popular brand like Buffalo, executing the campaign is a seamless process. The brand has a strong yet soft personality that matches with the superstar; which is why the film looks distinctly great.”

     

     

  • Fbb and Naezy unveil #India Ka Style anthem

    By A Correspondent

    Fashion brand Fbb has created a style anthem along with rap singer Naved Shaikh, aka Naezy. Fbb’s #India Ka Style anthem pictures Naezy rapping in different fashion avatars thereby celebrating fashion that is versatile from one wardrobe to the other. Created by Social Kinnect, the anthem is a musical burst with lyrics that connects straight with the consumers.

    Speaking about the anthem, Pawan Sarda, Group Head – Digital, Future Group said: “Music is liberating and extremely expressive especially when it comes to rapping. Fashion and music go hand in hand which is why we are delighted to have the rap guru sing the anthem for fbb. Naezy’s music is catchy and connects instantly with the audience just like the fashion we offer.”

    Added Chandni Shah, COO, Social Kinnect: “This has been one of those campaigns on our bucket list, and we believe that no brand would be a better fit for this collaboration than the extremely youth-oriented and on-trend fbb. Naezy is a youth icon, more so now than ever, and we are so excited to have the opportunity to work with him and his one-of-a-kind rapping style. As with all our other campaigns for fbb, we hope this one will help the brand scale even greater heights in the fashion retail space. Here’s to a long and fruitful collaboration!”

  • The thought behind this initiative is to enhance the user’s online shopping experience and make it easy and fun

    Fbb unveils its ‘Talk to fbbonline’ initiative

    By A Correspondent

     

    Fashion pret brand Fbb is set to reintroduce fbbonline, through its ‘Talk to fbbonline’ campaign. With an exclusive fbb bot, inclined to connect with online users and drive e-commerce.

     

    Said Prachi Mohapatra, Marketing Head at Fbb: “fbb has been a fashion destination for many. We wanted to provide the same fashion to our customers within the comfort of their homes. By launching the ‘Talk to fbbonline’ we wanted to offer our customers an easy access to their favourite fashion trends, through a simple command. With this campaign, we wanted to leverage the voice search technology and create a better connect with our audience.”

     

    Added Chandni Shah, COO, Social Kinnect: “Voice search is set to shake up the world of digital marketing this year, and it is the perfect time for a brand in the fast-moving retail space – like fbb – to utilise it. Enabling real-time communication with consumers, and creating yet another marketing touchpoint to increase one’s reach – voice search is here to stay. We’re excited to work with fbb on this on-trend campaign to reach more customers than ever.”

     

     

  • Future Group’s FBB brand has come up with a new campaign titled ‘#WearYourSmile

    FBB is next best wearable after your smile, says new ad

    By A Correspondent

     

    Sharing his views on the campaign, Pawan Sarda, Group Head – Digital, Future Group said: “The campaign digs into the deeper meaning of feeling good to look good. Rather than emphasizing on fashion, through #WearYourSmile we decided to take on a different route which would connect instantly with fbb’s target audience.”

     

    Added Anusha Shetty, Founder & CEO of FBB’s creative agency Autumn Worldwide: “Festivities call for looking your best and if this is accompanied by a smile, it makes it for a picture perfect moment. No matter what you wear, a happy face with a big smile has immense potential to melt hearts of many. While we wear the best of fashion lets spread joy with smiles in all sizes this festive season.”

     

     

  • This is in addition to actors Varun Dhawan and Katrina Kaif being on on its roster as brand ambassadors

    FBB gets Diljit Dosanjh for new collection

    By A Correspondent

     

    Clothing brand FBB appointed singing star Diljit Dosanj has its brand ambassador. This is in addition to actors Varun Dhawan and Katrina Kaif being on on its roster as brand ambassadors. FBB has created an interesting musical campaign called, ‘Style Se Dil Jeet’ to introduce Dosanjh.

     

    Executed by DDB Mudra, the campaign is a musical video which is a fusion of western rap with Punjabi lyrics. Speaking about the campaign, Prachi Mohapatra, CMO, FBB said: “We are extremely happy to have talented personalities like Varun Dhawan, Katrina Kaif and now even Diljit to endorse fbb. Diljit’s popularity will introduce the brand to his huge fan base, especially in North India. Style Se Dil Jeet is a very strong campaign thought. It not only represents Diljit but also gives out a style motto to all our consumers and his fans.”

     

    Commenting on the campaign Ashish Phatak, Executive Creative Director – DDB Mudra West added:‘’Having a brand ambassador like Diljit inspired us to think of this as content, more than a traditional product ad. And so we found a way to weave in our brand story with his musical content that fans really relate to.’’

     

     

  • The campaign puts forth the idea of seamless fit that the clothing enables, coupled with a wide versatility in style

    DDB Mudra West crafts ‘All Work, All Play’ for fbb’s latest Chinos Collection

    By A Correspondent

     

    Fbb by Future Group has unveiled a new ad campaign for its Chinos range created by DDB Mudra West.

     

    For this campaign, DDB Mudra West opted for a 360-degree approach with concentration on television, digital, print and outdoor medium. Speak on the campaign, Prachi Mohapatra, Marketing Head, Fbb said: “We identified the huge potential that Chinos has and wanted to bring alive the versatility of this product. Hence the name, All Work, All Play for the campaign.

     

    Added Ashish Phatak, Executive Creative Director, DDB Mudra West: “Every campaign for fbb is an attempt to shake-up the existing communication norms in the category. And with the Fbb Chinos campaign, it was no different. To showcase the versatility of the Fbb Chinos range, our proposition of ‘All work. All Play’ just summed up the product offering perfectly and we unraveled the different roles of Varun Dhawan with a unique inward moving visual treatment through the different chinos he is wearing. All this making for a fun narrative that glorifies the all-rounder character of Fbb’s Chinos and Varun Dhawan.

     

     

  • Set to a foot-tapping song sung by kids, the campaign showcases young fashionistas

    ‘Yours cutely’ campaign by fbb features the latest in fashion for little ones

    By A Correspondent

     

    Future Group fashion retail arm – Fbb -  has unveiled ‘yours cutely’, a campaign featuring kids flaunting the new festive collection of fbb. Created and conceptualised by DDB Mudra West the campaign features kids styled in different categories of outfits on many different occasions. The commercial is set to a lively song in which kids sing about their fashion.

     

    Speaking about the campaign and the new range Rajesh Seth, COO, fbb said: “Kids love to be dressed and at the same time take pride in what they wear, which is why they tend to show off to their friends or relatives with the expectation of getting some compliments. Yours cutely is a simple campaign dedicated to all little ones. The affordable and attractive range is sure to capture the attention of all kids & their parents alike.”

     

    Commenting on the creative of the campaign Ashish Phatak, Executive Creative Director at DDB Mudra West said: “Kids have a ton of infectious energy and innocence. We tapped into this to complement the fashion quotient so that the campaign is both – stylish and uniquely childlike. And of course, the music goes a long way in creating this mood too.”

     

  • Vir Das to drive the campaign #DropThePants for World Shorts Day

    fbb celebrated Sunday as World Shorts Day

    By A Correspondent

     

    fbb from Future Group celebrated World Shorts Day April 23 (that’s yesterday). Keeping in mind soaring temperatures and the must-have for this heat – shorts, the brand urged consumers to embrace ‘the casual’ and get cooler this summer through its #DropThePants campaign.

     

    The campaign #DropThePants is digital and has popular stand-up comedian Vir Das starring in its promotional video. The video has Vir announcing the day through a hilarious and engaging video that urges men to #DropThePants on #WorldShortsDay.

     

    Commented Rajesh Seth, COO at fbb, on the campaign: “World Shorts Day is an initiative by fbb to popularize shorts as a category and also own it. The campaign will also help us connect to our customers in a fun and interesting way”.